OCR Text |
Show Page 8b The National Enterprise , March 23, 1977 Red Barn Food is Darn Good ienain Windsocks Ray Higgins The Red Barn Restaurant at 910 West North Temple has been named the top Red Bam in the country. The restaurants manager, Richard Tabish, was presented with the award at the Red Bam National Convention in Las Vegas. A total of 280 Red Bams, nation wide, competed for the honor. The restaurants were judged on clean and cheerful surroundings, fast pleasant service and good tasting food. Red Bam Corporation president Richard Holman flew into Salt Lake City for a first hand restaurant review. This is the best Red Bam food in the country. And their people are terrific, Holman said. The competition was close, but they got my vote." Grand prize to Tabish was a new car. All employ- ees received generous gifts from the Red Bam company. spot running on Channel 2 promoting their troubleshooter, Dick Allgire, is rather well done. It shows a complaint department manager cowering at Allgires approach, a mechanic pounding on an engine and stopping abruptly and a fish eye shot of a government type woman faking a smile. It conveys the idea that they all straighten up when the troubleshooter comes on the scene. It's the only well done promotional spot in town. Allgire is, incidentally, deliberately excellent in content and delivery as a troubleshooter. The rest of the TV station promotions run With rare exceptions, this from middle class to pap. mediocre attention to promoting themselves is traditional in this market. A Since Channel 2 equipped themselves with Quik Cams for instant live coverage, they have made good use of it with live reporting of news, traffic reports and sports events. And they've promoted it intensively. Then Channel 5 got live camera coverage and embarked upon a silly series that said if it were happening now you would see it live on Channel 5." Bob Welti is at Vesuvius, Paul James is reporting the Lindbergh crossing or Babe Ruth or some such. Obviously, the intention is to tell us they, too, have instant coverage but the message is lost like a marshmallow roast at the base of Vesuvius. It belongs in the too cute to count category of Look at the graph below. If youre burning incandescent bulbs youre paying 25 more for about 2 V2 times less light as you would with fluorescent lighting. If you have fluorescent lighting nowy newly developed products could cut your light bill by as much as $12 PER advertising. Channel 2 is now telling us the other news programs have the same news at 6 and 10 p.m., but 2 will give us a fresh batch of news that won't bore us if we watch early and late. Nonsense. If anything bad or praiseworthy or of good report happens between 6 and 10 all stations will seek after those things. Any new news is feature stuff or not important. LAMP. Cost to Operate In Wafts Channel 4 actually takes the soundest tack. They show people who are doing the news. Then they tell us these people are experienced reporters, not just news readers. They are very good reporters as well as good delivery people. Most of the other people who dish out news each night are good at their work. The quality of news in Salt Lake is better than some cities of comparable size. Lumens per Watt amount of light 120 110 100 People watch people, not for news content. You watch a certain station because you like or at least accept the people doing the news. In the main, the best thing to promote is people. Promoting the news and other station events and specials is not all that creative or imaginative or wonderful or In the constant race for ratings (I commend the movie, Network to your attention) promotions play a certain part. No amount of promotion can change your mind if you dont care for the personality(s). Well conceived and well executed commercials can, however, change a segment of viewers' news watching habits. So much for that. in- 100 90 80 80 70 70 60 60 Fact: 50 Many new buildings are using more energy than they need to light them efficiently. 30 20 50 40 30 20 10 10 0 0 Ic TRAVEL AGENCY CAN SELL KIND OF TRAVEL TO ONE - BUT CAN OF THEM GIVE YOU SOME- - 110 Fact: Power company planners predict a 25 crease per year in the next four years. 90 40 convincing. ANY This difference translates in savings of up to $12 PER LAMP 120 Fact: 90 of the cost of lighting is the energy cost. Fact: In a recently constructed municipal building a lighting system that we engineered will save $14,000 over ten years at projected rates. & 1 It is no secret that energy costs are soaring. If you have a large business or industrial use of energy the increase in your light bill alone could be staggering. But it neednt be. Please call L.S. Winegar at for a no obligation assessment of your (801) 972-58lighting system. THING FOR NOTHING? WE CAN! 23 r Creative Talent), our versatile ACT I talent booking subsidiary, can arrange top flight entertainment for whatever your company has planned (conventions. Christmas, sales parties, anyiktspl. The kicker? If you use our travel agenry the entertainment service is available at substantial discount or even free! Call us today and discover how we ran ease your hassles and even throw a little fun your way. (All-Sta- Tovrs $ LIGHTING qndltqvfiUnL " The Whole PRODUCTS COMPANY World in Our Hands 4833 HIGHLAND DRIVE. SUITE 28 SALT LAKE CITY. UTAH B4II7 277-266- 9 ACT-- I au-st- ai DIVISION 1839 SOUTH 900 WEST isrsmt taunt W ATLAS TVAVEL V. SALT LAKE CITY. UTAH 84104 y |