Show n n The Herald Journal Logan Utah Sunday December 2 1990-P- age 9 Demand for new computer outstrips supply By tha San Frandsco Examiner SAN FRANCISCO — Santa won’t be bringing a Macintosh Panic to everyone who wants one this Christmas He can’t get ahold of them Like other customers for Apple Computer Inc’s latest and least expensive i 'I computer Santa’s name is on the waiting list He has put down 10 percent and is hoping that in two weeks or so his focal computer retail store will deliver Perhaps Santa can find a few Macintosh Classics at Conn puterland which recently received a large supply As one of the largest Apple resellers it has gotten more computers than others But even Computcriand is running out and Gary Slippy a salesman at a store here says he is “very worried Speculation on the economy is rough anyway so when a surefire sale goes away It’s bad" The Macintosh Classic unveiled in October at a list price of $999 has proven so popular it has sold out before Christmas Apple has not been able to get its production lines ramped up fast enough for die holidays Such a situation is common with new computers but it is especially unfortunate this time As the most affordable Apple system die Macintosh Classic is in demand as a holiday gift retailers say Apple says it’s simply a case of a computer that is even more popular than die firm’s moat optimistic projections "We knew it would be hot It’s turned out to be hotter" said : Chris Eacher spokesman an A" I Apjple ’’We're and to plan manufacturing shortly we’ll be manufacturing capacity’ Bruce Iaipgdnn Mi analyst with Hambrecht ft Quist in San Francisco saysthe Apple pro- duct ixdoinf aa’wolT'as'caribe 'expected for a new1 computer1 He predicts die company will sell 100000 Clasaica during die current first quarter which id Dec 29 - "That’s not a small task 1 would say they’ve done a very good Job with that kind of availability A normal ramp is 20JI00 in the first quarter ’ ’ Lupatkin predicts that Apple will show sates of about $15 billion and earnings per share of 95 cents for die quarter compared with $U htfifow in eief and 96 cents for die aame period off great assortment of comforters comforter sets and bedspreads from many famous mills A F--H Beg $65-12- 75 sale A 3249-1374- 9 ' t t i I : :: Nevertheless resellers V are frustrated “Apple is having difficulty filling orders As a result ' we have a huge backlog" said Comer Marshall store immw for ComputeCrsft in Palo Alto “A missed sale is a miwd ' opportunity This is die big selling period for all retailing” When a store is out of Matin-tosh Classics it can take an order or try to adl an IBM or another system instead "I’d ask if you’d took £t the (IBM) PS1” said Joe Pierce a aaienn a San Frandaco Computer Factory store "We’re forced to do that ' 50 lastyear fU large group of quality bedding from Wanuutta Springmaid Martex Cannon Stevens Crorill and Cnwn Craft Fashion Bedding Ensembles ‘ Savings in effect December 90 now” But most experts say that sales tost to competitors will probably be an exception Macintosh customers generally prefer die computer’s particular features said ComputerUnd’s Slippy He and others say Apple? advertising has been highly successful in generating interest in the new product ease-of-u- se So for analysts are generally accepting Apple’s claim ' as stated by Eacher that “We are shipping a tot The issue is that demand is exceptionally high” And he added: “We are shipping significantly more unit in this quarter than in die year ago quarter and in fact we are flipping more Macintoshes now than we have at any time in our history" Pvl lOiiuSali Lake Aii-a- Exkts 321-666- 6 rlsorhrir in Diners Club Utah and in the US it! 'I I 1 II v ‘ 1 --8(MK7 Carte Blanrhe' and Disriner' ranis 59-66- 66 i ' i J ?! i |