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Show TheSalt Lake Tribune NATION Sunday, December31,1995 ¥CAL CONFETTI Campaigns Use Mail, Phones to Pound HomeTheir Message By Paul Tolme THE ASSOCIATED PF CONCORD, N.H. — De: ter: Please read on, please send money and, by the way hope youdon’t mindall the mail With the 1996 presidential primaries and caucuses around thecorner, it’s campaign-mail season in New Hampshire, Iowa and otherkey political states. WILL SHE OR WON'T SHE? Ask New Jersey Gov. Christie Whitman “the question and sometimesshe will smile andgi her stock answer. Other times she will frown or roll her eyes. On rare occasion, shewill grow impa tient and ask for another ques tion. The question,” goes some thing like this: Do you think you have a chanceto be on the Repub lican national ticket in 1996? Or more specifically: Registered Republicans, independents and activists — fron gun owners to envimnmentalists — will be inundated with iail trom GOPcandidates as New Hamp- hire Feb. 20 leadoff primary nears Many of theletters end upin the trash. oul that's a risk the campaigns take to build arly support and raise money Neil Wallace, (en mail from§ 72 Manchester, has got- Majority Leader Bob Dole, Texas Sen. Phil Gramm, Indiana Sen. Dick Lugar, former Tennessee Gov. Lamar Alexander and conservative commentator Pat Buchanan. Some campaigns have followed up with additional letters and telephonecalls Wallacereads theletters and isn’t bothered bythe calls, but said heisn’t influenced much. Anybodywho calls me who wants meto vote for him for president, I tell him Yes,’ Wallace said Allen Clobridge of Strategic Message Design Group in Washington has specialized in campaign mailings for 24 years Through the years, campaigns have adopted strategies from businesses that solicit customers by mail or phone. Some of the most sophisticated fundraising mail that is likely to beseenis going on upthere,” he said of New Hampshire Theextra workis intended to avoid making theright pitch to the wrong audience “That simple principle has been takento formation — and phone numbers — from companies specializing in data gathering No Washington Week It’s a process similar to that used by credit socard companiesor other businesses that licit by mail. There will be no Washington Week today. Congress spent last week in de-facto recess, casting no roll-call votes. In campaignparlance, the keyis to geta ‘cleanlist “That means these people are all still its extreme. We spend as muchtimefiguring out who to mail to and whatto tell them as we do creating the piece,” Clobridge said. “You don’t want to talk about agricultural issues in NewYork City.” Even obtaining addresses is an art Campaignsbuylists from state motorvehicle departments. That gives them names and addresses, which are matched with voter-registration lists collected from town andcity halls. Armed with a name, address and party affiliation, campaigns get more detailedin- alive, are all still Republicans or indepen- dents, arestill at the same addresses, said Pat Griffin of Alexander's campaign. Campaigns then categorize people, identifying those who might contribute money orsponsor a coffee chat, those who might need prodding, those whogivetheslightest indication of support. Good prospects get the royal treatment — videos or audio tapes, books, faxes. Dole’s campaign has sent up to 30,000 audio tapes, while Lugar, Alexander and others have sent videotapes. If Bob Dole wins the nomination and says Christie, I need you on the tick et,” what will you say? Whitman, a moderate, does not say “Yes” and she does not say No.” Instead shesa of the realmof pos not warrant a response It's not going to happen, Whitmansaid. “I won't be on the ticket for a number of reasons, not the least of which is I want to stay here and like it here. I haven't spent anytime thinking about it. Those around Whitman, howev er, do think aboutit. They know her namehas beenpenciledin on those vice presidential shortlists for more than a year now. Dole and Whitman danced aroundthe question when she endorsed him earlier this month. Whitman later suggested that re- tired Gen. Colin Powell would be a good choicefor Dole’s running mate But others think differently. I am one of those people who thoughtfromthe very beginning that it would never happen,” said Hazel Gluck, a Trenton lobbyist, Whitman friend and coleader of her 1993 campaign. “I thought the right wing of the party would preclude it from happening. But I’ve changed my mind It's possible she could be asked metal-ring binder from a ragged rowof books. “This is my Bible.” the Clinton campaign lieu- tenant said. “These are mysecrets.” With a wrysmile, the highestranking official at President Clin- ton’s re-election headquarters let a visitor peek at the title: ReaganBush 