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Show Page 48—THE HERALD. Provo, Utah, Thursday, December 10, 1981 Clean. Sweep! 2 out of3 smokers choose MERITlowtar/goodtaste combination overleading higher tarbrands. Landmark smoker study producessolid new evidence that MERITdelivers a wererevealed,2 out of 3 chose the MERIT combination of lowtar and goodtaste. winning combination of good taste and lowtar when MERIT Switch Clicks. sees withhigher tar —_* In the secondpart ofthis extensive newstudy, former higher tar smokers report In New Tests. In impartial newtests where brandidentity was concealed, the overwhelming majority of smokers reported they didn’t give up taste in switching, and that MERITis the best-tasting lowtar they've evertried. Yearafter year, in study MERITClear Choice MERIT| MERITis an easy switch, that MERITtaste equal to—or after study, MERIT remains better than—leading higher unbeaten. The proven taste tar brands. Moreover, whentar levels alternativeto higher tar smoking—is MERIT. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health * =IMERIT 2 ss © Philip Morris Inc. 1981 Reg: 8 mg “ta nicotine—100 10 mg “tar!” ( tn Ara Kings & 100% |