| Show f m K MEW -- 8 V & (rigsMD (ol(fioio1c())ftjin)ii inKWi oKHT I- the rounded top is your i “ - applicator it smooths cream on— A vy V just the right I - ' r 'U M A O A Z I N e For A Better Amerloa ‘ Sidelines of J O 1957 4 i - Louis-Jacqu- kw s f—r Auoust nym CLICK! CLICK! HURRAY! August is vacation time when our 45 million camera 1957s two billion fans will snap the bulk is the birthday 19 Abo August pictures of photography — the day in 1839 when Daguerre (right) gave magic to the world So we’re celebrating with some special photo features For instance : flow out - I amount ii(()ititfln team look! — es WHODUNITs This Week’s hardest working contributor is a man who usually sits in a chair beside a camera — Director Alfred Hitchcock On Page 8 you'll see what happened when we got him in front of a camera! Another distinguished contributor is Beaumont Newhall (left) Curator of George Eastman House in Rochester N Y Mr Newhall picks "The Ten Most Memorable News Photos” for you on Page 16 ' 1 ji This Week: cover: By Richard Hartt America's Vision Of Tomorrow cerfmard: Focus On Fun 8 The Hitchcock Murder Mystery 13 Five Ways To Beat Tension 16 The Ten Most Memorable News Pictures Of Our Time 20 pood: Frostings In A Flash 22 Keyword Puzzle 23 Angelino Passes The Hat 25 Quiz ’Em 26 last laugh: Father’s Oscar 27 More Ways To Stay Young 2 6 dries twice as fast Next Week: Buckingham Palact it in an uproar I Reason: Princess Anne Don't miss the jolly story of “ Britain’s Latest Royal Rebel" Also next week an important quiz: "Coodd You Fill A SISjOOO Job?" to guard you and your clothes better ld than any deodorant Mow— —i d d—crtptio— of at choroctmn hi Actio © bo lh Any mowo which hoop— swogh—ry hi tit dowoi The fctW "The W—k" h Corporation known! ejsilerid Rori— and —ml ficfeo orticl— in ffck MQOXlno ero who Ay — ifcot el any port— living or Rood I onrt—V cotnd U S fo—l Offlco O 1937 UnR—t Newspaper Mogoih m S Major Fanfare Now! The finest By tom henderson deodorant anti-perspira- nt ©ver created! From the inspired scientists who created now! America’s first modern deodorant a new flowing cream deodorant so excepyour fingers never touch! An tional so unfailing and effective that all other creams are outmoded ! anti-perspira- nt only 79e plus tax FLOWING CREAM DEODORANT and ANTI-PERSPIRA- NT 'By Goorgo we should i 4 - 0t out and rough it like this more often I” THtS I WEBC MaaatiMAtn 4 157 |