| OCR Text |
Show 4F The Salt Lake Tribune, Freedom Sunday, August 21, 21V W ius Its Small Business 19H6 W ay to a High Honor Is Utahns Plane May Help Aircraft Firm Get Off the Ground Bv Steven Oberbeck TnUine Staff Wt iter f, rut.-- , the Aircraft torp owner and ;a eMilenl Neal Brut.st he is the first to .rltnit ttiat he still has some barns to term before his company is ready to Orj'iii manufacturing airplanes 'Ac still need to raise additional upiiul and we need to start tooling up so that we can begin production, he said We still have a lot we need , ' " do But his plans to turn his fledgling Woods Cross company into a full-- t i a j aircraft received e manufacturing boost a con-rer- n earlier this when his plane, dubbed the 28, garnered one of the top month honors at the Kxperimental Aircraft As oeiation convention in Oshkosh, A is Tnt BAA is an orgamation which all aspects of sport aviation omotes pi 115.000 and (laims appioximately lumbers in 114 different countries. he wind 'experimental in the name refers to amateur-b,nl- ; The eight-daconvention, which this year showcased close to 2,000 air- people from all over the world, according to Mr Burton "You just don't come into this convention and walk away with an award, Mr. Burton said "Every entry is judged by very rigid guidelines and strict criteria A lot of people hesitate to bring their planes because of the stiff competition. Winning an award at the EAA convention gives the plane and its builder "instant recognition, Mr. Burton said Mr Brutsche said he received six orders for the airplane kit out of the convention. He said he also made contact with parties who are interested in distributing the plane internationally Plans are to sell the plane kits for ry- Of 14 million small businesses in the United States, 28 percent of them are owned by women, according to Commerce Department figures. From according t John Burton, director of public ; elutions for the organization. Mr Brutsches plane, which he air-- i hopes to begin selling as a sport rail kit in January, received the Reserve Brand Champion Award in the ultra-ligh- t and category at the convention. "The plane was a big hit at the show, Mr. Brutsche said. "What was nice about it was that it allowed us to put the plane in front of the international aviation community." aircraft, home-buil- t light-plan- e , Unlike other the Freedom 28 is constructed of aluminum. Empty it weighs about 254 pounds. It has a maximum speed of 63 mph and a cruising range of approximately ultra-lights- miles. "Most ultra-light- s only have a useful life of three to four years, Mr. Brutsche claimed. "Since this plane is built of aluminum it should have a life expectancy of 25 to 30 years. Brutsche Aircraft, he said, is in ne- gotiations with a Denver investment banking firm to go public and raise $2.5 million. Neal Brutsche, owner of Brutsche Aircraft Corp., has some rather high flying plans for his ultra light aircraft. He hopes to begin manufacturing kits in January. Marketer Uses Psychology of Mystique to Sell Whiskey By John Reilly Newhouse News Service - WASHINGTON Christopher Gray works hard at promoting his product, spending 70 percent of his time on the road spreading the word about Black Bush Special Irish Whiskey But try to place an order with him and he'll tell you it's not available; he's already selling as much of the brand as the Old Bushhigh-price- d mill's distillery in Northern Ireland will allot him to import. "We're in 12 markets, and that's probably too many. frets Gray in an unusual statement for a marketing executive. In his business. "Everyone else is saying. Get out there, I want 100 percent distribution, push, push, push.' I don't want that," tie said. What Gray does want is to build a reputation for Black Bush as a world-clas- s drink. Part of that reputation derives from the mystique that surrounds the brand because of its limited availability, a mystique that is helping Gray successfully position Black Bush in a league with fine Scotch whiskeys and cordials. That league is steadily growing while most of the distilled liquor market declines. The news has been bad over the past decade for liquor in general, but for brown particularly Scotch, Irish, bourbon and goods blended whiskeys. Per capita consumption of all distilled spirits fell to 2.46 gallons in 1984, the latest year for which figures are available. That is down from 2.88 gallons in 1974, a 15 percent decline, according to the Distilled Spirits Council. Over the same period brown goods plunged to 38 percent of liquor bottled, from 