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Show , R 18, 1964 ‘Utah County, Utah Sunday Herald Our Lowest Price Ever On Sears 501* Carpet--All-Nylon Pile. Regular 6.99 Sq. Yd. 66 NO MONEY DOWN * HIGH-RANKING OFFICIAL TALKS IN PROVO. Mrs. Esther Peterson, native of Provo and con- Ask your salesman how you may take up to 5 years to pay on Sears Modernizing Credit Plan sidered the highest-ranking woman official in the Johnson Administration a: s Assistant Secretary of Labor, addresses jan audience of women in Provo Sq. Yard Saturday. WomenTold to Develop For wear, this carpet is tops. That’s because it’s made of continuous filament nylon—the strongest carpet fiber known to man. The dis- tinctive scroll pattern lends itself to any style of interior. In 12 and ‘Skills By Top Official 16-ft. widths. By WINIFRED N. JONES There are new elements and “It’s a great time |to be al/new strengths in the place woman,” Mrs. Esther Peterson, women hold in our country, she assistant secretary of labor and said. There is an increasing acassistant to President} Johnson ceptance of the merit factors on. consumer affairs; told a in careers both in business and group of graduate students, stu- professionalfields and less condent officers and faqulties of cern for the color or sex of the the BYU Colleges of. Family person: involved. Living, Nursing and| Physical Stresses Need Education, Saturday at a breakThe speaker also stressed fast meeting. need for gaining and retaining A native of Provo, Mrs. Pet- skills by women. ‘‘The benches erson is considered the highest in employmentoffices are filled ranking woman offic lal in the with unemployable women without skills,” she reported. “While at the same time, there is a real need for workers with all kinds of skills.” She urged the guests as teachthe campus . ~ |ers and counselors and prospecphasized there is tive teachers and leaders to mate of opinion urge every young womanto go awarenessof the role’ of women to school and to stay in school in today’s world.” |; until she has acquired a skill. Holding the family unit together is of utmost importance, said Mrs. Peterson, ‘‘and we need to put props under it with education, skills and a homemaker program.” Quality Matters She said that studies have ‘\shown that it is the “quality,, not the quantity of the relationships that matters between By BILL HAWKESWORTH a mother and child, and that a United Press International woman with a career. may have SALT LAKE CITY (UPI) — a better relationship with her “We've hit them where it family than the mother who hurts,” said the:top woman in narrowly limits: her world.” the Johnson Administration Fri- The sending of a child to a good day in reply to an attack from nursery is not rejection, but the Advertising Federation of| opportunity for the child, she said. America. In answer to questions, Mrs, | Mrs. Esther Heterson, the president’s special] assistant for| Peterson said the new consummade thel/er program is based on four consumer affairs, comment in ‘the| wake of a| factors: Safety, choice, infor- CARPET REMNANTS 2c CHECK YOUR ROOMSIZE. MANY NOT HUNDREDS OF COLORS LISTED. PATTERNS AND FABRICS — To Criticism 12x18 Beige and Green .......... 98.50 71.99 Thick yarns in 44,00 sign make this rug particularly 99 118.00 -147.00 | f 15x16 Rose Nylon|...........+- Gow 132.50 ” 275.00 15x9 Ivory Wool Bark Texture . SIZES AND PRICES ; ea : x 10. 88 $17.98, 16x68-in, door mirror ..).+++++ 14.88 Regular 26.95 we ' : 18 Five Early American milk glass chimney lights. Brass finished pole has Salem maple finished wood spindles. 3-way switch on pole 18.88 Three amber color glass drop lights with glass diffusers. Polished brass finished pole has 3-way switch. Pole .18.88 OTHERS TO CHOOSE FROM $19.98, 20x60-in. door mirror ...---.- 15.88 ences and Mrs. Peterson’s ap-|him, there must be a constant $9-98, 18x26-in. wall: mirror ..|.....