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Show i g monday, lOdecember 5, 1977 People come here for mental he said. They therapy, Fitness memberships when patrons quit or move from the area. But so far, the Mall estimates its annual turnover rate at less than 6 percent. In addition to one time fees of $275, $500, and $1,000, the Mall charges maintenance dues of $18, $25, $29, and $36.50 per month. In all, the Mall brings in over $100,000 per month from leased space and about $40,000 in maintenance fees. Stevenson said. People are especially leery of buying a lifetime membership to a spa which could go out of business in a year or two. People are also doing more comparative shopping these days. So the clubs have been able to take some business away from the spas. The fitness market is only so big, he continued, and as competition increases there is less money proportionately available for business. 10-1- 5 here for social interaction They look for a change of pace and a chance to meet new people. Above all else, club and spa patrons come for mental stimulation. Physical exercise is strictly secondary. Despite the increase in popularity, clubs are burdened with inflated overhead excon Continued from page two a given Breakeven in 10 years Buxton and his associates originally planned to sell additional memberships to a rink. But proposed the Mall lacked sufficient parking space to accommodate growth a year But the physical fitness market is growning at roughly 10 to 15 percent each year. Sporting goods sales in 1976 totaled $12.1 billion and the National Sporting Goods As- ice-skati- penses. Stevenson expects to increase his monthly maintenance dues this year; the first such hike in four years. He claims his electric bill exceeds $100 per day and labor expenses, he says, have increasin the past ten ed two-fol- d years. The Sports Mall increases its maintenance dues on a yearly basis to keep up with climbing overhead costs. The first increase of $2 was initiated last month. See this unlgue home at 13 down deposit to hold House until Spring (IN 1900 SOUTH STATE THE PARKING LOT AT THE World Motor Hotel) PIONEER cedar homes. log pre-c- ut Model Open from 12 Noon to 6 p.m. Prices from $6,500 to $22,500 Phone: Boyd Clawson, 487,7801 Pioneer Pre-CCedar Log Homes 1900 So. State St., Salt Lake City, Utah 84115 ut (in the parking lot at the World Motor Hotel) i: skaters and spectators; hence, the ice rink has been shelved. Brent Cook, a spokesman sociation expects sales to climb to $13.5 billion this year. Marketing experts at the Sporting Goods Assn, claim spa and club memberships climb in direct proportion to sporting goods sales. The Sports Mall, constructed in Murray last September, is having no trouble selling its 1,800 available memberships. Anyway thats what it claims. There are only 63 memberships available after the first year and most sold within six months. How will the Sports Mall earn its keep after all 1,800 memberships are sold and how will owner Thomas Buxton pay off his $3.5 million building once the Mall sells out of memberships? Of the Malls 120,000 square feet of floor space, about 17,000 square feet is leased to other merchants at $6 per square foot. The Mall also allows for the resale of for the Sports Mall, said the company expects to break even after ten years of operation, providing the Mall can maintain its 1,800 membership and keep its lessees happy. The Mall leases space to Poor Richards Restaurant, Salon of Italy, Toveys (a sporting goods retailer), and a physical therapy clinic. What about the future for spas and athletic clubs? The trend is definitely away from spas to the athletic club. Clubs have more to offer, according to Brent Cook, spokesman for the Sports Mall, We offer tennis, raquet ball, and a lot more space per patron than a spa. We dont use high pressure sales tactics and we have much lower turnover in membership. JUST A NICKEL (50 A RESULTS. Plus a Coffee Makerand Office and restaurant service with Hills Brothers and Yuban coffee at a quantity earned discount of up to 25 V4 over retail prices. And Imperial Coffee Service will equip your business with a one or two plate drip coffee maker free of charge. Service you can count on Call Ken at Hinckley Advertising, Inc. Kearns Building Salt Lake City, Utah 84101 A Telephone 364-211- Full Service Agency 2 S IMPERIAL COFFEE SERVICE tj 29 EAST KENSINGTON All Media Member Utah Association of Advertising Agencies s FREE & 300-- Maintenance SALT LAKE CITY, UTAH 84115 PHONE 486-23- 61 A. But Stevenson thinks there is more behind the success of athletic clubs than just tennis and a sauna bath. IF THE EGYPTIANS HAD KNOWN ABOUT CONCRETE, THEY WOULD HAVE USED IT. 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