Show jr wf i f rwv c AWmf THE SALT LAKE TRIBUNE SUNDAY MORNING APRIL — "— "Maagggaggie sas- - 17 ny&gmw-m?j- Y'l v 1932 c elements that g sure of all ihese extra have should cost foods ? They nothing everyday you ypur Vli y no£ malt© health-promotin- HERE'S THE LIST TO GUIDE YOU THE LOWEST PRICES IN YEARS! NOW-- AT —and here are the reasons why this special DEL MONTE safeguard is so essential Brings you fruits and vegetables picked at the moment of highest vitamin content —protected from vitamin loss after picking —guarded against vitamin loss during cooking Be sure to learn about this great new landmark in canned food values! ” of Del Monte we answer some of clear the real importance ” them here Question: Are vitamins really necessary? Answer i Yes probably more so than any other part of our diet Of course we must first have the body and energy building elements — proteins fats and carbohydrates Our meals also need bulk and mineral salts But without vitamins we can’t use or assimilate these food elements You might call vitamins the vital spark that keeps the human engine running smoothly Question: Are Foods as rich in vitamins as raw foods cooked at Home? Answer: Yes richer The reason is that oxygen attacks vitamins just as it does flavor When you cook raw fruits or vegetables yourself you cannot possibly exclude the air Certain vitamins arc lost Before Dcl Monte foods are cooked the air is drawn from the can and the can is scaled This effectively prevents most of the vitamin loss which occurs in ordinary home cooking “vitamin-pr- otection” University have even shown variations in vitamin content as high as 100 betuctn different brands of the same canned food possible Question: Are all Question: Why is such a difference possible? Answer: ror several reasons Reding tests indicate In addition fruits and vegetables start to lose vitamins as soon as they are picked If they are not cooked or canned promptly again you miss some of their vitamin values Here are just two of the reasons why many foods do not have all the vitamins they should w hethcr you buy them canned or raw is DEL MONTE Answer: rust able to "? l Monte is so exacting in its insistence on the finest fresh products — even to growing many of them right on its own farms and ranches Vegetables selected for Dll Monte must be at the peak of garden freshness — fruits fully Second because Di L Monte’s canneries reach right into the world’s finest food producing districts No time is lost between picking and canning To secure only vitamin rich foods and to protect them against deterioration calls for far greater care far greater speed far greater resources than just to “put them in a can” Exactly the same methods and advan because Di tree-ripcnc- Foods "? "vitamin-protecte- d Answer: Yes — all Del Monte Fruits and Vegetables “vitamin-protected- efficiency Question: Why offe r special DEL MONTE in which vitamins are naturally present are Just see that you get the familiar red and label green you know so well Nothing else to look for that fruits and vegetables have their highest vitamin content when they reach the point of finest flavor If they are not picked at just this moment you lose some "vitamin-protection- DEL MONTE tages which have established the uniformity and fine flavor of Del Monte Foods make Del MonTb Mid-Weste- of their vitamin Several weeks ago Del Monte announced an extra safeguard for your everyday meals — Del Monte “vitamin-protectedFoods ( The quick response to this news shows how much women have been thinking along these very same lines and how essential they consider this guarantee Many questions have been asked us To make “vitamin-protection- Question: Then aren't all canned foods about the same in vitamin content? Answer: Decidedly not! Studies by a great d As the guardian " of your family’s health the proper selection of what they is one of the greatest contributions you can make at to their happiness and Why risk any uncertainty? Why take any chances with guesswork? The wide well-bein- g ’ Del Monte line of foods includes almost every one of the fruit vegetable and fish products you serve most often By insisting on Del Montf when you buy any one of them you know you arc always getting the best You know that you arc doing everything in your power to make sure of values these importthe ant foods should have health-promotin- g Don’t miss this safeguard! Say Dei Monte! For many different reasons! But none more important to you than what it stands for ‘‘vitamin-protectioiYan- d |