OCR Text |
Show the Utah .ENTERPRISE I Ads Continued from page eight n. J that legal dines, which charge It.vvv.. iaic;3 while handling larger volumes of business than a regular law firm would, have increased in numbers across the country since the U.S. Supreme Court decided in June that lawyers could not constitutionally be barred from advertising their prices for routine legal services. Advertising has also been a boon for new attorneys striking out on their own. Steve Alder, who has been practicing for about a year, said he advertised for six weeks and had to cut it off because he had more business than he could handle. It was interfering with his work for regular clients, he claims. Marginal referrals Alder explained the type of clients a new attorney can The Answer to Modern Marketing. 'i i t 12 7 clerk . f-- Journal tape Departments for full totals information ? S ' 1 Complete intermediate and final totals I A ( for management i . several models beginning at $295.00 ? i il H I specific legal action theyre interested in and one they saw in the advertisement. The situation, particularly since the price has been advertised, is much more routine. But of course, lawyer advertising in the U.S. is a new phenomenon (at least in this century) and its effectiveness and the manner in which it will be regulated have yet to be worked out. One local advertiser, who asked not to be identified and refused to discuss how his business had been affected because "it would be against my said no one knows much about it including state bar associations which are trying to come up with rules to govern the practice. One of the gray areas is whether it should be extended to the electronic media. Most of the attorneys contacted by the Enterprise who already advertise in print had reservations about radio and televiself-interest," t ;"f get arc usually marginal" referrals from other attorneys or referrals from the Utah State Bar Lawyer referral service. Often they have general problems and a good bit of time must be spent while they decide what they want done. The clientele attracted by ads, however, Alder claimed, arc often easier to deal with because they called about a 1 801 1 364-180- MKD 1 electronic cash registers COWAN S RETAIL SYSTEMS 278 East 9th South SALT LAKE CITY, UTAH 8411! !SANX0; sion. They a 1 ( uiL.i could contain is enumerated in the rule. Examples are aicas of practices, scholastic ed to use them either. One counselor ''un! it "smelled of used cars." Mild be all Another felt it right if not misleading but would not use it himself. A third felt it wouldn't be eco- and professional distinctions, and specific fee rates. But the ABA rules are only guidelines. It's the state bars, usually governed by state supreme courts, that generally promulgate rules binding on attorneys. And the nomical. The case that paved the way for advertising, Bates v. State Bar of Arizona, didnt Utah State Bar isn't yet willing address the issue. As most to allow any kind of electronic U.S. Supreme Court opinions, it was narrowly based on the advertising. facts before it in this case No radio involving a legal clinic ad listing prices for routine legal A committee assigned to services. It did not apply to study the issue by the state advertising the quality of legal bar will present its proposals services, advertising in other for regulation to the state media, or soliciting services in Supreme Court this week. person or through agents. Those practices, until chalAccording to state bar executive director Dean Sheffield, lenged successfully in court or radio will not be included in allowed by state bar associathe areas of permissible adtions. remain verboten. The American Bar Asvertising because its more susceptible to breaches of propriety and much more difficult to regulate than print. Sheffield said he could not sec a substantial distinction be tween television and radio in that respect. sociation, in response to the case, adopted a Disciplinary Rule on the subject which would allow ads in print and on the radio. They would have to be presented in a "dignified manner," and the information Weber executive position open executive director is being sought by the Weber County Industrial Development Bureau to replace Thomas P. Peterson, according to bureau president E. Lynn Foley. The position pays a dollars per year salary and all interested persons arc encouraged to file applications immediately with the bureau. A new didnt favor an outright ban on such ads, but didnt seem to feel they want- - W2B you hold, please? u 0-- T- v C or listed markets, we can do it. is one of the oldest brokerage firms in Salt Lake City. We have the people, knowhow and the facilities to handle any Wilson-Davi- s O-T-- stock transaction, markets. over-the-count- er C j j or on listed ' : h In addition, we can provide research SaiN. information, portfolio analysis and information investments and limited partnerships. Accounts arc insured by the Securities Investor Protection Corporation. on tax-fre- Instead of holding on to escalating equipment prices and inflexibility switch. To phone equipment from Business Communication Systems, Utah's largest private telephone equipment DCS offers equipment flexibility that no one else can duplicate with substantial savings over You get growth, dependability and Join the hundreds of Utah companies, professional firms and institutions that have made the switch to lower cost BCS supplied i 79 West First Bell systems We'd be happy to show you the details. i 487-474- 1 Utah's largest private telephone equipment company j !' l company. Business Communications Systems jj e South Salt Lake City. Utah 84111 - Ph. 532-131- 3 |