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Show The Utah Enterprise Review, March 16, 1977 Page 4b New P.O.P. Device Aimed at Growing Market A revolutionary vancement in advertising is a claim to fame at Rotoscreen. The newly incorporated company has patents pending on a new advertising unit that rotates a continuous scroll of messages on a lighted screen. Tapes are prepared free-han- d or by standard sign and poster printing procedures. According to Ed Barton, president, the action advertising concept is not new, but the not quite perfect reliability of previous equipment has precluded wide acceptance. Bartons machine has four moving parts. Similar mechanisms have up to 50 or point-of-purcha- He knows where to take his lady to dine Dining like in San Francisco New York . . . Paris. Romantic live music enhances . . . your unforgettable evening. Nightly except Sunday. LUNCHES 11:30a. m. DINNERS 6p.m. -- -- 2 11 ad- p.m. p.m. CLOSED SUNDAY VALET PARKING se 60 moving parts. The beauty of our roto- screen is its versatility, The Barton exclaimed. possibilities are endless, and motion p.o.p. advertising is lafleurdelyg 338 South State Telephone 359-575- he extremely effective, stated. Point-of-Purcha- se Statistics from the Advertis ing Institute, he said, show a 44 percent gain in the use of p.o.p. advertising over stationary displays. Our unit installed near the entrance of a store can welcome customers as they enter and list daily product specials, Barton explained. Other uses the entrepreneur envisions include trade show possibilities of multiple action displays versus fixed displays; an educational tool allowing for repetition and sequence learning and a management tool for continuing education. Barton sees real potential for the unit in the toy Blank industry, however. tapes can be sold and children can color and draw what ever they want and then play the tape back and see what theyve done, he said. The tape could be a gigantic color book that can follow movie lines, ' Barton continued. Vandalism hits home when you come to work and find your office wrecked, accounts receivable destroyed, business records gone. Time spent putting them together could put you out of business. GUARDIAN ESS stops vandalism before it starts. In fact, we can do the same with fire, burglary, armed robbery, poisonous gas or failing 1 refrigeration. All at a surprisingly affordable cost. Call fora complete physical survey of your operation at no cost, no obligation. 972-673- It wont hurt you to call us. But it may hurt a lot if you GUARDIAN IS Electronic Security Systems Division of & Police Security Equipment Corporation 3405 So. 2910 West, SLC (801) 972-67- 31 dont. |