Show WHAT THE TRADE MARK MEAN TO THE BUYER few people realize the importance of the words trade mark stamped on the goods they buy it they did it would save them many a dollar spent for worthless goods and put a lot ot unscrupulous manufacturers out of the business when a manufacturer adopts a trade mark he assumes the entire responsibility for the n fritot his prod act he takes his business reau alon in hi hands out in the lime light on the square with the buy er ot his ghods with the dealer and with himself the other manufacturer the one who holdi out inducements offer ing to brand all goods purchased with each local dealers brand sidesteps responsibility and when these interior goods come back it s the local dealer that must pay the penalty A good example of the kind of protection afforded the public by a trade mark Is that offered in connection with national lead company s adver using of pure white lead as the best paint material that the dutch boy painter trade mark Is an absolute guaranty of purl ty in white lead Is proved to the most skeptical by the offer national lead company make to send tree to any address a blowpipe and instruct alons how to test the white lead for themselves the testing outfit Is being sent out from the new york office of the company woodbridge building |