Show The Salt Lake Tribune Thursday April Insurance Money Works I (TTr ’if Srf ffWWIj in many ways and not your insurance premium? The money is put to work Investing in America and Americans Modern- feiUiliJ UHiti)-- U-- pay off if someone dies or the The dollars policy matures go to strengthen America in PROTECTION -- FIRE The New Beneficial Life - Building include “ "FIRE PROTECTION BY”” MOUNTAIN STATES" 1 - bonds to build Industry and create jobs and help raise the standard of living and to help Utahns buy a home just to BENEFICIAL The lobby of the new Benefi-dal Life Insurance Co building at5X isthf $? 65 1957 Building ji’CT Lobby pil" am J What happens when you pay -- I S tt "ivy latest thing both In beauty and electronic conveniences Travertine marble is used to give (be touch of beauty to the building’s lobby This particular marble also is used as the wainscoting throughout the hallways on all eight floors The exterior street facing material is especially Imported - lives installation protect records valuable and property "vi and reduces 'fire insurance Our drastically premium "Why don’t YOU investigate?" -- j MOUNTAIN STATES Automatic Sprinkler Co tM 1070 I 4th Wt Gilltt lot tab ‘ City "u" Uloli tmon - granite EVERYTHING lor the OFFICE and SCHOOL We especially recommend tliese The dollars also help keep a family together and happy after the breadwinner is gone Benefits go to living policyowners through endowments dividends and policy loans and to provide a retirement filled with the things you've always wanted to do Steel most of it made in the mills of Utah is the main structural force in the new Beneficial Life Insurance Co building The amount of steel required just in the framing and reinforcing of the building exceeded skilled beatable combination” SUPPLY CO win-doWS"- -- Lake City 1 tons Men MARBLE CHAIRS some building front which is an especially designed curtain UTAH-IDAH- O SCHOOL wall It Is a Combination of n d J'pd1cetain“' enamel EM spandrels providing an exterior 135 So the Salt Stale St uninterrupted by heavy tiptoed their way along girders supporting columns and rode up the crane hook on a girder to build the heavy ' skeleton of the building The craftsmen so worked the steel and joined it that the ex-terior of this handsome buildCongratulations to our friends at BENEFICIAL LIFE ing is uninterrupted by heavy columns on supporting another splendid achievement in its long history of All of the joints in the buildcontributing to the development of the west ing are welded with the newest consemi of flexible type rigid BENEFICIAL LIFE INSURANCE COMPANY can be nections And a series of channeled justly proud of its record of growth and financial steel sections form the floors strength of Salt Lake City's newest of flee- - building— — And with the use of steel and the astuteness of the architects any ‘‘cell’’ in the floor may be entered by drilling and wiring can be hooked onto a trunk line And steel is used for the hand- Steel Skeleton Supports Building 605 nationally famous lines LEOPOLD DESKS and B L in their craft System Provides Comfort”” A comfortable woiker is a more efficient woiker American industry has learned And Beneficial Life one of the country's most progressive companies has provided all the comforts that modern elec- is temperature controlled and tronics can provide in an office filtered through an electrostatic filter system This system building In the new building at 57 W removes dust particles through South Temple the contractors the simple medium of charging Mark W Garff Ryberg and the particles with energy and Garff saw that the best air then collecting them via the conditioning and heating sys- magnetic system Also the air pressure within tems that money could buy were the building is slightly higher Installed The whole building is com- than the pressure outside This pletely air conditioned The cool- is to insure the keeping out of ing system is equivalent to the any outside air which might cooling power which would be creep in with its load of dust produced by melting 180 tons or pollen of ice every 24 hours Each individual room temperature may be set at any desired level thus each office can be comfortable according to! their own needs Ail air entering the building - Edward L Burton & Co Established 1899 1 -- - — 60 South Main Salt Lake City Utah Dial EL Municipal and Corporate Bonds Investment Stocks j ' Our wrxrit complimnti to BENEFICIAL LIFE INSURANCE CO M thair nw building which thaw In boutdul matrioli th o? xtont thir growth and Congratulations to 7Jon’s Securities Corporation and the Beneficial Life Insurance Company on their new office building prograu I IES MESS PRINTING ENGRAVING 1139 Richard Pbon EMpir Straa 4 054 ASHTON EVANS & BRAZIER ARCHITECTS 24 South West Temple M Salt Lake City Utah - |