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Show o retailer goes into a competitor's store and notes his retail prices on 1,500 items (there are 20,000 to 40,000 items in a supermarket today). He compares the prices to his own and finds 800 on which both stores are priced the same; 350 on which he is lower; and 350 on which the other store is lower. He then makes a list from the 350 items on which he is lower and publishes it in his advertising claiming to be lower on all items. A 1 MKfl V 1 conventional supermarkets incur certain costs of doing business. No one store can have the lowest price on every item in the store. All iMP mKHlISIl VQD l?DKI KI0,DlKmLV, MQKIEg'ff WaiLBJIG I |