Show ®be Friday Morning— June 12 1987 Section E Page 1 Lifestyle jlalt fake tribune r tv By Carolyn Monson Tribune Fashion Editor RYE BROOK NY — Include jeans as part of your wardrobe for the cold months ahead — just make sure they don’t resemble something new Abused denim represents the fashion excitement for jackets pants dresses skirts and coats The process is causing nightmares for the manufacturers according to Tom A Lancaster senior vice president of marketing for the Lee Co Mr Lancaster was in Rye Brook representing his company at previews for the press sponsored by the Men’s Fashion ? Association of America In an interview he talked about the latest process the headaches it’s causing his company and the cost to consumers “Consumers will pay a surcharge for fashion jeans with a ‘frosted’ finish” according to Mr Lancaster Frosted is the name Lee gave to its new jeans that look old The increased time in the laundry producing the right finish is playing havoc I with the machinery Mr Lancaster explained Rinsed jeans required a mere 40 minutes It was possible to do 32 garments at a time Frosted garments require 2Vz hours in the laundry Twelve garments can be processed at one time Jean Driscoll director for Jeanswear Communications an industry partnership devoted to getting the jeans message to the public said the buzz words describing the latest jeans finish are as varied as the offerings In addition to frosted vintage jeans are called d d d blasted glazed iced Klondike andor depending on the company treating and selling them Everything takes place in the wash cycle — bleaching stone washing chemical or acid washing even dyeing Frosting jeans is another step in the process So important are the latest finishes to fashion The Wall Street Journal dubbed new denim part of apparel’s stone age Carus Chemical Co producers of potassium permanganate once used only to purify water now used by a number of denim garment manufacturers to achieve the whiter look sent a representative to talk to the press The chemical company board complete with press releases was sandwiched between other fashion-devote- d companies for the first time How new jeans get old is a carefully guarded secret If one manufacturer wants to find out another's method representatives must dig into the pockets of competitors’ pants where residue is likely to remain Mr Lancaster explained Lee has hired a team of specialists at union wages to inspect jeans’ pockets after stone washing The reason he said is not security as much as to prevent splotching Pumice stones that remain in a garment leave behind white splotches — considered an imperfection The chemical-compan- y people maintained that the basics of the whitening process are the same Finished denim clothing from jeans to dresses is first soaked to remove starch and then dried Next comes a commercial washing machine cycle without water The denim clothing is buffeted with small approximately lVinch-diamete- r pumice stones earlier soaked with potassium permanganate (the Carus product) or another acid-lik- e substance After a time (varying from company to company) the irregular patterns of white on color are achieved The garments are then put through another washing cycle that neutralizes the denim This step according to Lee’s Mr Lancaster is a vital one that not all fashion-deniproducers follow If chemicals are not neutralized he explained the garments' wearers can develop an irritating rash “Consumers need to know this and be aware that their health is involved” Mr Lancaster said “I can assure consumers that Lee as well as any other brand name jeanswear manufacturer makes sure its products go through the neutralizing step " Stone washing came into being in the late ’70s and as yet the perfect pebble has not been found Bits of pumice a porous volcanic rock clog city sewers and impair ‘ fall-fashi- - white-washe- moon-washe- snow-washe- sun-wash- ’ stone-washin- g See Column E-- 3 Frosted is THE cool look His Lee Frosted Riders at left and hers above have fashion finish but can cause havoc 1 Design: Mark Knudsen : n j8 f draber Iji: :: 9 VERTICAL BLINDS Aluminum : 1 and PVC (100 Colors) LA PETITE MINI BLINDS (70 Colors) HAPPY 80TH BIRTHDAY FAWN OLSEN WHEELER Born June 15 1907 In BIRTHDAY VIOLA K o family of five children three daughters and 14 grandchildren An Open House J te held at 2021 South 6th Host on Sundov June 1987 for friends and family from 5:00 pm to 700 No gifts please will EVERYTHING LEADS — :3 9 - X 14 pm A4 EVERYTH SHOVEL lfrom 2699 self N? Super Market" — Pehrsen’sl VAV 0 w PROPELLED Q MOWERS Ifrom 41995 SAVE 90 at Utah’s best prices 1 m&i a i aotven tower QWWIUGASTO! -- fwmMntm WlWOUJS Aim 3242 nfLAtt5 tVtC4 6t jkkm '-- J‘ S&LWP TTtte HAirT fJOUJ e so veto SAT ' eioiso 56u FRUSTRATED SHOPPING FOR DINETTES? e COME TO THE DINETTE SPECIALIST! PRICES BEGIN AT 99 00 SET e DINETTES UNLIMITED VJI42 OPEN Mon-F- rj 1 1- Set 10-- 6 972-413- 4 tjs && 6ACMVM0 RD rcr °t?t AQPtJxrt GlPT © V ft TORO MOWERS V SOUTH REDWOOD ©PP UMtdM to PEHRSON’S HOmSALS at the “Lawn Mower A Pl&c’JJT flLLMOe grandchildren (MS Buy Sis June JORGENSEN Vioio Jorgensen Is celebrating her Both Birthdov June 16 1987 A family reunion will be held In her honor June 20 1987 viola wos born In Aarhus Denmark June 16 1907 She hos six children 21 grandchildren ond 77 great Ephraim Utah She hod two sons FafhcrlsDau HAPPY 80TH I A MILLCREEK ZXgardens m 35005wihq00est4MBI "OVR J mtiTY is CVAPAUrfet?!! |