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Show page S4 Mj 2, 6 A 7, 7 997 Davis County Range Rover launches new flagship Harley strives to wow customers with hogs White shirt and tie were not an n vice option for president Ron Hutchinson who "hogged the show at Utah State University's recent Partners in Business seminar. Hutchinson sporting a leather vest, denim shirt, jeans and boots look and an Art Deco style store in Florida. "Our dealerships are desirable places to go, said Hutchinson. They cannot be located near tattoo parlors or liquor stores because we dont want our stores associated with sin. They are places where motorcycle enthusiasts can go to talk to others w ith the same interests and spend money. They even have lounges where you can enjoy coffee or sodas. We also merchandise our merchandise in displays rather than in rows. You have to go by the motorcycles to gel to the pails. Products available at dealerships include: jeans, shirts, vests, boots, socks, undergarments, bandanas, glasses, gloves, jackets and souvenirs in addition to motorcycles, parts and accessories. Harley-Davidso- some of Harley revealed Davidsons successful customer service philosophies to an audience of about 300. He spoke recently at USU's 66 Annual Customer Sen ice and Maiketing Seminar. Leading the pack of keynote speakers, Hutchinson emphasized finding success by creating exlra-o- i dinary customer relations, establishing visionary, visible leadership within a company and strong invisible support struetuies. Customers aie a very' valuable n asset, said Hutchinson. offers products and services that attempt to bond with these customers emotionally using all of the senses. Our customer service philosophy is to make exceeding the expectations of our customers a commonplace event however, whenever and wheiever they encounter We aie continually striving to Wow the customer." Customers can expect to wait at least six months for their custom Harley Davidsons to amve at any of 1.200 dealerships across the Harley-Davidso- States and The launch of a completely new flagship model, the Range Rover 4.0 SE is just a continuation of the ambitious new product strategy and sweeping growth of Land Rover sales in North America. Taking the place of the discontinued Range Rover County LWB model, the Range Rover 4.0 SE is the first clean-sheredesign of the legendary Range Rover in the vehicles history. The launch of the new vehicle follows the successful introduction last spring of the Land Rover Discovery 25-ye- family 4x4 which led the company to more than double its sales in 1994. The new Range Rover 4.0 SE and Discovery are joined by the 1995 Range Rover County Classic, marking h the return of the original wheelbase model and the continuation d of the Range Rover Land Rover Design. The open-ai- r Defender 90, Four Wheeler magazines 1994 Four Wheeler of the Year, also returns for trim revisions and new top options. Heres how the four models stack up: Range Rover 4.0 SE Taking over 100-inc- time-honore- as the flagship of the Land Rover line, the Range Rover 4.0 SE is the result of a $500 million investment program to develop the worlds most advanced dual purpose vehicle. It builds on the concept of the original Range Rover to not only surpass that vehicles d renowned capability, but to ride and also prov ide superior d off-roa- handling characteristics. Features include dual air bags, climate control, keyless remote entry and air suspension. available in a compact sports utility vehicle. In addition to standard fout ami channel, lock brakes (ABS). Discovery has and passenger-sid- e airbags and side door impact beams as standard four-whee- l, dn-ve- equipment. Range Rover County Classic First introduced in 1970, the Range Rover has earned a loyal legion of devotees around the world. Marking h the return of the wheelbase, the County Classic has a 3.9 liter 8 engine with the latest electronic engine management systems. 100-iiu- V-- Discovery Debuted in April 1994 with the most advanced safety package n Prices for motorcycles range from about Harley-Davidso- or more depending on what accessories you want, according to Hutchinson. The motorcycle company was stalled by William Harley and Arthur Davidson. They were later joined by Arthurs brothers, Walter and William. They enjoyed increasing success and eventually went public for the first time in n 1965. took a new turn in 1969 by meiging with the American Machine and Foundry Company (AMb). By 1981, the company almost went belly up. In 1981, Harley Dav idson executives signed a letter of intent to purchase the company from AMF and m 1986 went public once again. We were as low as whale dung in 1981, said Hutchinson. "It you were to buy a Harley before that time youd probably have an oil stain on your driveway. Since that time we have improved our products, services and image dramatically. We want S5.000-$17,00- Harley-Davidso- United CiipperEtraTodav 0 Harley-Davidso- abroad. According to Hutchinson, the long wait is not a deliberate marketing scheme. He says that, despite the wait, customer satisfaction 'has actually incieased by 20 percent over the past few years. Tins is not just any motorcy- cle. said Hutchinson. "It's a mooooiorcyele. It has chrome, wide white-watires and it smells like a motorcycle. It's pleasing to the eyes, ears and body. It is a mechanical lover. It is the ultimate sensual experience in motorcycles. ll to expand our hog (Harley Owners Group) customer base Dealerships aie designed to match the local culture and n enhance the image of which is predominantly mid-40- s Caucasian males with good incomes. To that end, we have launched advertising campaigns directed at women and Harley-Davidso- motorcycles. Dealership themes across the country include a Midwestern barn, Southwestern stuccoed hacienda a The Mini Van Store Blow Out! Voyager All Vans 60 to Choose Town & From Country behind Leave Iticf lily advanced treadprints. else (And everything on the rood.) - 1 n In Grand Voyager All One Penny Over Invoice Invoices Clearly Posted ? Stock r Doug Smith ChryslerPlymouth 3 190 North Main Street, Bountiful Bring This In For A $19.97 Oil And Filter Change Vehicle Inspection Pius A No Cost Call Tor Your Convenient Appointment Diesel Trucks Are Extra vrj JTTi 298-265- Awesome dry grip Remarkable foul weather fraction. Michelin's- new Pilot XGT Z4 ultra high performance radial not only brings them together It quickly sets you apart from anyone driving on anything less 10-Poi- nt Please present this certificate when your order is written. 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