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Show The Salt Lake TribuneNATION/WORLD Benetton Ads Condemn Death Penalty Designerto use photos of death-rowinmates wanted to foster debate on capital “Of course, that may happen,” Fashion giant Benet ton is joining Italy's offensive against the death penalty with its latest advertising campaign piercing portraits of American death-row inmates. Theposters, whichwill hit bill. boards worldwide in late Janu ary, feature death-rowinmatesin prison uniformsstaring into the camera over the “Sentenced to Death.” words Toscani is now promoting his they also are intended to raise awareness on social issues. In announcing its death-row campaign, Benetton credited it self with “tearing down the wall ofinternational indifference. a reason for kids to get their homework done before the weekend. Colosseum is to be lit up for 48 hours every time a death sen. Since the late 1980s, when Toscani took over the fashion gimadeheadlines with ads addressing such topics as AIDS andracism — sometimes at thecost of accusations that it provokes or sym pathizes simplyto promotesales. AIDS groups in France campaign in the United States, where the numberof executions last year was the highest it has been since 1954. Toscani said he but says abroad. Over the coming year, Rome's ant’s advertising, Benetton has in the Face.” consumer Italians,longtime opponents of Oliviero Toscani, a photogra pher known for socially provocative Benetton ads that seemingly ited prisons across the United States over two years to create the series, called “Looking Death increase the death penalty, increasingly are crusading against its use tence is commuted anywhere in the world or a countryabolishes the death penalty havelittle to do with fashion,vis to Saturday's English-language Italy Daily quoted him as saying. “But as a result of the campaign, we may gain new customers. If ad. vertising made everyone happy it would be an act of hypocrisy The prisoner’s name, date of birth, crime and expected method ofexecutionfollows meant awareness of the label 2000 Finally, punishment, even at the cost of losing American customers. THE ASSOCIATED PRESS ROME Sunday, January Benetton concedes the ads are sued over Benetton ads that showed the words “HIV positive” on buttocks and other bodyparts, calling them “commercial exploi. tation of suffering.” Death-row inmate Leroy Orange is featured in a worldwide ad campaign designed to show the reality of capital punishment. Also in the 1990s, the Roman Catholic Church protested a campaign that featured models dressed as a priest and a nun kissing, and some human-rights groups condemned ads that showed what was supposed to be the bloodied clothing of a Bosnian warvictim. FIVE®@POINTS January Clearance Sale Jan 13-14-15 & 17th Advanced Technical Consulting Allstate Insurance Angles Salon Aqua Engineering, Inc. B.C. 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