84, Review and Analysis. Lewis pleaded guiltyto a bit of hyperbole. The book is an important, but not vital, campaign reference — consisting mostly of paign staff. But Lewis had madeherpoint former President Reagan's reelection success is an ea nodel for the fledgling Clinton-Gorereelection campaign. I never said those guys were dumb,” a chuckling Lewis said of the Reagan revolutionaries. perhaps. But not dumb. Just eight months ago Clinton was near rock bottom, forced to argue that he mattered — president is relevant,’ “The he mut tered. Since then, his poll num bers swelledto respectablelevels campaign cash rolled in. GOP contenders gave ground and the president himself began to brim with confidence — promoting peace abroad and shaping the budget debateat home. So Clinton is on course. And owe of his many road mapsis in Lewis binder. I use the Reagan campaign for a lot of mypointers,” said the deputy campaign manager What they did well was make it clear what Ronald Reagan did and why hedid it. That's where we have to do better THE FLAT-TAX SOCIETY Flat, flatter, flattest Those are that Republica didates are proposing for the na tion Former California Gov Jerry Brownwas ridiculed by other can didates when he proposeda“flat tax’ during the 1992 Democratic primaries. But this year, Republicans have latched ontothe old concept and are makingit their own. Under a flat tax, all households wouldbe taxed at the samefixed rate be yond a minimum income BUY 1 STAFFORD’ EXECUTIVE COTTON PINPOINT OXFORDSHIRT FOR 29.50 & GET A 2ND FOR BUY1 MISSES' CABIN CREEK BUTTON-FRONTSKIRT FOR $24 & GET A 2ND FOR 1¢ BUY 1 MISSES’ ORPETITE TRILOBAL NYLON ACTIVEWEAR SET FOR39.99 & GET A 2ND FOR 1¢ BUY ANY USA OLYMPIC BRAND T-SHIRT AT REGULAR PRICE & GET USA OLYMPIC BRAND SHORTS FOR BUY 1 CHRISTIE & JILL SHORT-SLEEVED POLYESTER SHELL FOR 14.99 & GET A 2ND FOR 1° BUY1 STRETCH SATIN UNDERWIRE BRA FOR $14 & GET A 2ND FOR 1¢ BUY 1 PAIR OF WIDE-BAND HI-CUT BRIEFS FOR $5 & GET A 2ND PAIR FOR 1¢ BUY1 PAIR OF DELICATES® SATIN FLUTTER BIKINI PANTIES FOR $4 & GET A 2ND PAIR FOR Misses’ sizes; basic colors. long-ago published internal memosfromthe Republican cam Misguided, 1¢ Women's sizes, 1 for $14; 2ndfor 1¢ SEE RON RUN,SEE BILL COPY Ann Lewis reached across her cluttered desk and plucked a white, BUY1 MISSES’ OR PETITE HUNT CLUB’ POCKET TEE OR V-NECK TEE FOR $12 & GET A 2ND FOR level BUY 1 YOUNG MEN'S CITY STREETS® SOLID COLOR T-SHIRT FOR 9,99 & GET A 2ND FOR BUY 1 MEN'S HUNT CLUB BASIC PIQUE KNIT SHIRT FOR $22 & GET A 2ND FOR BUY 1 MEN'S TOWNCRAFT SOLID-COLOR SHORT-SLEEVED KNIT SPORTSHIRTFOR13.99 & GET A 2ND FOR 1¢ BUY 1 BOYS’ OR GIRLS’ NOVELTY TEE AT REGULARPRICE & GET A 2ND FOR 1° BUY1 PAIR OF SUEDED MICROFIBER OPAQUE PANTIHOSE FOR $5 & GET A 2ND PAIR FOR 1° BUY 1 PAIR OFBIG GIRLS’ NEW MOVES' KNIT LEGGINGS FOR 6.99 & GET A 2ND PAIR FOR 1¢ BUY1 PAIR OF LADIES’ CUFFED CASUAL SOCKS FOR$3 & GET A 2ND PAIR FOR 1¢ BUY 1 PAIR OFLITTLE GIRLS’ NEW MOVES" KNIT LEGGINGS FOR 5.99 & GET A 2NDPAIR FOR 1¢ BUY1 PAIR OF CABIN CREEK’ LEATHER FLATS FOR$29 & GET A 2ND PAIR FOR 1¢ BUY1 PAIR OF INFANTS’ CARTER'S” PAJAMAS FOR$10 & GET A 2ND FOR 1¢ BUY 1 PAIR OF9-2-5 ORNAMENTED PUMPS FOR$29 & GET A 2ND PAIR FOR 1¢ BUY 1 JCPENNEY TOWEL? BATHSIZE, FOR $8 & GET A 2ND FOR 1° BUY 1 GOLD HUGS& KISSES 7" BRACELET AT THE SALE PRICE OF 99.99 & GET MATCHING $60 RING OR 59.99 EARRINGS FOR 1¢ BUY 1 JCPENNEY BATH MAT OR CONTOUR MAT AT REGULAR PRICE & GET A LID COVER FOR 1° BUY 1 GOLD 18" ROPE CHAIN AT THE SALE PRICE OF 99.99 & GET A 79.99 7" GOLD ROPE BRACELET FOR 1¢ 1¢ BUY A SELECTED PAIR OF GOLD HOOP EARRINGS AT THE SALE PRICE OF 79.99 & GET A PAIR OF39.99 GOLD BUTTON EARRINGS FOR 1° BUY 1 SMOOTH TOUCH' FLAT OR FITTED SHEET AT REGULARPRICE & GET A 2ND FOR BUY1 NOVA PILLOW AT REGULARPRICE & GET A 2ND FOR 1¢ There wouldbeno or few deduc tions. Steve Forbes, the wealthy pub lishing executive, even has made the flat tax his campaigncenter piece You canliterally fill it out on a postcard,” Forbes says. “It will improvethequality of lif Not to be outdone, other cand dates have come forward with their own versions. Someform of a flat tax might even make it int: the GOP's 1996 platform ppearing in this ad are offeringprices only. Sales may or may not have been made at regularprices. st be of equal or lesservalue thanoriginal purchase. 1¢ event applies to selecteditems only and is Sunday and Monday, December31 and January 1 only Now” prices represent savings onregular prices le” always excludes SpecialBuys, itemssold every dayin : ary by market. Anye ipl f two or more and Value Right items which s ‘old at our best price every day. Useof Olympic-related rk id terminology is authorizedby the USOCpursuantto Title 36 U.S. Code Section 380. Ear JCPRe ney © 1996, JCPenney Company, Inc DOING, s JRiant- |