+ examination of new products proach to her assignment.” conAccording to newspaper’ ar-|and that “the American ticle (in The New| York Times) |sumer must not be: a, guinea the memorandum |went to more|pig.” Needs Outlined than 800 members of -the fed- $16.50, 24x36-in. wall mirror ... Door Mirrors «It also included a front-page],program is designed to encourchoice editorial from a September is-| age competition so that a . sue of a trade magazine (Print-| of products is always available home perfectly in distortion-free plate glass mir- $28.50, 30x48-in. wall mirror ........ 19.88 have $36.50, 30x60-in- wall mirror ........ 28.88 polished edges; wall mirrors. beveled edges. $42.98, 36x60-ih. wall mirror .......- 34.88 rors. Door mirrors have come to my defense have) ing, honest credit &nd interest| 13.88 $22.50, 30x40-in. wall mirror ....+- =e 17.88 Reflect the beauty of your Mrs. Peter-)«packaging is today’s salesers’ Ink) described she explained. “And we son as “the most pernicious)man,” feel the salesman should be f people who|honest. We need textile label- 7.88 $15.50, 24x30-in wall mirror ..... Pisce! 11.88 Wall and She said that the consumer © Expert Workmanship Fabrics . ® Decorating Consultation © Free Measuring and Estimating CALL 373-8700 For An Appointment made me more positive of MY|rate information and other in-| irs. Peterson,| formation available to the con-| position,” said formerly of Provo. sumer.” Save on Elegant White try have written and are in|for the woman consumer, who French Provincial Pieces There should also be a place of people from spends billions of dollars each favor of our efforts: Mrs. Peterson, who is also|year, to be heard when she assistant Secretary of Labor,|feels she has a complaint. YOUR CHOICE In concluding her talk, Mrs. said that she has| received word that a number of subscriptions| Peterson urged the group “to to the trade magazine have|meet the needs of the new She. described! the new con-|the speaker. A| framed comsumer effort as ja ‘“‘tremendous|mendation was presented to program with the full support Mrs. Peterson by the group by Desk — Bed and Nite Stand — Canopy Bed — of the constmer. It has awak- DOUBLE DRESSER GAS A big goal of her efforts is With Mirror WATER. tion centers on| a local basis where the cons mer can get immediate help for a problem. TRIPLE DRESSER HEATERS | CRAGHEAD PLUMBING—HEATING | 56 North West DIAL FR 31003 42"| Seldom de you find such beautiful provincial tab ture at this low price. So many pieces to choose from... all superbly crafted with carved legs, curving tops and delicate cast hardware. Lovely antiqued white finish. Rolled glass mirrors. Come im now, buy a roomful. © Fi values of the old. actions. _She said much of the criti- The appearance of Mrs. Petcism against her efforts are erson was arranged by Dean based “on politids and the elec- Virginia Cutler of the College of Family Living, who introduced to establish consumer informa- ~ with Magnificent Gold Color Accents been cancelléd because of its|world, while preserving the ened them to the fact that they do have power.)’ 4 Fine Values in Pole Lamps extends to 8 ft. 9 in. | mirror ..j..ee0 $15.98, 16x56-in, door vertising group which urgedits|be heard. She noted that while the members to ‘‘speak out strongly against the tenor of these (Mrs. American consumer has many operating for Peterson’s) consumer confer-|safety factors 24 iyAmerican — ——ni,Early : 11x22 Beige Wool Tweed ........|-235.00 169,95 12x10.7 Brown WoolFrieze .......189.00. Sears Price “homespun” de- 12x12 Fiber Rug Tweed ...... .-4.-54.00 40,95 12x17-6 Beige Nylon ........ ..|.332.00 174,25 memorandum issued by the ad-|mation and an opportunity to eration. 71.99 11.6x20.9 Beige Nylon Frieze ../..291.00 187.95 12x12.2 Shell Brown Wool .....1..198.50 132.50 ; All Wool ...... oe .144.00 93.00 15x9.4 Beige $9.95 12x11.4 Beige and Ivory Nylon ....144.75 | : . 152.95 209.50 | ....... Nylon Beige 12x14 Spice 99,95 12x15 Two Tone Green Nylon ...,.167.75 Makes R Reversible Oval 9x12-ft. Fiber Rugs 12x18 Beige Wool = Nylon .. ves 98-50 12x7 Gray Floral ..|...,...-..+4--124.00 LBJ’‘s Aid iz Decorator Colors: Parchment beige @ Light Sage green Spice beige @ Shell brown @ Fern green Slate blue @ Federal gold i i 79" 4 |