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Show 4iev .v f jlalt akf bc i'. v $- - v .' mm fibtmr Saturday Morning. October lion It S.. McDonalds Loses in U.S. Court Part of Gala Opening American Express Offers Fund for Utah Opera Co. Robert H. Wood.v Tribune Bus: less Editor Karl Malden will still be saying: "Dont leave home without it." But Amencan Express also will be saying over the next weeks that if you buy or use its card, cheques or travel services, the firm v'ul make a contribution to the Utah i ipera Co. The announcement was made by William M. McCormick, president of the American Express Consumer Financial Services Group, as part of the gala opening of the new worldwide Travelers Cheque operations center Friday. site at The center is on a 2700 West and 4000 South. The center, which will employ about 1,200, will be a telephone refund service center for the United States, Canada and part of the Caribbean. Worldwide Processing For financial institutions, it will By worldwide handle Thus the drop in business has been less than has been experienced in other sectors of the economy, he said. While cards and cheques were Brief New York Stock Exchange Friday, Oct. 8, 1982 UP 1,248 VOLUME 122,250,000 'SHARES ft g - Associated on the New Exchange totaled 122.25 million shares, down from Thursday's unprecedented total of 147.07 million but still the in exchange history. The action was at least as wild in the bond market, with interest e rales and prices of securities gyrating widely as traders sought confirmation of their hopes that the Federal Reserve had opted for a credit policy designed to help foster a recovery from the recession Bond Prices Rise The day ended with rates falling, and bond prices rising, after the Fed's reduction of the the charge it discount rate imposes on loans to financial institutions. Prices of long-tergovernment bonds showed gains late in McDonald s chief counsel, Gary Senner, admitted that Burger that King's commercial contending McDonalds regular hamburgers are "20 percent smaller is true, but he said the intent of the ad is "false and misleading. fifth-large- With all that going on, the news that the unemployment rate rose to 10.1 percent last month seemed to have little effect on the markets Analysts pointed out that the Labor Departments report had been widely anticipated for some fixed-incom- Almost a Record That left the average with a net advance for the week of 79.11 points, which nearly matched the record rise of 81.24 points set of this year. Aug. 0 Press Chart day afternoon. the afternoon of about $15 for every $1,000 in face value, on top of a $10 jump Thursday that was one of the biggest veteran traders could recall. York Stock high of 986.85. to a Chief U.S. District JudgeC. Clyde Atkins refused to halt the ads after and viewing hearing arguments exhibits for almost two hours Fri- High th Fridays volume Stock (AP) prices rolled up another strong gain Friday in a rousing finish to and second-busiesthe second-bes- t, week in the markets history. New declines in interest rates provided fresh fuel for the rally. After the market closed, the Federal Reserve confirmed rumors that had been circulating all day by lowering its discount rate from 10 to 91'! percent. The Dow Jones average of 30 industrials, in its third straight gain, climbed 20.88 t, settlement that is, the clearing processing and accounting for cashed travelers American Express cheques and sales service that will arrive daily in Salt Lake by air freight around the globe. Mr. McCormick made his Friday "surprise announcement at a dinner at Little America on what he called American Express "cause-relate- d programs. Basically, the Utah Opera could get a donation of more than $25,000 in a fund-raisinprogram operating through Nov. 30. Basically: American Express will commit 25 cents for each purchase charged to the card, $2 for each new card, 25 cents for each purchase of cheques, and $5 for each purchase of travel arrangements in the American Express Travel office. In Five Counties Salt Lake, Davis. Five counties are to Tooele, Weber and Utah participate. No question this is advertising for American Express, said Mr. McCormick. But it also is advertising for the the Utah Opera. The concept of corporate giving, he said, was piloted last year in Los Angeles, San Francisco, San Diego. San Jose and Sacramento. And beneficiaries by far counted the advertising value as having greater worth than the cash received, he said. "Were delighted," said Glade Peterson, Utah Opera general director. "This bold, innovative example will lead to even greater corporate involvement." YORK NEW In Burger King attorney Stephen of the Lange denied tnat the intent ad was to mislead. The "20 percent smaller" commercial shows a little girl in front of a Burger King restaurant saying, Do I look 20 percent smaller to must to McDonald's. vou lime. 1 McDonald s request Friday was to stop that ad and any other ads that it said are false and mislead- The drop in interest rates has lately transformed some depressed housing and financial Federal slocks into high-flierNational Mortgage Association, to 18Vs for example, jumped Friday on turnover of more than 2.1 million shares. A few months shares Fannie Mae ago. traded for as little as ing," said Senner. McDonalds, the nations leading hamburger chain, filed suit three weeks ago in an effort to halt Burger Kings new $20 million ad campaign from starting. s fast-foo- 6. cross-countr- truck stop is an oasis for truckers, a place to eat, sleep and clean up. Drivers soon A popularity, are: The Triple T Truckstop learn the places to patronize and the stops to bypass. American Red Ball Worldwide Movers, Indianapolis, surveyed drivabout 300 of its ers to determine their 10 favorite truck stops. The winners, in their order of long-hau- l son, Ariz. ; Union in Raphim'. Ya Julntz m Portland. Ore.; liberty bell Truck stop in Elkton. Md., and Atlanta Truckstop in Atlanta. Most drivers selected their favorite stop on the basis of cleanliness, good food and service, reasonable prices, clean, private showers stop in Tucin Sac- Truckstop of America in Las Cruces, N.M.; Rip Griffin in Limon, Colo.; Boomtown in Verdi, Nev. ; Ontario 500 Union 76 in Ontario, Calif.; Whites Truck- - ramento, y Calif.; . ttu N, - d A hearing is scheduled on a motion for a permanent injunction in November. But by that time the ads w'ould have been on the air for several weeks, so McDonald's sought a temporary restraining order in Friday's emergency hearing. Atkins said: "In order to obtain the relief sought at this time, McDonalds Corp. must show it does not have an adequate remedy at law and that it will suffer irreparable harm. 77ie West Is Best in Top Stops , Most I ruekers Advise Los Angeles Times Service There's an old piece of advice for travelers: If you want a good meal on the road, follow a truck driver. ' Kings air Editors, brokers consensus, subiect to chanyt 15-Mon- - A federal judge on I AP request McDonalds denied Fridav for a temporary restraining order that would have pulled Burger attacks on Big Macs off the MI AM uctured to meet needs of travelers, they oie finding increasing use in the purchase of larger ticket consumer items both in the United States and abroad, he said s . Dow Average Rockets to a The Market 9, 1982 $ r s ; - Substantial savings in clothing, shoes, sportswear, furnishings, and womens departments. Here are just a few examples of our great Anniversary Sale values. million Salt Lake comwhich transfers functions traditionally done in New York to is the largest and Salt Lake City most important single commitment in the history of the travelers cheque business, Louis V. Gerstner Jr., vice chairman, said. The $35 plex And how good is that business? Falls From Peak No question it has fallen from the with the worldwide peak of 1979-80 recession and erosion of discretionary income. Mr McCormick told The Tribune On the other hand, the issue and use of cards is on the increase, despite tile recession And there are indications, be added, that the decline in cheque use has bottomed out Up Scale Consumers Generally card and cheques are lieu red to the needs of "up scale consumers - that is, persons of some means and affluence, those less affected by the recession than the population as a whole AT GREYHOUND PACKAGE EXPRESS, OUR BUSINESS IS PICKING UP. AND DELIVERING. a recognized for quality. 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