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Show 2monday, 5, 1977 But some spas ill DESIGNED FOR SUCCESS Fitness industry generally healthy a wr The Townhouse maintains a membership of 2,500 to 3,000 people but can only accommodate several hundred at one time. The club sells two year memberships at various rates ranging from a family rate of $300 to a single rate of $100. The Townhouse also markets a couples package for $150. In addition to its onetime fee, the club charges a monthly maintenance fee of $18, $25, and $35. Stevenson says business is better now than at any time in his 31 years as owner of the Townhouse. But if the Town-hous- e is doing well, why have membership revenues at the European Health Spa dropped by $3 million (nationally) the first nine months of 1977? Enterprise Staff Writer Salt Lake Countys fitness industry is flourishing these days but not all area spas and health clubs are basking in ATTRACTIVE OFFICE, RETAIL OR WAREHOUSE FACILITIES good health. With the addition of the Sports Mall in Murray, competition among health clubs and spas has intensified. The same is apparently true across the country, resulting in losses for some spa companies. The basic marketing concept for spas and clubs hasn't changed in a dozen years. Memberships are bought on impulse. Spontaneity, impulsiveness, and high pressure sales tactics account for most sales and buyers tend to lose interest shortly after the initial wears health inspiration REDWOOD BUSINESS PARK 2300 S REDWOOD RD Give your business years, sometimes never. by Dean Alsup if a boost, with an attractive, efficient new location. Select the finest in office, retail or warehousing space. Choose either 1665 of 3325 sq ft of office commerlcal parking. Attractive full glass front. Aslo available: 5500 sq ft of space. Ample et and level warehouse manufacturing space, with small office area. ground off-stre- iNDirOV n for full information, call Bernie Fallentine 1RACY REALTY Cd. REALTORS i at REALTOR Consumer Savvy off. (801)531-900- 0 Although hes admittedly not an expert on Europeans Never come back sales methods, Stevenson attributes the spas drop in sales If all our members came in at once, we couldn't possibly accommodate them, surmised Ted Stevenson, owner of the downtown Townhouse Most of our Athletic Club. toconsumer savvyand petition from athletic clubs. European Health Spa, on the other hand, offered no explanation for the sales decline. Spas have acquired a bad name in recent years, Continued on page 16 customers come in regularly after they buy a membership and then lose interest. Sometimes they dont come back for mu com- Enterprise published weekly by the National Enterprise Publishing Company, Inc., 500 Continental Bank Bldg., P.O. Box 11778, Pioneer Station, Salt Lake City, Utah 84147. (801 ( Copyright C 1977 by National Enterprise Publishing Co. All rights reserved. The National Enterprise is 533-055- 6. Second class postage paid in Salt Lake City, Utah, No. 891-30- R. George Gregersen Alene E. Bentley Editor Ken Bello Production Manager Publisher Kristopher R. Passey Creative Director Dean Alsup Sheri Poe Milt Policzer Staff Writers Debbie Ostler Circulation Manager James M. Schutz Research Director Opinions expressed by columnists herein are not necessarily the opinion or policy of the National Enterprise. Send all submissions to P.O. Box 11778, Salt Lake City, Utah 84147 Not responsible for unsolicited manuscripts. ESASE Subscriptions $24 per year 50 cents per copy Now every Sharp gives you both- - print and display. Some calculators provide a tape for record keeping and accurate double checking. Some provide a display for easier reading A few provide both. But every Sharp has both print and display. On every one of its CS models. The world's electronic calculators. What's more, there's a wide variety of Sharps to fit your best-soilin- g office needs, and comfortably fit your budget. Choose from a wide variety of or models. Print and Display. They're not a luxury any longer. Because now they're standard equipment on every Sharp CS desktop Calculator. Want more good reasons why Shaip CS Calculators are but your best buy? Call us today for a not only the demonstration without obligation. You'll be glad you did. it best-selle- SECRETARIAL SERVICE it FREE We are so sure that our automatod secretarial service will solve your secretarial problems that we want you to try it - on us! Our highly skillod professionals are ready for dictation and transcription 24 hours a day, seven days a week. Now there is no neod for costly equipment, fringe benefits and vacations. You may expect to pay about half your rvxmal secretarial expense and eliminate costly turnovers. rs UINTA BUSINESS SYSTEMS 444 SOUTH CALL 521-478- 6 STATE SMARF I 1 FOR INFORMATION AND YOUR FREE TRIAL CALL AUTOMATED SECRETARIES ; 292-546- i JQE IDE 1 30E 30E 3011 |