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Show The Enterprise Review, April 14, 1976 Page 2b Pollards Ad Campaign Cinches Instant Recognition Education Costs Soaring continued from page lb by only 9 percent. During the next ten years school enrollments in Utah are expected to climb by 28 percent. This resumption of rapid growth in the Utah schools will add about S89 million to annual school operating costs over the next decade based on the present level of school finance In addition to the increase in school operating costs resulting from enrollment growth, expenditures will tend to rise with changes in the price level. Over the past ten years the consumers price index rose at an average rate of about 5.2 percent per year. During the past few years, the inflation rate has been well above this ten-yeaverage, it been has although declining ar His advertising campaign isnt slick or sophisticated. But in three years it turned what was a $200,000 a year business into a volume of $2 somewhat in recent months. If the annual inflation rate in the next decade should average 5 percent, an additional $256 million per year would be needed by 1985-8- 6 to fund the present level of school services in Utah. Utah presently is spending about $315 million per year for school operations (1975-7- million. Thats what Clarence Pol- lard claims about his famous slogan, When you need me, Ill be there. It has made his company, AAA Heating and Air Conditioning a household word in the Salt Lake Valley. The line came to me when I was in the production studio getting ready to go on the air. We were all standing around and someone asked me what I wanted to use as a slogan. When you need me, Ill be there, just came out. And it stuck, Pollard says. I dont use an agency, he continues, so I save on production costs. Pollard adds advertising alone isnt what has nourished the extraordinary growth of AAA. Rather, he says, he has 6 The Foundation estimate). study indicates that this expenditure would more than treble by 1985-8- 6 if the spending trends of the past ten years are continued through the next decade. Business Opportunity in Growth Industry created a service-oriente- d atmosphere. We have made service a high priority. Our trucks are we offer night service and actually have a night shift to respond to calls. We conduct classes on attitude development. We have upgraded the appearance of our servicemen and vehicles. We hold weekly meetings where we attempt to solve problems and discuss customer relations. radio-dispatche- d, seeks partner to manufacture motorcycles. Low liabilities. Owner low-co- st NET WORTH OVER $150,000 LIABILITIES $30,000 P.O. Box 21325 Salt Lake City, Utah 84121 943-883- 9 . Clarence Pollard fosters a sense of belonging among his employees . Customers greeting one of vice people to work with speed my servicemen may even and accuracy. He says he pays think theyre dealing with a the crew well, and offers good doctor. My men look and act fringe benefits. In addition, he Pollard periodically runs incentive like professionals, boasts. programs, offering a prize to Pollard says his crew feels a the service crew member with sense of belonging, as though the least amount of customer complaints. The current prize theyre part of something. The company has its own for such a program is a .22 softball and bowling teams. pistol. You dont find this kind of We have an esprit de corp, a personnel just anywhere, spirit, that enhances cooperaPollard says. We dont just tion. Pollard encourages his ser say our slogan, we mean it. Lenders Tapped for High Risk Loans continued from page lb The program is a unique way of building trust, confidence and pride in a community, he continued. Usually the city makes the first step by improving a street, curb and gutter or lighting in the area. Thatjnove often plants seeds of pride and residents will begin improving their homes. The process has a snowball Whiteside said. effect, I i Criteria The director of the program said the Task Force has set forth criteria for choosing an It should be a district with sound housing stock possible to renovate. There should be at least 50 percent resident home ownership. It should be a neighborhood that is already with good leadership. The median income should not be below 80 percent of that of the state. It should be a neighborhood with an identity. Ideally it would be between 1,000 and 2,000 housing units, he said. As the neighborhood begins improving, home ownership eligible neighborhood. well-organiz- RAD Othe I in-offi- ce station DAWN OF A NEW FOR BUSINESSMEN Simply, twcway radios installed in your company vehicles can save you money. Lots of it. Consider the many times that being incommunicado with your employees in the field resulted in time wastage, slow customer service', mistakes. No more. With a two-wa- y radio system, you can communicate instantly with your workers, streamline their schedule, provide super customer service, avoid costly travel time back to headquarters. The gasoline saved through better field coordination can alone pay for the cost of the radio system. It is indeed the dawn of a hew age... and your competitors may have already seen the light. See us soon. transmitter ) 2361 So. Main often 466-786- 3 begins increasing, Whiteside asserted. Lending institutions investing in the home improvement process often begin reaping benefits of long-termortgage loans. Whiteside commented that a common result of the programs efforts is that residents end up paying higher taxes and higher rentals due to the increased value of the neigh m APPLIED ELECTRONICS LABORATORIES mobile receiver, ed borhood. But, he added, We have found residents in fringe neighborhoods are usually concerned about the quality of their housing, and are willing to pay for the investment with a higher cost of living. He said absentee landlords are usually pressured into bringing housing up to code by city officials. He added most see the economic sense of improving housing quality in order to reap higher rental rates. At the ceremony noting the signing of the contract between the city and the Task Force, April 2, Mayor Ted Wilson said, Housing is a top problem in Salt Lake City. We look forward to working with the financial institutions and neighborhoods. We have not yet confronted the issue of redlining in this Whiteside said. The city, Neighborhood Housing Service program was designed to reinvestment bring into declining neighborhoods. He said the Federal Home Loan Bank system has encouraged lenders to participate in it. Mike Chitwood, director of the city Redevelopment emphasized in an interview the Neighborhood Housing Service is not a duplication of the existing city rehabilitation program. The Housing Service target is the fringe neighborhood, not the n one, Chitalready wood explained. He said neighborhood leaders began working toward adoption of this program one year ago. Agency, run-dow- |