Show t ' : H No more"baby books" for me h ' Now introduce your 4 to to the I CAN READ Bookclub Sponsored by the Editors of Mv Weekly Reader !: -- t it ' (' ' S' V ra i ? m t f ' 8-year-- old i i $7JO ' ' il00 rvT i retail value i 3 f'fie Worltln fimitMl Detective! a 3 V V i 'V V A4 I rr t :A S i - I" l '! NRBTH1 Yi (Kv - l SlomKHDnClURISVt smmw AT 1 £vv? & &$'?' :r 3 W- i“ - r: S58j Hr V-i- ": V A'1' AnCMW — ‘ V Vit v-'- i I v i— 'I w: "£jirr7i I - - i m- - I 7 ouldn’t you like to help your child learn to read VV earlier and faster to acquire an eagerness for wj iSAMMYThe! reading that could be a real advantage in the school years ahead? Now you can — for an investment so modest that any parent can afford it Just print your child's name and address on the coupon below and mail it today We will send you all three books shown here (retail value $750) — and bill you for only — $100 plus a small shipping charge as your introduction to the I Can Read Book Club for Boys and Girls Why we make this unusual offer GIFT "SAMMY THE SEAL" with story and pictures by Syd Hoff What happens when Sammy the Seal grows bored with his humdrum life in the zoo and (eaves? Everything happens! Here’s a delightful tale that will go straight to the heart of your boy or girl And the Illustrations double the fun on every one of the 64 pans Take this $250 hard cover book as an extra FREE GIFT If you aci promptly! ?: fC i I © Frankly this introductory price is far less than our actual cost for these famous children's books Each is 64 pages Each is colorfully illustrated Each is handsomely bound in durable 6 Vi x &3A” covers But it’s not the low price or the beauty of these books that is so important It is the books themselves —and what membership in the I Can Read Book Club can mean to your youngster We want you to see how quickly your Can Read Booh Club Education Center Columbus Ohio 43216 Send DANNY AND THB DINOSAUR BIO MAX and LITTLE BEAR-- S $750 value-e- nd bUl me only $100 plus ping: also send SAMMY THB SEAL—a $250 value— as an extra FREE GIFT for prompt action In addition reserve a trial membership for my child in the Weekly Render I CAN READ Book Club If we decide to continue membership my child will receive n new selection each month and I will be billed only $169 plus shipping no matter how high the publisher's price may be My may read and return any selection within 10 days and I will owe nothing I need purchase only 2 more selections in the coming year and may cancel membership any time alter that NO RISK GUARANTEE: If not delighted with Introductory Shipment return everything in 10 days to cancel membership Child’s name child will be reading these stories all by himself Learning new words Putting phrases and sentences together Reading aloud without any help from you All this is possible — because these are not ordinary books What makes these books so different Simply this The I Can Read Book Club is sponsored by Huk Print City or Town &i j q State — Signature of Adult I N©M(2 I — eV£)W© — n classthe Editors of My Weekly Reader the room paper loved by millions of boys and girls from kindergarten to 6th grade These Editors know how to interest and teach children They have chosen books written by the most gifted children's writers in America Books which have a charm that youngsters 4 to 8 find irresistible The stories are written in words children understand or can well-know- Address —— X £)'l J — J ' v - I- - r m® '&- - lT -- vA - 1 S-- rot 'f’Tc 1 & -- V-v tm- m: A V —So vg V(I - r 4r- - lt? - ' 1- - 1 I x Ft vomi -- 1 wo took n r recognize The plots are so entertaining that any child becomes eager to read each story from beginning to end — all by himself! And then just as eagerly he loves to tell the story to someone else Unlike other books for beginning readers that are read once and quickly forgotten the I Can Read books have a lasting quality They are read and talked about by children because they can identify with the story and the characters re-re- ad Helps youngsters (earn on their own Membership in the I Can Read Book Club will increase your child’s desire and ability to read on his own —and may jump him years ahead in reading skills ! Because the stories are set in large type and illustrated in bright colors by prizewinning artists even little ones are attracted to the pictures and soon begin associating them with the words As The New York Times said of the first I Can Read Book “Qne look at the illustrations and children will grab for it A second look at the short easy sentences and the children will know they can read it themselves" The Saturday Review writes "The repetition of words encourages beginning readers without boring them" And Rudolph Flesch author of IfTiy Johnny Can’t Read states: " it will make an enormous contribution to pri- mary education" Mail coupon for your 3 books today! Send no money we will bill you for only $100 plus shipping after the books arrive Then if you wish to continue your child’s membership another enchanting I Can Read selection will be mailed each month Not at the bookstore price of $250 but at the special member’s price of only $169 plus shipping Even then you need not keep any month’s selection unless you wish to Just return it within 10 days and pay nothing Cancel membership at any time after purchasing only two regular Club selections |