Show C8 r- - The Herald Journal Logan Utah Sunday October 26 2003 ©wse§ ©©DIF' IbaDDdl to tow tomsto i(0)g®lhioi Managers tout Nevada as destination RENO Nev(AP)— Like casino operators the old-tiwho tried to steal away each other’s customers with freebies and special jackpots golf courses in northern Nevada traditionally promoted only themselves But today course managers around Reno and across this border in California are increasingly turning to cooperative ventures aimed at establishing Lake Tahoe the Carson Valley and the northern Sierra as a regional golfing destination : Tourism officials say the more than 40 golf courses drive of within a Reno are an important selling point as they work to diversify the casino-drive- n economy while competing for travelers in a slow economy ' “Twenty years agopeople used to come to Reno just to - te ' tall cottonwoods along the Carson River to a $50 outing ' rt among the sage brush a $75 mountain course meandering through towering pines or up to a $200 invest- men! to play on the breathtak- ing shores of Lake Tahoe Courses include desigiis by Robert Trent Jones Arnold Palmer Johnny Miller and Peter Jacobsen “The variety of courses is one thing The variety of cli- -: mate is another” said Don “Snoshu” Thompson a local businessman ami golf writer who has dreamedup a few gamble Now the casinos are big on golf packages” said Tom Brooks director of golf a( the Carson Valley Golf Course near Gardnerville “It has changed drastically all in just the past six or seven years” said Brooks whose ‘course was the only one in the Carson City area when it opened in 1963 “We went from being starved for golf to being healthily spoiled Instead of butting heads and trying to rob rounds from each other we decided to form a " high-dese- I --- " co-op- he said’ The Carson Valley’s promotional stunts of his own “Divine 9” and Golf the High over the years I ' Sierra are two of the “If you go to Myrtle Beach formed in and around Lake (SC) in the summer it’s Tahoe and the Sierra ' always going to be muggy In Co-o-p officials claim their the desert if it’s hot it’s hot ' variety of golfing opportuniin the desert ' ties is hard to match — from a' everywhere “Here if it’s hot we go up $35 round under the shade of in the hills to play If it’s cold we go down in the valley” he co-o- : K ' ps Crossword solution ' said - - Deer cross over the 17th hole in view of the Sierra Nevada mountain range in June 2003 at Genoa Lakes golf course near Genoa Nev Genoa Lakes one of Carson Valley’s Divine 9 golf courses is part of a: by area course managers to promote Lake Tahoe and the northern Sierra as a regional golfing V project drive of Reno are an destination Tourism officials say the more than 40 golf courses within a economy while competing for travelers! important selling point as they work to diversify the casino-drive- n in a slow economy te Thompson hit tee shots at 40 different courses in a span in August 1998 to e bring attention to Tuesday the tour will stop at sponsored by Golf the High play six or seven courses it’s courses In April 1999 he teed each of the nine courses in the ierra this summer “There are going to be a place they want off at 27 courses and made Carson City area with golfers £ some very good courses with to return” A i' 'r runs at 13 ski resorts in the is two holes The each value at stunning settings playing ' same day there too" r “The tour really helps If You Go: ' “I’ve played golf in five increase the awareness of the But Johnson said' the cours-e- s Golf the High Sierra: (877) continents and 12 countries I 5 of are we courses out ' wwwgolfthehigh-I- t variety golf quite spread ' hit a golf ball off the Great have and the proximity to'-'takes awhile to get from siraracom Packages range from $89 per person double Wall in China But I don’t say Coyote Mon (near Truck- lodging properties’’ said Bill think you could do this any-- v $ Henderson sales and market- - ' 'ee Calif) to Genoa or from occupancy for a night’s lodgwhere else in the world” ing director of the Carson Val- - D’ Andrea (in Sparks) to ing and a round of golf to $699 fra two including one ley gotten some 7 Whitehawk (in Clio Calif)” Thompson said at the time r he said hotel night and golf for two Since then he said he’s seen excellent coverage in the ' media major travel magazines Mike Bailey equipment edi-- f Golf the Divine Nine: (800) more cooperation among for- v and golf magazines as well as ? tor for PGA Magazine said i ' mer competitors v after a “Divine Nine” visit ' ! wwwdivineninecom Pack-ag“There is more organization newspiapers” irv Vs ' o The writers have different last year that than there has ever been v begin as low as $64 per ' views about whether the before Now they’re going lodging combined with rea-golfer double occupancy becomin succeed will sonable the midweek fees makes after a national market” night region green including one area attractive to golfers un a casino hotel and a round t' ' id ing a recognized golf destrna-- v Tr Convent of golf vi- - “People don’t think of tins J? Bon! v More than a dozen travei said as a golf destination” he said tion & Visitor’s Authority: O “They already have” writers and sportsreporters Ted Johnson a Sports Illus- “But if you get some hard- wwwreno- (888) are taking part in this year’s tour here writer come trated took who a laketahoecom core and to golfers “Divine Nine’’ promotion On - 13-ho- ur ' Reno-Taho- v - -- 332-446- ! Inn-“We’- : : r£v H es hotel-casin- -- : i - ’ Reno-Spar- ‘ : ’ : r V od fg® p u®fp Sill i? © ks HIT-REN- O (pfflf §9!Fs ijyiTBiIgWftra v rf' Herald srajLiJournal Dear valued v- Simple Newspaper Account Plan llerald Journal reader ' We’d like j up : to invite you tq take advantage of our SNAP '4 An Easy Pay plan pay : plan This promotion is designed to heip save you money and make paying for your monthly subscription easier Plus we’ll give you a FREE pay plan gilt for participating in the " Please choose from one of the following: ’ 'Platinum Express Reward Card - good at 12 Iocai businesses 'Norma Jean’s BBQ sandwich chips & drink '“Aggie’s All The Way" headline 4 Pt E-- Z that saves you money each month I E-- Z How SNAP saves you money Idaho rates Utah rates Weekend ' $725 7 day rate $1025 $ :Ji v 975 50' : 25 Weekend $770 $745 7 day rate ' $700 ' : V1 ' $1090 $1040 50 - 25 ' The SNAP Z Pay is just that - EASYI No more bills No more checks No more looking for stamps Best of all its safe and reliable With your authorization we’ll charge the cost of your monthly subscription to your account each month And by signing up now E-- ' Card good at tha following location! 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