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Show The National Enterprise, July 13, 1977 Page five KBBX will praise Local religious organizations will soon be able to buy radio time on a Utah gospel station. Beginning July 25. a new station, KBBX, will begin airing gospel music and sermons from its Centerville Harold S. headquarters. Schwartz and Associates, operators of religious stations in Denver, Phoenix and St. Louis, purchased the station last year. last two years. They add the market should now be diversified enough to support their "all gospel" programming. The firm will open its 1 ,000 watt station with hopes of sellirg 40 percent of its air time to various local religious organizations. The remaining time will be divided between religious broadcasts marketed nationally and country gospel music. Requests for time Taking a chance Since they depend on a diversified religious audience for survival, Schwartz advertising executives admit they are taking a chance, entering a radio market where the population is predominantly Mormon. But representatives of firm say the most their recent studies show Chicago-base- d a marked change in the reliof the Salt gious make-u- p Lake radio audience during the Preachers from across the United States and Canada have already asked for air time in Salt Lake, according to Schwartz general manager Jack Stuart. Local and national speakers will pay the same rates for air time, he adds. One hundred dollars will buy five week-da- y broadcasts lasting 15 minutes each. The broadcasts are Ad Age to spotlight SLC When the nations top advertising and marketing magazine wants help putting together a profile of Salt Lake City, the city the Lord Low operating costs allow the station to offer the inexpen- sive rates, Stuart explains, adding KBBX will hire only 10 people. General manager and chief engineer will be Morris J. Jones, who spent 15 years as chief engineer at KSL radio in Salt Lake. Operations will GlasClifton be manager gow, transferring from Phoenix where he operated a Schwartz station. invited You are cordially to attend the Grand Opening Dedication public of the Bennion Care Center a beautiful, modern health care facility Business, not religion Stuart says Schwartz is opening KBBX for the business, not the religion. 6246 "Were not a religious sociation," he explains. "Were just a commercial operation much like trucking. Preachers make and package their products, and we deliver them to the public. It's been working since 1950," he said. located at Road. South Redwood West Jordan, Utah, as- to be held 1977 ' Sunday, July 17, from 1:00 to 5:00 p.m., ceremonies With dedication Liht at be refreshments will 3:00Jm' Purchased KLRK license Schwartz purchased the 6.5 acre KLRK site for $35,000 from Media Services of Utah, Inc. shortly after acquiring the KLRK broadcasting license for $62,500 at a public auction last year. Schwartz has since installed $12,000 in new equipment at the station. rm m ml BENNION CARE CENTER Division of Best Care, Inc. Colleen H. Nichols, Administrator doesnt just sit idly by. Thats why 27 local civic and business leaders will spend Tuesday, July 12 being interviewed by four executives and reporters from Advertising Age magazine, during a seminar sponsored by the Salt Lake Area Chamber of Commerce. The city will be profiled as a unqiuc market, and the material will appear in the same issue as the magazine's annual review of the nation's top 100 advertising markets. Publication of the Salt Lake City article could ultimately mean hundreds of thousands of dollars in additional advertising to local media, and marketing of more consumer goods here. rapid-growt- h Convert your bad paper into working cash! NO COLLECTION NO CHARGE CHARGE ACCOUNTS ACCOUNTS RECEIVABLE BAD CHECKS REPOSSESSIONS OUTSIDE COLLECTIONS Instant Collection Service - Immediate Remittance Reasonable Rates BEEHIVE COLLECTION - - SERVICE 2161 REGENT STREET SUITE 8 PHONE 486-937- 5 mss K)B,V as IS53C!!D sm2nnsmocs QDK (gWNBO (SQJMSir |