Show Fox network not fourth yet by Jerry Buck Associated Press Writer Fox LOS ANGELES Broadcasting’s attempt to become a fourth network is off to a slow start with ratings in the cellar but company officials say they knew it was going to take a lot of time and a lot of mon- - t Sunday night lineup is reaching the kind of audience they want to reach even if the numbers are low “We don't look at households we don’t sell on households but in the num- 2 t - I f jtr tr ber of young adults” he says “We’ve got some very promising shows ey “Unfortunately we’re Advertising time is sold not doing as well on Saturout but not at the same day We have a long way to rates the three major net- go there in attracting an works command audience and in program It’s been eight months creativity” since Fox introduced its Fox has only one hit “21 Sunday night schedule fol- Jump Street" yet by netlowed by a Saturday night work standards it would lineup and a third night of have already been dumped programming is scheduled “It's doing fantastic” in the spring Kellner says "It’s developMedia baron Rupert ing a real following The Murdoch who purchased audience is all young adults 20th Century Fox film stuand teens This is an ideal dios and Metromedia's six program for us People are television stations has said talking about it I think he has more than $2 billion Johnny Depp is a real behind the project hot young guy BARRY We've got 35 percent of the MURDOCH Diller chairman and chief female teens at that time” executive officer of Fox “Jump Street” is about the Media-ma- n Inc and Jamie Kellner Rupert Murdock’s Fox Network is an elite squad of babybottom of the ratings and is more than $2 billion behind president of Fox Broad- faced police officers who in the project casting have all said they work undercover to combat are ready to pay the price teen-ag- e crime Fox has al- tie prestige but alas no in his hand Peg would like The Saturday shows and see it through to sucwhich are at the bottom of ready ordered another audience The first telecast to jump in the sack cess show from its creator Ste- this “Werewolf’ got off to a the ratings chart are “Wopast September got the “We don't have the high phen J Cannell (“The lowest ratings in Emmy sensational start thanks to men in Prison” “Mr Presihousehold numbers in the history heavy promotion and the dent” “Second Chance” and FOX'S FIRST venture ratings" Kellner says “But its has Fox obviously presence of Chuck Connors “The New Adventures of in terms of demographics “The Late Show Starring as the evil werewolf and Beans Baxter” attractions on other eye we’re reaching the audiJoan Rivers" made its de- It's certain to be a contend- John J York as the “good” Madeline Kahn has been ence we want and the audibut in October 1986 clearly er for the Academy werewolf The show quickly in to add a little brought ence the advertisers want aimed at her former men- Awards the Grammies slumped but Kellner says more craziness to George “We're selling ads in tor Johnny Carson But it World Series Super Bowl it s still attracting an audi- C Scott’s portrayal of the fact we re selling out But never made a dent in the and the like ence of young adults and president our cost of programming is late-nigaudience of “The THE SUNDAY LINEUP teens “Second Chance” had the same as for the netTonight Show" “Married-Wit- h CONNORS IS due to be hardly been on the air when includes also works and we’re not selling Rivers was out in May Children” “Were- replaced soon by another the decision was made to at network prices and the program which wolf” “The Tracey Ullman star evil werewolf scrap the whole concept “It costs a lot of money to earned on with guest hosts Show” and “Duet” Ullman said by and turn it into a show Tracey of And a end start company up disappeared at the “Married” is far and many to be a British ver- about teens when you set out to create a November It has been reFox’s funniest show sion of Carol Burnett has WHAT COULD be a secnetwork you don’t have the placed by a mixture of away of developed a large follow- ond breakthrough show for the It's story outrageous hits to build on the way news and comedy called A1 and Peg Bundy played ing Kellner calls her the Fox is now in the works for ABC CBS and NBC do Un“The Wilton North Report” Eld O'Neill and Katey Sa-g- first star created by Fox next April MGM-UTeleby til you have those hits to use So far Fox's only proA1 slaves all day Peg Broadcasting series is vision a preparing as building blocks you have gramming coup was out- relaxes on the couch and “Duet” is a bright sophis- based on the hit movie (and a hard time attracting an bidding ABC CBS and NBC A1 When TV sequels) “The eats bonbons audience We re not target- for the annual Emmy comes home he wants to ticated comedy about the its hit evolving relationship be- Dirty Dozen” It has the poed to make money for five Awards show It brought slouch in front of the TV tween a young couple tential of becoming Fox's years Fox a lot of attention a lit- - and fall asleep with a beer “The KELLNER SAYS the Saaday December S 1987 6T The Salt Lake Tribaae TVMagtiiae good-looki- ng at |