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Show Sunday, August 28, 2005 DAILY HERALD No oneis failure until Priv . . ° = 4 ey e ave you ever heard the old fable about when the @ devil offered all the tools of his trade to anyone who would pay their price? were spread out on the , one labeled — hatred, malice, envy, despair and sickness — all the weapons that every‘one knowsso well. But off on one side, apart from the rest, lay a harmiless-looking, wedg: instrument marked ‘dise faatrates worn. , it was pri far aboveall the rest When askedthe reason why, the devil explained: “Because I Continued from C10 as the identifier. are Harvey Mackay wee Positive Struggles your credit report before you graduate. Also, change your student ID card if your num- : can use this one so much more 5 are nerable to identity theft because many nave their bills and mail sent home, and thus are not vig lant about unusual ivity. Identity theft is a real risk for students. Given that few students ever review their coneFe,Fon Rave 8 high | of not knowing that you have been victimized until after you graduate. Then it thay impede your ability to get credit — and ee ete. Take a amount of money and told him, a > Nutrition =—Sitrefwamecnentit Sin ecmfe | eastern Chinese ince of Heilungjiang, received her bachelor’s degree in culi arts at Beijing Univ: and came to Utah in July 1998after her marriage to Browning, a former iSSi in Hong Kong. She alsotook up courses in restaurant and tel management,nt sanitation at the Utah Valley State College. “When Jiana first arrived in Utah, she was disappointed with the quality of Chinese food bere, seca we party ie motivation eee asen ne China —on ienenane flour-based Nofrey said. Marketing is another chal. lenge,especially when construction on 400 North in Orem began a month ago, which reduced the visibility of the 1,000square-foot shop from State _Street, Browning said. “To counter that problem, we paintsn ees st nemeng 200 and put up more RenegetS ’s attention,” he We elou delivered several hundred handbills and menus to schools, governmentoffices, retirement is inium complexes, alsand small businesses in Orem and Provo.Atfirst it was effective. But then werealized we hadto why form of works,” Ward keep constant contact to build showed us that we could have, sas ber is the same as your Social she couldn't afford to offer Continued from C10 Li, a native of the north- than rice-based — meat pies, easily than the others. No one knowsthat it belongs tome,so withit I can open doors that are tightly bolted against the others. Once I get inside,I can use any tool that suits me best.” A very real problem within all of us that can cause an attitude crash is discouragement. In fact, ['ve always gone out of my way to stay away from negative people. | like to surround myself with positive, upbeat people who constantly encourage me. How can you reachfor the stars, go bravely wherenoman has gone before orclimb the highest mountain if you're discour: ? Author Glenn Van Ekeren outlines the four pitfalls of discouragement: Discouragement hurts our self-image; causes us to see ourselves as less than we really are; causes us to blame others for our predicament; and causes us to blur the facts. Dale Carnegie, the eternal optimist, said: “Tell a child, a husbandor an employee that he is stupid or dumb ata certain thing, that he has nogift forit, and that he is doing it all wrong and you have destroyed almost every incentive totry to improve. But use the opposite technique,be liberal with encouragement; makethe thing seem easy to do,let the other person know that you have faithin his ability to doit, that he has an undeveloped flair for it — and he will practice until the dawncomes in at the window in orderto excel.” Oneof the greatest novels in American literature was the “I have always knownthat you were a man of genius. 1 knew that someday you would write a masterpiece.” She went on _to explain that she had saved someof the household money each week, and had accumulated th to last for a year. And with that, Hawthorne set to work on “The Scarlet Letter,” a novel manyof us have read in our high school English classes. Andall because Sophia Hawthornerefused tolet her husbandbe discouraged. In her book, “The Right Words atthe Right Time,” Marlo Thomas tells the story of Shaquille O'Neal, now the superstar center for the NBA's Miami Heat. Whenhe was 14, he attended a basketball camp expecting to astoundthe coaches with his brilliance. He ak beena star in his San Ant high school, but at the aeate _was just one of manystar athletes: Not getting the attention he was accustomed to from the coaches, he began to worry that perhaps he wasn’t good enough to makethe grade.His self-confidence took a nosedive. Discouraged, he turned to his parents for advice. His mother