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Show BuU Siness The Salt Lake Tribune SUNDAY, December 31, 1995 DEANN EVANS Page F-3 TRENDS Compiled by Cherrill Crosby SPELL CHECK If your MBAandhigh-tech accoutrements aren't bringing you the success you want, author Barrie Dolnick has a suggestion: Try casting a spell. Dolnick has written Simple Spells for Success, a book that explains spells and howto use them in hopesof ‘creating abundanceand prosperity” in yourlife. For those who might scoff at the idea, Dolnick notes we all sometimes dabble in the stuff of spells even though we don't realize it — by wearing lucky socks ora “powersuit” to a meeting or job interview. — The Associated Press o DRINKING YOUR VEGETABLES “Papa was a veggie. Mama was a fruit.” With that advertising slogan, a Michigan company is trying to sell health-conscious Americans onits new vegetable and fruit drink, Vruit.American Soy Products Inc. is hoping Vruit will usher in the next big trend in American beverages: good-for-you drinks. That category is being studied aggressively by the big beverage companies as well, says Tom Pirko, president of the industry consulting firm Bevmark Inc. in New York. “The potential for beverages that are authentically goodfor youis almost unlimited,” hesays. — The Associated Press 0 RISING ALCOHOLISM Alcohol consumption in Eastern Europe has shot up to dangerously high levels since the former Soviet-bloc countries opened up their economies to free-market forces. Sudden political change, combined with deregulation of the wine and spirit trades, has driven people to drink, according to international health experts. Researchers recently attending a World Health Organization conference in Paris on alcoholismin Europe called for tighter controls on the sale of alcoholin the region following a huge surge in demand for alcoholic beverages during the past fewyears. They said that with the fall of communism, the ravages of alcoholism now are shaving years off life expectancy and causing majorsocial problems across the region. — Journal of Commerce Oo GROWINGNEST EGG Saving money maybeeasier than you think — just look at what you're spending and find expenses you can cut That's the advice from the Beardstown Ladies Investment Club. The 15 Illinois women who pool their investments have written their second financial how-to book, Growing Your Nest Egg. Theysuggest people put moneyin the bank before they start paying their monthlybills, even if the deposit is just 1% of the paycheck amount. If that’s impossible because expenses are too high, they suggest tricks like brownbagging it at work, and drinking from the office water cooler rather than buying soda — TheAssociated Press QO HOLIDAY CHEER Swirling snow. A crackling fire. Time to pop a fewcold ones. Beeris joining champagneas a standby of holiday imbibers, and winter has becomea crucial selling season for many brewers. An ayalancheof newseasonal brandsandthe growth of microbrewerieshaveputsizzle into cold-weathersales of what has traditionally been a hot-weather drink in this country. “The fourth quarter is BySteven Oberbeck THESALT LAKETRIBUNE Economists often joke among themselvesthat if they wereall lined up end-to-end, theystill could not reach a conclusion. Fortunately, that witticism about the value of economie forecasting does not apply to those practitioners of the dismalscience who offered up their opinions on how Utah’s economywill fare in 1996. Their conclusion: most Utahns will continue to prosper, although growth maybea bit slower than in 1995. Utah's economy will “slow from the 90 mph pace of the past few years to around 60 mph,” says Jeff Thred- gold, chief economist for KeyCorp., the parent company 95 a Boon for Stocks And Bonds @ See ECONOMY, PageF-6 30-year Trea: 4,000 ByPatricia Lamiell 3,000 © ED PRESS: NEWYORK — Somewhereout there are investors who managed to lose money 2,000 in the United States stock and bond markets this past year. But they were not stepping forwardforinterviews. “It's been just a fantastic year for most people,” said Sung WonSohn, chief economist at Norwest Corp. in Minneapolis. ‘It really is a case ofa rising tide floating all ships. Blue-chip stocks logged some of the best gains. The Dow Jonesindustrial average rose 33.45 percent over the year. Since World War II, only 1954, 1958 and April May June WEEKLYDOLLAR RATES 1975beat that increas The Dowaverage skated past 4,000 on March10, then past 5,000 on Nov. 21 Broad-market indexesalso soared. The NewYork Stock Exchange's market value index rose 31.3 percent, the Standard & Poor's 500 composite rose 34.1 percent; the Nasdaq composite gained 39.9 percent, the American Stock Exchange's marketvalue index was up 26.4 percent, the Russell 2000 rose 26.2 percent. Thegains promptedthe inevitable calls for acorrection, which the marketlargely ignored. Theblue chip average dipped 3 percent during the summerbefore plowing to higher ground in thefall. It suffered a 101.52-point, 1.96 percent retreat Dec. 18 overuncertainty about balanced- budget negotiations, but manyinvestors viewedthat as a potential buying opportunity. April May In early December, David Shulman, market strategist at Salomon Brothers June July Aug. Sept. Oct Nov. Dev @ See INVESTORS, Page F-2 Inventor Says His Sled Will Win Uphill Market Battle By Tom Quinn SPECIALTO THE TRIBUNE OGDEN — Mark Richards is optimistic his company. Wilderness Engineering. will start earning a profit this winter. Since 1993, the Ogden resident has beenfighting an uphill battle to manufacture and market his idea for a new snow sled pulledbya skier for hauling cargo or people, especially children ‘The worst thing about existing sleds ‘0! 