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Show We admit it Advertising has a tremendous impact on prices. But you may be surprised by what kind of impact. In addition to being informative, educational and sometimes entertaining, advertising can actually lower prices. It works like this: Advertising spurs competition which holds down prices. And since advertising also creates a mass market for products, it can bring down the cost of producing each product, a savings that can be passed on to consumers. Moreover, competition created by advertising provides an incentive for manufacturers to produce new and better products. AfoS?liWjlSlH(6j Which means advertising can not only reduce prices, mother wono mi freedom of choice. American Association of Advertising Agencies but it can also help you avoid lemons. 4 |