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Show the ENTERPRISE The boom It wont go on forever. Thats the message of an article authored by Robert W. Wood, executive vice president at Prowswood, Inc. and John Brereton, a Prowswood marketing and planning researcher, in the latest report published by the Utah Real Estate Research Commitsemi-annu- al tee. According to Wood, the latest Utah construction boom will almost certainly be adversely affected by the latest bout of interest rate increases. The authors said, We expect the housing market will react to the increased interest and as a result, exrates pectations concerning this years market should be revised downward. The authors noted, however, the current real estate boom has remained relatively immune to hikes in interest rates resulting from the Federal Reserves intervention. The article noted, The recent housing cycle has not displayed the sensitivity to interest rates as has been the case in the past. Although interest rates have risen, as has the cost of a new home, the demand for new homes remains strong, basically in Utah. Another reason for the strength of the current upward swing in the housing cycle, the article said, is the Equal Credit Opportunity Act of 1975. The authors say for many families this act has doubled the income counted towards mortgage eligibility. The authors maintained the rise in interest rates and the recent gain in home prices would have priced most people out of the housing market. But the ECOA has enabled many Feed bins continued from page 1 age buildings which will be converted to offices this fall. VIDEO TAPE CAN IMPROVE YOUR COMPANY'S cant last SCORE! Video Cassette Tape is one of the newest and best ways of handling couples to remain. Despite the strength, the authors feel recent events, especially interest rate increases, will dampen demand. Especially vulnerable, the authors, is the multisay family sector, which includes duplexes and condominiums. The authors state that since the latest boom resulted primarily from gains in the single family market, the ensuing decline will not be as pronounced as it was in But because of the large lead time between a builders decision to build and the time the finished product hits the 1973-197- sales presentations, training sessions, product demonstrations, and a host of other commercial applications. Video tape is immediate and its ease of handling makes it the perfect medium. Advertising agencies find it ideal for screen testing" models where it has saved thousands of dollars. For more information on how Video Tape can improve your companys score, call today. 5. 5 market, multifamily struc- tures, and especially duplexes, will be hit hard. In short, the authors feel duplexes will be seriously overbuilt. Luncheon fetes Hinckley The Rotary Club and the Salt Lake Area Chamber of Commerce will sponsor a luncheon at the Hotel Utah Tuesday honoring Robert H. Hinckley. The luncheon will be part of the celebration commemorating the 25th anniversary of the American Broadcasting Company, which Hinckley helped found. Keynote speaker will be James Duffy, president of the ABC Television Network. Hinckley, who currently resides in Huntsville, is a native Utahn, noted locally for his activities in civic affairs. At 87, he has had a varied career, including the founding of MSIMTML iih Mm ! Telephone 467-45- 61 1446 East 2700 South Salt Lake City One Source of Supply! Everything You Need for Your Retail Store! Store Fixtures Showcases Wrapping Counters Mannequins Garment Racks Garment Hangers Display Fixtures Gondola Merchandisers Wall Riggers Modular Systems Boutique Merchandisers Accent Lighting Floor and Wall Covering FREE Simple custom interior store design with cost estimate FtoJ IMsjpll&y automobile dealerships throughout Utah, service as a state legislator, and activities in state, local, and national politics. Hinckley is also the founder of the Hinckley Institute of Politics at the University of Utah. SHOW ROOM - DESIGN STUDIO 320 East 2nd South Salt Lake City, Utah 84111 9 Phone 531-907- 32 Years since 1946 Bring your office ALIVE The open areas to the rear of the property will be developed into light manufacturing and warehouse space over a period of four years, Schocker said. The property is rail served. The space is expected to lease, for about $5 per square foot, Schocker added, and first occupants should move into the building by December. Enterprise The Enterprise is published weekly by the National Enterprise Publishing Company, !nc., 500 Continental Bank Building. P.O. Box 11778. Pioneer Station. Salt Lake City. Utah 84147. Telephone (8011533-055- 6. Second Class postaqe paid in Salt Lake City. Utah No. P91300 Opinions ip bv oxoms'i-i1 v "v : lf OO'lpn it-- ';. -- arQ Or Ppl'OV O nr, ivi'i.T'y'u. ESASE ?4 p rr"V'; Copyright I vm' C'pv l3bv IS National Entorprlj Publishing Co. 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