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Show The Enterprise Review Deeember I, 1976 0JTV r-- Fragrances from around the world, for you or the lady Visit Utah's only perfumery, TIIE FRAGRANCE BOUTIQUE in Trolley Square. THE FRAGRANCE BOUTIQUE offers a experience in fragrance shopping, the European approach. You will find personalized service and an element of privacy seldom found in a noisy and congested department store. THE FRAGRANCE BOUTIQUE offers the largest selection of fragrances found in Utah. Over 200 from France, Spain, Italy, Germany, Holland, England, Denmark, the Bahamas, Hawaii, the United Sates, and other countries. Not only have we the more popular fragrances, but also the new and decidedly different scents, often found only in the better department stores and specialty shops located in large metropolitan areas. Several of these fragrances are exclusively THE Page I3h Ma Bell Facing Challenge from PSC The Utah Public Service Commission is challenging Mountain Bell to show cause why the utility should not include residents of Copperton and Lark in the Salt Lake Bell spokeswoman said one-part- e STEEL RULE DIE, two-yea- fare provision would mean that the driver would not have to carry any change and bus patrons would need to have the right change for the fare. The idea of the exact fare plan is to give drivers protection from robberies by not having money on the bus. Negotiators from both sides arc expected to be back at the bargaining table by The 500 UTA been workhave employees ing without a contract since Dec. 3. Doing Business Abroad James INC 209 West Utopia Avenue Salt Lake City, Utah 84115 7 (801) Men may choose from colognes, after-shav- e lotions and balms, soaps, and deodorant sprays and sticks. The selection for women includes perfumes, toilettes, colognes, bath milk baths, Eowders, bath oils, hand and body lotions, and soaps. THE FRAGRANCE BOUTIQUE features bath crys- by 486-502- Manufacturers of steel rule & dicker cutting dies die Cutting, Creasing, Custom and Perforations tals, gelees, cream baths, friction lotions, and imported hand and bath soaps. A gift of fragrance is a gift for any occasion. It's a perfect way to say, Thank you" or I love you." 16 Trolley Square Salt Lake City, Utah 9 iiiiiiiiiiimiiiiiiiiinimiini ATTIC TIFFANYS RESTAURANT THEATRE "I HAVEN'T MISSED A SHOW YET. IT'S ONE OT SALT LAKE'S ENTERTAINMENT Amalgamated Transit Union refused to disclose the reasoning behind the rejection that would give employees a 52 cent raise the first year and another 52 cents the next year but one source said the workers are looking for an "exact fare" provision in the r contract. An exact mid November. elsewhere in this area. Fragrances are available for both men and women. 363-526- Drivers, technicians and mechanics working for the Utah Transit Authority last week decided to reject a 13.3 percent wage and benefit increase. Division 238 of the charge. The telephone company has not yet finalized the case it plans to present to the Public Service Commission at a public hearing scheduled for December 13. But. it can expect to be faced with a strong emotional defense from residents. "These people don't have doctors or lawyers or anything out there. Yet, for them to call anyone but their next door neighbor, they have to pay a toll charge. And someone living only two miles away can call anywhere in the valley, without that charge," Hogstrom said. He said the Commission petition was filed after about 250 residents approached him with a similar petition of their own. He said at the December hearing Mountain Bell and the residents will both present their cases. Then the Commission staff will analyze the data and return for another hearing, possibly in January. Copperton and Lark arc, effectively, bedroom communities for Kcnnecott Copper Corporation. Hogstrom said. long-distanc- Mountain Bell has not included the two communities in the system because it would cost too much. New telephone lines and cables would need to be installed, she said, and the cost of the project would have to be distributed among all Mountain Bell customers, not just the 400 residents of the Copperton and Lark communities. "These people have chosen the rural lifestyle, and they must accept some trade-offs,- " she said. "They dont receive the same kind of garbage or postal service as we do, and they cant expect the same kind of utility service, either." She said the rural customers now pay y $4.30 a month for service, the same kind of telephone service urban FRAGRANCE BOUTIQUES and not available Ph. Reject Offer customers pay S7.27 a month for. But. she added, the rural customers paying this charge cannot place calls anywhere outside their little area without placing a paying metropolitan telephone system. According to Clayton Hogstrom. rate engineer for the Commission, the two communities are the only ones within the entire valley between Bountiful and Point of the Mountain not included in the system, and "it doesnt seem fair." A Mountain UTA Workers SPOTS. mos Udjli. u F k'rrsuliTit. INEST AND MOST (JNIQUf ion s I Kirk irsl Director o fMarketing. Salt Lake International Center If you have chosen a direct approach to exporting, it will be particularly important for you to launch an aggressive There are promotional campaign for your product. international advertising and consulting firms available to advise you on the most cost effective activities. You may also wish to take advantage of the many planned promotional programs of federal, state and local governments and organizations. A media advertising campaign will be particularly rewarding if proper planning and selection have been emphasized. There arc many foreign publications with large readerships which you may wish to consider. These may cover a wide variety of industries or be geared specifically to one product line. Some of these publications have circulation limited to one country, while others may be well known in several. There is available a listing of international publications from the Standard Rate and Data Service, 5201 Old Orchard Road, Skokie, Illinois 60076. telephone (312) Other media such as television, radio and billboards may also be used very effectively. If you would prefer to enlist the services of an international advertising agency, the International Advertising Association, Inc., 475 Fifth Avenue, New York. New York 10017, telephone (212) publishes a membership directory listing domestic and foreign firms which can handle your overseas advertising. Proper precautions should be taken in the selection of an agency to assure its reliability and likelihood of success. Whether you launch your own campaign or utilize the services of an agency, there are several things you must consider. The advertisement should, of course, be in the foreign language, and as with correspondence, professional translations will be most rewarding in the end. The fact that an individual speaks and writes a foreign language docs not The necessarily qualify him to write advertising copy. advertisement and promotional literature should be compatible with the taste of the culture. Some colors are taboo; others may not be as appealing, etc. Many of our domestic advertising gimmicks arc unacceptable abroad. And, they could do more damage than good to your product. Regardless of how thorough your media advertising is, the product will not receive the full credit due unless the purchaser can actually sec it. Catalog selling is sometimes difficult in spite of the fact that U.S. products have obtained a For this reputation for fine quality and workmanship. reason, trade fairs and shows have become popular as a vehicle for displaying goods and making their distinguishing characteristics known. In mv next column, I will discuss trade fairs. 966-850- 0. 684-158- 'TREMENDOUS FOOD AND GREAT ENTERTAINMENT. WHAT COULD BE BET HR I OR PROMOTING GOODWILL WITH SALES AND OFFICE PERSONNEL." rank Granalo. IresuliTit (jranatn diul ( omjMnv F "SEASON TICKETS ALLOW ME TO TAKE A NEW CLIENT EACH TIME. I WAS ABLE TO GET TO KNOW THE CLIENT BETTER IN A COMFORTABLE AND UNIQUE ENVIRONMENT. VERY lom Smith, h'wlrr Truk kintal ENJOYABLE EVENING." WAY TO ENTERTAIN. FOR SUCCESSFUL GET A SEASON DISCOUNT FOR ENCOUNTERS BUSINESS ENJOYABLE AND AND SHOW NIGHTS FOR TABLES PREFERRED YOUR BUSINESS. SELECT FERAGEN AT SHERRI AS MUCH AS 20 OFF. FOR DETAILS CALL TIFFANYS ATTIC. AN ELEGANT 533-888- E. Ferguson 3, |