told him: “You mustfulfill your dreams while there’sstill room for you to do so. Attack them witha full head of steam. There's no opportunity like now. This is the time you can show people.” His confidence almost gone, Shagtold his mother, “I can’t do that right now. Maybe later.” Then, says Shaq, his mother said the words that he remembers changed his life: “Later doesn’t Security number and request that any documentation you are given does not i your personal information. Students need to be cautious with companies that seek to sell services and products to them. Many schools enter into marketing alliances wherethey sell student, alumni and employee data to credit card marketers. Some marketers use surveys that appear to be educa- * tional in nature as a way to collect marketing data from students. Avoid taking any surveys — this information will be placed in a database thatwill track you for years to. come. It's important to understand why you should protect the confidentiality of your student educational records. Student records — which includetest scores, progress reports, evaluations, familyinformation, Social Security numbers, medical records, parking records, the organizations to which you belonged andanyotherinformation that your alma mater collects about you — are generally confidential under the Family Educational Rights and Privacy Act (FERPA), also knownas the Buckley Amendment. Under FERPA, schools maynot disclose your student records without your written consent(if you are over18). However,there are a few cases in which schools may release your records without your consentto: ) teachers and schoolof- steamed meat buns and potstickers are very common, he said. “But Jiana’s improved on them by using whole wheat and soybean flour rather than refined flour for the skins of potstickers and meat pies. She uses only soybean oil, and arrowroot or tapioca thickeners instead of corn starch, honey instead of sugar. We make fried rice with brown rice asan alternative to whiterice.” Thanksto Jiana’s low-sodium, low-fat style of cooking that uses only lean cuts of meat and high-fiber foods, Nofrey says her husband, who was overweight, shed 28 pounds in two months.“As caterers, we used a lot of butter andcream in our cooking. After we dropped our meat-and-potatoes diet and switched to Jiana’s food, we began to substitute quantity with quality. We'd .Sstop before wegluttonized ourselves.” dayfor the author. Nathaniel Hawthornehadlost his job at acustomhouse and went home to break the newstohis wife, Sophia. Rather than the reac- Mackay’s Moral: You aren't finished when youare defeated; you are finished when you quit. —_- abouta student’s performance and mayhavelegitimate educational interest in looking at the student's information (standardized test But customerslike Nofrey say they are getting a good deal because of the variety and quality of ingredients used. “Jiana was worriedinitially tion he expected, she was joy- Harvey Mackayis author scores, for instance); becauseas a youngbusiness, result of a very discouraging always cometo everybody.” ous. “Now youcan write your book,”she told him. Unconvinced, Hawthorne asked her, “And whatshall we live on while I am writing it?” ia opened a drawer, whichcontained a substantial of the New York Times best seller “Pushing the Envelope.” He can be reached through his Website: www. mackay.com; or Mackay Envelope Corp., 2100 Elm St., Minneapolis, MN 55414. Vegas up on a mini stage andbelt out a tuneor two,along withfellow dealers Michael Jackson, Aretha Franklin andother impersonators. It may seem strange, viewing magnificent flowersin the Bellagio Conservatory in the middle of the night, or dropping off dry cleaning an hour before dawn.But, hey... this is Vegas, baby. Continued from C10 several all-night bowling alleys in town. And what would a Vegas night be without Elvis? Inside the Imperial Palace, the King is dealing cards at a blackjack table, black sideburns andall. Between hands,he'll jump ficials who are concerned ANNUAL % YIELD* 4.64% 5.35% 5.83% 7.70% 8.16% 8.62% 4.75% 5.50% 6.00% 8.00% 8.50% 7 year 2 YEAR 3 YEAR 5 vear 7 YEAR 10 vear RATE 9.00% D other schools to which you are applying; » comply witha judicial orderor lawfully issued subpoena; D in the case of health and safety emergencies. In addition, schools may release someof your student information for directories. This information includes name, address,telephone number, major and so forth — but they must provide you the chanceto opt out. Inquire with the university administration office about opting out. - D Eric Gertler is the authorof “Prying Eyes.” ® Minimum investment amount $5,000 Interest compounded daily can be paid monthly, quarterly, semiannually, annually or at maturity ¢ Terms from 12 months es 10 years * The Annual Perentags Yields (APYS) above applyonly to rexidents ofUtah andare available through September from $4.95. our brand name,”he said. i Future plans Getting financing to start her business was a until Jiana got a few pointers on how to develop a business plan from UVSC’s Small Business Development Center and the Women’s Business in Salt Lake City. That helped: them to get a $30,000 start-up. loan from Zions Bank. “They gaveus an outline on —_—hhow to develop a good busi- «) Tess lanaison how d to set up the business with —_Jiana as majority owner, and an advantage when trying to! get food delivery contracts ‘ Marketing solutions with the federal government »’ because they tend to give pref Scott Ward of Action Intererence to minority business national of Utah Inc., a smallowners,” Browning said. 4 to medium-size business coach, Browning says he is also <= suggests using signage with planning to wholesale frozen ‘ catchy Phrases to grab the eye. handmadepotstickers, meat ‘\ “The signs should say ‘Now pies, steamed meat buns and Open. Authentic Chinese Food’ eggrolls to healthfood stores or some brand namethat and other places. “Our dream is matchestheir line of healthy to eventually become a ca Chinese food. The sign should —_Stouffer’s.” also carry her restaurant's But Wardsaysthe restau- ~ phorfe number,” Wardsaid. rant would need to first be- + “They should also put some comepopular enough to show. balloons on their store front be- that there's a demand for the * cause it drawspeople's atten_food.“Jiana needs to establish: tion, especially since there are whather product line would © so manysigns onState Street be,list what she would packthat people tend to be oblivious age andin what quantities, and to them.” clearly define what her asl Wardalso suggested the wouldlooklike,” he said.“ name of the restaurant be would also need to show a changed. “The problem with the product is selling for in the name Nutrition Plus is other competitive markets, and thatit doesn’t soundlike a how her product compares in Chinese restaurant. It sounds price andtaste. She also needs like a health food store,” he to show howshe'll get people said, “Choose the nameof a to buy it. Is she doing any town in northern China, or use point-of-sale merchandising to somekindoficon orhistoripersuade customers?” cal catchy phrase that would “Beforetalking to any resonate with the American wholesalerordistributor about public.” herplans, she should also conAnotherissue isthe lack of sider getting them to signa _a seating area for customers, non-disclosure agreement to Ward said. “If she hada place protect her ideas,” he said. forpeopleto be seated for their meals, that would greatly sss expand the likelihood of more | : customersfrequenting her | 118 ast Main» Lehi business,” he suggests. i 768-9514 To widenits customerbase, | Wardsaid the restaurant could | Compassion. advertise through direct mail- | Dignity, ers such as Valpak, Money Mailer or Hometown Values, Integrity. which havea circulation of between 10,000 and 20,000 homes. “Shecould also advertise through FamilyPlanners,a calendar that’s mailed to homes. Artistry. { i » concerned parties in con- OTES SIMPLE INTEREST Nonetheless, Nutrition Plus faces typical business challenges encountered by the restaurant industry. One of them includes pricing her dishes competitively in the face of rising food costs andheavy competition. “Our food costs have jumped 30 percent to 40 percent, mainly because of higher gas prices, andit’s hard to compete with the large fast food restaurants that can afford to hold down costs,” Browning said. The restaurant has raised the price ofits three-item dinner to $6.95 Some other restaurants were different businesses. And offering. se rang ame al since people tend to keep their more important than quantity,” all year long, that's nection with financial aid; -INvesTMENT TERM Business challenges Attached to each page of the _ 2008. The APYs assume interestis paid onlyat maturity. ‘This announcementis neither an offer to sell nor 3 au of an offee to buy Notes. bes mite A, MD, MN, N’ is madeonlyby Prospectusto. residents of CA, Cl 9, CT. DE, FL Pca apeientoe PA, UT. Residents of ifstates other than Utah should refer to the to their state for APYs available to them, which are lower. The > es are being said by re Corp. and the proceeds will be used for general corporate purposes The Notes represent obliga: Attention Small Businesses! You’re invited to a FREE Seminar! Small Budget Marketing For Big Budget Impact Learn howto: © Compete on a small marketing budget ¢ Find and keep customers ¢ Makeyourbusiness more competitive ° Identify and tap into consumertrends ¢ Market and grow your business How can you compete ona small marketing budget? Get the answersin this must-attend seminar! 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