51 percent 10 years earlier. "One reason is a change in tastes," said council statistician Lynne Strang. "Baby boomers grew up with sweeter tasting foods and drinks and have a preference for cordials and wi..e coolers. A bright spot in the industry is cordials and liqueurs, which climbed to 9.7 percent of liquors bottled in 1984, fem- in- creased by 76 percent, according to the Bureau of Labor Statistics. The service, information and fields are the fastest-growin- g sectors of the American economy, and 90 percent of women starting businesses are working in those areas. $7,950 150 the number of sole proprietorships 1975 to 1985, ale-owned orga-niMtion- 's ui - There was WASHINGTON (UPI) a time, not too long ago, that small businesses were owned and run mostly by men. The feeling about the male leadership of the small business community was, "this is their turf," said Hope Eastman, a senior vice president of a Washington, DC., law firm. In fact, the men who dominated small business often were "unaware and uninformed of the extent of women ownership," said Eastman. But that is changing and women citizens are no longer second-clas- s when it comes to small business, she said. The statistics tell some of the sto- craft, attracted approximately 900,000 Becoming More Feminine up from 8.8 percent 10 years earlier, she said. Gray's strategy promoting a is product that is in limited supply one of considerable debate among marketing professionals. "The types think this is an asinine thing. It creates examong posures to the product people who cant get your brand, The strategy has been used by other liquor makers as well, notably the Jack Daniel's bourbon distillery back when the brand was first rising to na tional prominence, before its acquisition by Grays employer. Inc., and the Makers Mark bourbon distillery in Loretto, Ky. Brown-For-ma- n The explosion in women entrepreneurship was especially evident at the White House Conference on Small Business, a five-da- y gathering of 1,823 delegates held last week. Thirty-five percent of the delegates are a 60 percent increase over women the 1981 small business conference. The owner of a Denver accounting firm, Mary Kelley McCurry, said the increased female participation is not so much a reflection of the greater number of women-owne- d businesses, but because we made an effort to get delegates elected. Whats important for women is to be perceived as the business leaders they are, McCurry said. Mercedes - Benz said Erin Anderson, marketing professor at the University of Pennsylvania's Wharton School of Busi- ness. Disk Drive 3.2 DOS Free Software Monochrome 256 Others feel the strategy works by giving the product an image of caAnderson chet, of exclusiveness, said. That helps overcome the most common problem for new products lining up distribution channels, and getting the distributors to help promote the product, she said "It allows the retailer to say, Tve got this product that nobody else has. It's called a pull strategy, trying to get the consumer to ask for it, instead of pushing it through the channel," Anderson said. $1 2 1986 MERCEDES BENZ 420 SEL, 60 month closed end lease. CAP Cost $44,99$ Residual $27,027. First payment and license delivers. 1000 SrilJ, $598 Month tax GJJssSsQeb A, EEEBdED GEEEtd GOVERNORS PLAZA NEARS Complete system with color monitor $1I HQR vJOvJ Governors Plaa is nearing the midpoint in sales in less than one year. That's quite temaikable considering the eai s soil real estate maiket. But it s not surprising. Much has been added to impmve the livability and valueol Governors Plaa horn its original design. But some things aie haul to improve upon. EPSON HOMEWRITER NEAR LETTER QUALITY PRINTER HOMEWRITER PRINTER 89 1 100 Characters per Second Near Letter Quality Print Parallel Interface 12 Month Warranty A 5316 S. State 263-302- 7 L Hours: y Saturday 0 COMPUTER CENTERS d security system. Unparalleled amenities. And the Ireedom to travel, to entertain and to discover new meaning to your life. Now at the midpoint isn't Governors Plaza the opportunity whose time has come lor you? . . . Fixed Financing or 1 30-Ye- ar Fixed Financing. GOVERNORS Murray Monday-Frida- One-ol-a-kin- TIMELY OPPORTUNITY 97s GREAT PRICES AND A WHOLE LOT MORE Like the supeib South Temple location. views in all directions. Professional Ann. mi fVrt nnt.pj. H.,b- If) Annual Pen enf nj. H.tle 9 PLAZA 560 East South Temple Designer Models Open Daily Weekends Noon to 6 p m Weekdays 10 am to 6 p m Marketing by Ensign Investments 3. Broker Participation FROM $99,000 |
