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Show | DailySHerald PAGE 10 SUNDAY, AUGUST 21, 2005 BUSINESS EDITOR | Grace Leong « 344-2910 - gleong@heraldextra.com WEEK AHEAD nars and conferences to orfax it to 344-2985. Deadline for submission is the Wednesdayof the THURSDAY gleong@heraldextra.com weekbefore publication TUESDAY » Makau Corp. of Provo will hold training seminars featuring speaker andcorporate trainer Lee Miller. The seminars onnegotiating and cus tomerservice are based on research from best selling guide “A Woman's Guide to Success- ful Negotiating, How to Convince, Collaborate and Create Your Wayto .” Miller, a graduateof Harvard Law Schooland former head of humanresources at TV Guide and USA Networks, is managing director of NegotiationPlus.com, where he consults onstrategies in negotiating, sales, at (801) 370-4144 by Aug. 2: » The Utah Valley Home Builders Association will host a class on OSHA standards, “The Big Four Safety Hazards of the Home Bulld- ing Industry.” The classwill be taught by George Middleton of the National Association of Home Builders. Location: UVSC, Geneva Building. Cost: $240 includes lunch. Time: 9 a.m.-5 p.m. RSVPs and payment needed by MonTregaskis at 225-8893. » The Riverwoods Surgery Center will hold a ribbon cutting at 320 W. Riverpark Drive in Provo Time: 11 a.m, For more information, please call Kim Sandat 830-5823. day. To RSVP, call Dedra customerservice and compensation. Location: 1311 N.Research Way, BuildingK, Suite K11 » The Provo-Orem Chamber.of Commerce's Women's division will Orem. For more informa: Orem City Mayor Jerry at (801) 362-9077. Washburn. Location: McGrath's Fish House ‘at 860 W. 1250 South in Orem. Cost: $10 for members, $15 for nonmembers. For more information, please tion,call Robert Shawgo ) Barnes Banking Co. will hold a grand opening ofits first Utah County branch at 1220 S. State St. in Orem. The Davis County-based bank also will present a donation to the Alpine School District's STARS Sum: mer Reading program hold a monthly lun: cheon featuring speaker contact Becky McCallum at 851-2555 or info@thechamber.org. After program, which pro: vides learning opportuni: » The Small Business Development Center will hold its Four Hour Business Plan seminar. Moving your ideas to ties to children whose parents work before paperis a mustto get a loan, entice an inves- hours. Time: 11 a.m. with others in your company. Session.1, called and Westmore Elementary School's Before and orafter regular school » The Utah Board of Tourism Development, a 13-member tourism board, will meet to discussthe state’s scooperative advertising campaign. Location EmbassySuites Hotel. located at 110 W. 300 South, Ballroom B in Salt LakeCity. Time 8:30 a.m.-12:30 p.m WEDNESDAY » Zions Women's Financial Group and Healthy Wealthy Wow/GrapevineRadio.com will host an appreciation luncheon for the 40 winners, in- cluding nine women from Alpine and Highland, of the Zions Wow Award for women professionals and humanitarians. The winners include six Alpine women, Pam Elder, Jeri Walton, Nam Miner, Sherri Walkenhorst, Aimy Kersey, Lynette Rasmus- sen; andthree Highland women, Claudia Fosson, Kristi Reeves and Sheri Whittaker. Location: Riverside Country Club, on theStreet WASHINGTON — With the vacation season in full swing and the second-quarter earnings season almost over, Wall Street did its best to do nothing last week. The Dow Jones industrial average ended the “Aligning and Organizing Ideas,” will help focus the plan,” will help you draft your plan. For more information, please call 863-8230. » The Utah Small Business Innovation Research Networking Group, a program that provides R&D funding to small businesses developing high-tech innovations, will hold a meeting at Utah Valley State College. Location: 500 W. 1200 South in Orem. Time: 4 p.m.6 p.m. Please RSVP at 581-6348. FRIDAY ) Maxfield Mercantile will hold a ribboncutting at 850 W. 200 South in Lindon. Time: Noon. For more information, please call Tom Maxfield at 796-1221 week, so the stock market probably will be boring.If anything does happen, however, vacation weeks can be volatile, because so few traderswill be there to balance supply and demand. Mixed yields ite index fell 21 points, to 2135.56. The Standard & Poorslipped 11 points, to 1219.71. Oil prices fell governmentreports showed that inflation had moved higher in wy. primarily because o soaring energy prices. Reports showed that many businesses All but about two doz- en of the S&P 500 companies have reported a with 70 percent delivering beta results than analysts were expecting, The Hamptons will still be hopping next Provo company-tapsinto ‘advertainment’ trend Grace Leong DAILY HERALD lect the right resources and people. Session 2, “Mapping and Capturing WASHINGTON — Treasury yields were mixed last weekafter about 2.3 percent but, at $65.35 a barrel, arestill so close to recordlevels that stocks cannot gain traction. Ad attraction on the’ core objectives of your business and se- week off 41 points at 10,559.23. The Nasdaq Stock Market ci JEREMY HARMON/Daily Herald Patrons of Fat Cats in Provo walk pasta flatscreen TV installed by Adiant Entertainment Network. The purposeofthe screenis to alert customersoftheir position in the waitinglist at the bowlingalley. tor or share yourvision NATIONAL BRIEFING Lazy, hazy days SMALL BUSINESS 2701 N. University Ave, Provo. Time: 12:30 p.m. with lunch starting at 1 p.m. Cost: $15. To make reservations, call Sharyn submit calendarinfor: mation for Utah busi nesses,events, semi: a Editor's note: Please