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Show lOAj mmum Lakeside Review North, Wednesday, May 16, 1984 Kaysville Theater to Change First Ticket Price, Get '.BARMY KAWA Review Enjoy safe, frozen food storage! Microwave SlaH Ev:n in these days of video cassette recorders and cable TV mojie channels, local dollar-- : movie theaters in Roy, Clearfield and Kaysville continue to compete and draw large aud- ' films. iences 'to their second-ru- n One reason is the dollar charge. People often ;wait for a movie to play at their ; local theater, instead of paying a $4 admission price to see it at a n theater. I Also, all three, local dollar-- 1 movie theater owners agree fam- ilies make up a large segment of their audiences. Indeed, a local dollar movie is a convenient, practical and fun way for the ; whole family to be entertained. And with the cost of VCRs and movie television channels, many .families on tight budgets are attending the dollar movies. But the industry is changing. Kaysville Cinema Center owner Joe Cuculich says beginning J June with Star Trek III The Search For Spock his theater n movies at full . , . ; will show admission prices. Cuculich said this change is necessary because Hollywood is no longer making Ithe large number of family-oriKAYSVILLE THEATEFf ented G and PG movies so pop- -' dollar long-ter- m $(0l . m V SAVE FOOD! . V SAVE TIME! yf SAVE MONEY! No Monthly Payments No Interest on Selected Appliances Before Aug. 84 CHEST FREEZER (Ask for details) first-ru- ajuuu.iXD KHfc FAMILY-SIZ- He- lit- - 'VJtl E STORAGE IN ?iir.iuv nUif.-iiv-' REFRIGERATORFREEZERS DESIGNED FOR DEPENDABLE PERFORMANCE AND ENERGY EFFICIENCY 4 1 first-ru- ular in Kaysville. Meanwhile, Roy Theater own- er Bob Call said he will continue with the dollar concept, but sales and employee taxes, and people who bring in food instead of patronizing the concession stand may cause him to raise admission prices some day. .Anything that takes away an entertainment dollar hurts you, he added. Whether its a video game or professional basketball game. ;Lakeside Cinemas and Ideal Theatre owner Lloyd Coleman is worried about the growing number of movie houses in the area. They just seem to want to keep building theaters," he said. I think the areas reached its saturation point and theres talk of more theaters. It would hurt everybody. ;Cuculichs decision to go back to full admission prices is the first major change in local theater pricing since Roy Theatre went to the dollar admission in the fall of 1979. Call said his theater was the first in northern Otah to try the lower admission price to attract a larger audience. We were really dying, he recalled. We finally said, hey, look. Were not a Mann. Were not a Plitt and lets not try to be One. Lets do what we do better than anyone else.7 That something better is concessions, he : Look at the Amana protection you get: owner Joe Cuculich says he has admission policy for his movie house, dropped but other doller theater owners will maintain the less -; Year' Full Warranty on the entire unit; Warranty on all parts; 5 Year Limited Warranty against rust on the wrap1 2 Year Limited around steel cabinet; 10 Year Limited Warranty on the washer transmission. expensive ticket price Call said. Cuculich said family iriented pictures such as Solo" ahd The Secret of NIMH do well in Kaysville but Hollywood is not making many of these anymore. Theres just not enough famin other ly pictures, he said. words, you can run a Solo one week and do well wi$i it and make some money. But you hold it over a second week and it falls on its face. Yoju have to turn a picture almost $2 weeks a year to make any moiey. Cuculich said admission charges will be about $3.50 for adults and $1.50 or $2.50 for children when his theaters start showing . first-ru- n movies in Jiine. Originally, Kaysville Theatre had Robert Redfords flew movie The Natural booked to open last Friday but diributors of the film pulled it at jhe last min- added. IIf you talk to .any of our customers, theyll tell you we have the best popcorn in the. state, ute. They didnt just take it out of here but Cedar Ciw and Evans- ton also, Cuculich said. Save n cially with the dollar Tuesdays the other theaters have. All three theater owners are in agreement VCRs and movie channels have hurt their business. VCRs have definitely hurt us, Cuculich says, I dont think theyre hurting the first run theaters because people still want to get out. I play a Cross ' Creek like I did a few months ago and I go to Smiths and there it is on a Its happening more and more. So the Clearfield Cinemas and Roy Theatre will continue with the dollar admission fee to attract more customers. And more business means more concession dollars, a large part of any the-- . aters profits. Cuculich said hes not taking a big risk, because he can always go back to booking the dollar films if hes Note: Full includes parts, labor and servicers travel Limited includes parts; labor is extra. , the on cu. ft. RefrigeratorFreezer Ice Maker Optional pair 5 REASONS TO SHOP AT DON MILLER'S Price 2. Quality 3. Selection 4. Savings 5. Financing 1. rvn Ml m 917 V. video-cassett- e. JV . RIVERDALE RD. K: Read The Classified For Best Results The reason for it was they were short on prints and we cot kicked because the film company didnt think we would open the first week with more than $7,500. Cuculich said tie problem with running a dollar theater is movies like The Right Stuff get kicked around theaters for six months before pitting there. 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