45-year-old Richards. “They all wanted fo go downhill, so users were limited to going straight up or keepingtothe flat lands.” Withan innovative type of runner and harness system he designed, Richards started in Utah in 1994 — thelatest year madeit so any adjustments can be done wearing gloves. Butthe odds in Utah of his success are U.S. Small Business Administration in Utah, says it takes about three years for says he has solved those problems, and against him. For 10,498 businesses that ByJudy Fahys THE SALT LAKE TRIBUNE It's bound to be tough to forget it is Utah's 100th birthdaythis year Marketeers have emblazoned official centennial logos on just about every thing, from T-shirts and ties tugged on in the morning, to skillets for frying eggs, to cartons of milk poured over Fruit Loops. They offer Delicate Arch hologram wristwatches and sunglasses to slip on as you headout the door. logo. detailing for the truck you drive to work, andlogosfor the air freshener to Subway, followed by 7-Eleven, Burger King, McDonald's, Dunkin’ Donuts. keepthe vehicle smelling good You can nibble on centennial choco: Dairy Queen, Snap-On Inc. hardware. late truffles, shoot skeet with a centen. Mail Boxes Etc., Baskin-Robbins and KFC. Entrepreneur says it considered factors including years of business. number of franchises, start-upcosts, fi- nial shotgun or lock up valuables in a centennial safe Hundredth-birthday reminders come in hundreds of forms, says Kay Lipman. the parent whose Marketing Committee certified official products for the Utah Statehood centennial Commission company’s financial strength. — The Associated Press oO We wanted something for everv- one,” Lipman says. “We wanted Utah businesses to make money at the same WINNERS AND LOSERS The American Automobile Association has handed out its Red Light and time the centennial makes money So far, Green Light awards for the laudable and dubious achievements in motoring Lipman’s committee has granted 85 licenses, which allow licens- eestocall their products “theofficial during 1995. Among those receiving Utah Centennial -----" and and print upon thoseproducts the statehoodcentennial automotive industry, which blamed malfunctioning Japanese seat belts in American vehicles on American motorists whoeat while they drive. The green emblemor the Delicate Arch logo. In light winners included police in 25 — TheAssociated Press Josie Valdez. spokeswoman for the ® See SLED INVENTOR, F-5 With Royalties, License Fees 1 on the magazine's list is gally pass stopped school buses. figures are available — 8,740 businesses failed Utah Cashes In on Centennial achs. Entrepreneur magazine says food counties around the nation who took part in a crackdownon drivers who ille- nda sign overthe tame U.S. inf hn businesses are the top 10 franchises for Japan’s government appear again in 1996. Yields year. business is through Americans’ stom- lights: Residential and commercial building activity sawits fifth straight year of double-digit job growth in 1995 with about 6,000 new jobs for people interested in poundingnails, pouring concrete and framing walls. for an increase of 12% That increase was more than manyeconomists orig: nally projected at the beginning of last year. Langston does not expect to be see that same level of growth to TREASURYBONDS The Dow Jones industrial average pierced t 000 and 5.000 barriers. Even with a mid-December pullbac best-known yardstick finishedabout 30 percent higher for the It seems that the wayto a successful red Lang. ‘However, wagesarestarting to rise. which wndedt from a bout of spring weakness t THE STOCK MARKET Oo availability and ston says I buck in 1995 after a troubled 1994. a sign The dollar reb Dow Jones Industrials Close Out the Year Up 33 Percent TH boom year, it will still be economically robust may make Utah less attractive for employers NICE YEAR ON WALLSTREET U.S, stock and bond markets ra DELICIOUS OPPORTUNITIES nancing Page F-4 of Key Bank of Utah That means plenty of newjobs, rising wages, high homevalues and personal-income growth thatwill again exceed the national average, Thredgold says, Lecia Parks Langston, chief economist for Utah Job Service, says job growth in the state was two to three timesgreater than the national average during much of 1995. It should continue to far outpace the nation in 1996 But she projects the number will growat 4.7% in 1996. down from 1995's 5.5% In raw numbers, that translates into 43,000 newjobsin the coming 12 months, compared to 47,400 jobs created in 1995. “Although we don't expect 1996 to makeits mark as a man, president and chief executive of Redhook Ale BreweryofSeattle. That brewery’s Winterhook Winter Ale is one of dozens of winter and Christmas beers appearing for the first time in manymarkets. — The Wall Street Journal No. HARVEY MACKAY Utah’s Economyin 96: Robust, Not Roaring our biggest quarter,” says Paul Ship- 1996. PAGEF-1 Rick Egyn/The Salt LakeTribune Marva and Bob Sadler hold the Baron's Woolen Mills centennial blanket return, companies pay application and licensing fees, plus royalties The commissionwili use the proceeds to pay for birthday-year projects and parties throughout the state, such as ga las, heritage programs andhistoric res torations. So the commission has collected $72,570 in license and appli cation fees and $102,708 inroyalties. These product revenues constitute just a small portion of the sum needed to put on the celebration. Most centen- | | | | nial funding comes from two other sources: donations and license-plate sales. | The Centennial Commission had raised $5 million in donations from | businesses as of May 31. Most of that goes directly to make over This is the Place State Park at Emigration Canyon. About $73,400 has been used on Cen tennial Commission projects, such as the $25,000 donated by HealthTrust | | | Inc. fortelevision production The commission rewards the dona- | tions with recognitioncertificates. pref. erential seating at official events and other public-relations benefits. Centennial license plates also have been a big moneymaker for the commis: sion License plate sales have brought $2.7 million to the statewide commission and some$684,516 to the 29 county Centen nial committees. Each license platesold puts $20.50 toward the celebration with $4.10 going tothelocal committees and the remainder to the Statehood | | Centennial Commission People think therearealot of tax dollars appropriated says Stephen Studdert, Centennial Commission chairman. “Do you know how money is appropriated? Zero much @ See CENTENNIAL, PageF-3 | |