ou may havealready seen tl at such restaurants as Maglel Grill and Oyster Bar in Provo the Jordan Commons center. Aimed at making the mindnumbingwait for a table at restaurants more bearable, guest entertainment systems, or flatscreen TVsplaced at the entrance or other strategic parts of the restaurant, flash news, advertisements and sports scores to entertain customers. The idea isn’t new. Such waiting manage- commercials,” he said. “Our system recognizes what needs to be played,in what or- der, anddoes it on real-timebasis.” Adiant’s queue management system workersto key in guest party sizes and d by target key customers by advertising in an environment whereit’s most ‘likely to grab their attention. Small wonderthat Adiant Entertainment Network of Provois hoping tocapitalize on whatit sees as a growingtrendin “advertainment,” or using advertising to retain customers during long waits at businesses by keeping them entertained, and informed about their position in the line. an interactive touch screen for restaurant names and generate an estimated wait time, as well as a cellular paging system that automatically alerts guests when the table is available. Instead of news, Adiant will offer customers commercials and advertisements from jewelers, movie theaters, retailers, auto companies,trivia and sports scores. And businesses including restaurants that carry engineers, Internet entrepreneurs hopping ° Pp the party raging at the Google- plex the other night, but thereal ee weunfolding insideoS; conference room at le neebeeen ; 's where tl internet entrepreneurs Rinna try to manipulate Google's search results for a competitive edge weretrying to make fe most of a rare match a face-to-face wahthe come a metaphor for the behindthe-scenes twists and turns that can cause Websites to rise and fall in Google's search results. Forthe millions of Web sites without a well-known domain name,those rankings can mean ie difference between success or failure because Google’s search eon drives so much of the Internet's traffic. “Being on the first page of 's resultsis like gold,” said | | | Industry: Provider of queue management systems and media advertising to restaurants and other businesses Location: 227 N. University Ave. in Provo Work force: Five workers Start up costs: $30,000-$40,000 Joe Skousen, another co-founder. But Adiant isn’t the only company to tap into that technology in Utah. Atleast one other company, Informera Corp., a collaborative venture between two Brigham Young University students,also has its own guest Adiant’s queue management system will get someair time in each 30-minuteloop,said ‘Google dance’ k p MichaelLiedtke THE ASSOCIATED PRESS ‘ Free-flowing beer, live music, karaoke and arcade games kept Owners: Joseph Skousen and Kelly Cramer Founded: January 2005 constantly, and is open to possible glitches, consists of a 42-inch plasma TV screen and increasit Network LLC | wecreated a loop-based advertising system that will in time play 30 differentclips of of-homeadvertising businesses to “fish wherethe fish are,” or Adiant Entertainment | managetheir waiting lists, in exchange for rights to market our advertisers to their customers,” said Kelly Cramer, Adiant’s chief financial officer and.co-founder. “Instead of having a medium that downloads advertising content from the Internet ment systems — which combine advertising with entertainment — are a form ofout- Web site consultant Gor Liametz,one of the roughly 2,000 uests at this year’s party, held earlier this month at Google’s col-_| See ADIANT, C7 Maintaining yyour credit score an absolute must Qr:srs<ss credit scoreis as impor- © tant as one credit report. How do youcheck your score and how do you improveit? — PH; New York, N.Y. A: According to recent surveys, about one-third of all Americans haveever obtained their credit scores, and only half of all Ameri- cans understand credit scores or that these scores measure your credit risk. The bottom line is that ee and understanding your cr pastesis essential. Lane auto insurers, employers,landlords and evenutility companies rely on credit scores to determine whether to lend you money,calculate the in- terest rate you will incur, and offer a Eric Gertler . Protect Your Privacy compares you and other consum- ers with similar profiles with regard to your credit performance. Most consumers fall into one of company’s top engineers. Google's code-talking experts, orful corporate campus. The Web site administrators, you services. Your credit score can be ob- five categories: above 800; 750 to 799; 700 to 749; 650 to 699; and 600 despite putting on a show of known as webmasters, and their tained at www.fico.com. The score to 649. The median scoreis 720, being helpful, weren't about to reveal their “secret sauce” — of the previous two months. “Wegive businesses, restaurants our queue managementsoftwareto help them consultants paid particularly close andabout 25 percent ef Americans Cutts, the company’s main liaison Isaac and Company (FICO) and developed by the company Fair, fall into 750-to-799 category. with the webmaster derives a number that ranges be- algorithm that includes 22 pieces of But that didn’t possote energy from the “Google Dance” — an annual summer party that’s be- attention to Google engineer in Gerived trom seminal ee Google’stightlyeuaeced formula for ranking Web and this party’sstar attraction. See GOOGLE, C7 tween 300 and 850. This number, your FICO score,represents a snapshot of your credit history. It The model is actually a ener data. The model awards points for See PRIVACY, C7 |