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Show Katherine Hatch by' Chicago Writer Sun-Tim- To the rest of the CUERNAVACA; Mexico world, she is the "first lady" of the American theater, but to many residents of this Mexican mountain city, she is simply "Senora Helen." HELEN HAYES has been coming to Mexico for more than 30 years, wintering amid flowers and sunshine, studying scripts in quiet gardens, entertaining houseguests on a nearly nonstop schedule. "I love Mexico," she says with a smile that makes her blue eyes spralde. "I love the colors and the isn't it glorious? brilliant sunlight MISS HAYES and her husband, Charles MacArthur, used to come to their home on Victoria Street, a block-lonlane named for Miss Hayes' role in "Victoria Regina." After MacArthur's death in 1956, Miss Hayes frequently returned to the winter home they shared, but four years ago she bought an old Mexican Colonial house downtown, a block from the cathedral. From here, she has an easy walk to shops and sidewalk cafes where clerks and waiters know her as a gentle American woman, determined to speak Spanish, quick to smile. Only a few of them know she is a famous actress. In a garden bright with white geraniums, Miss Hayes studied the script of her Hallmark Hall of MacArthur, an actor who stars in the "Hawaii Five-0- " television series. Far from being an unreachable star, Miss Hayes seems to thrive on Cuernavaca community activities, helping an amateur drama group, opening her home for a tour sponsored by Catholic and Protestant church women. Tourists often stop and do a double-tak- e when they encounter her, but to residents, "Senora Helen" is a familiar figure,;1 at home in Cuernavaca. Fame television play, "A Family Upside Down," aired last Sunday to critical and public acclaim. Houseguests are a normal part of Miss Hayes' Mexican winters, with actress Lillian Gish this past year, producer Ross Hunter a year ago and actor Maurice Evans popping in from time to time. There are dozens, scores of other friends and acquaintances who visit the friendly old house, but Miss Hayes' favorite visitor at any time is her son, James which 41-7- 0 4 i ,: ,,4 - 41.711,114 4 ior - -- tlerA- 46,1111114::111.1A"', II 1111Mr-71.1- .... IZZ:01111 'i!'e A, .ts,'., 4 1 Lr N ti,a1:' '406 ill 0...., .. 41,,,, a , , '': 1 II ( g - - Pirm". - II all , " -1- 11T--..,. .., sz,13. l''t AatbfA ' 11 1 I 1 1 y. I i ' I ,1) . r VI , onc3 .,,,,,,Ampit,:z-u- In 1,-- (I-A- r - , , . , ,, .,.., ID. ON .....1 most decorative Ilartnetz Alkan New York Times Writer , sunshine in with the latest from Armstrong's series of sunny floors that shine withc,ut waxing. The ,s C-- I) ' - INTRoDuarony SALE PRICE! , 44-- Price After Sale demonstrated Navy underwater rescue equipment, was actually a low-kecommercial for a new Universal movie. "Gray Lady Down." Charlton Heston, star of the film, spent as much time discussing real rescues as he did the perils of the nuclear submarine in the movie. FEATUBETTES FOR A dozen new movies. including "Airport '77," "MacArthur," "The Fury," The Goodbye Girl," "The Driver," "Telefon," and International Velvet," are shown on from 300 to 400 television stations each year. It was about 21 years ago that the movie industry Ntarted to realize television could be used as a marketing tool," says Buddy Young, vice president of advertising, publicity and promotion at Universal, who remembers his 1956 featurette for Burt Lancaster and Gina Lollobrigida in "Trapeze." He added, But, recently, it has become more and more necessary to present an entertaining short subject that stations run because their audiences find them fun to watch." MAKING TIIE $35,000. fe,tturettes "fun to watch" is not always easy. Professional Films, a New York company, and Kaleidoscope Films Ltd., based in IA)s Angeles. are the two major suppliers, and both companies take the IF job seriously. "Our concept for 'Damien-Omewas a well written 20 pages long." says Kaleidoset ye's Steven Panama. For "Damien-OmeII." Kaleidoscope traced !nail's idea of the devil through history. Visually, the featiirette leaned heavily on the collection of art owned by the picture's star, William loiden Each leaturette has to have its own hook, its on rehitionship to reality," says Ronnie Saland, president of Professional Films. -- They always use footage Column 5 See Page , - i - k7, Iii Or' y .. ON , -c- !---r 3 ,P' , 1 I A,..... 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