Show 'V The Salt Lake Tribune Thursday April Life insurance In force reached an high during 1956 records of Beneficial Life Insurance Co shows ' Total in force insurance was $336708163 as 1956 came to a close— r Benefits paid by the company during last year totaled $4325-04Of this amount $1121791 was paid to-- beneficiaries and all-tim- e 3 - paid to living cash for business opportunities “ 4hwi-"Hv-in- g Office Equipment and Supplies offer you noW ideas in functional office planning "TIME-ENGINEERE- all our friends GEORGE J CANNON — - directs Beneficial Firm Chief Lauds New Building J and design ' at the Beneficial Life Insurance W South Temple 57 IM Beneficial is the fulfilling of needs for the ' Important) beneficiaries of those deceased most However policyowners life Insurance functions t policyholders Nearly two out of every three all the dollars of benefits paid went td living policyowners “Thd’iteesrttr’whtch Skycrpc benefits” were applied included ready Cash through policy loan provisions rethements Shaw-Walic-er funds funds for education and Was $3200252 CONGRATULATIONS and BEST WISHES to ) 1957 ’56 For High-I- n All-Tim- e i j —4000 ferns of Buslas$ fqupmonf— ' Co Salt Lake City : 33828 4i SALT LAKE DESK EXCHANGE 23 West First South Salt Lako City 623 South Stoto CBPhono 014 IM 87 SAIT LAKI CITY UTAH Cannon executive George vice president of Beneficial Life Insuranca Co la sued - a state ment on the occasion of the dedbuildication of the new be to firm the occupied by ing "The acquisition of our new home office building addition bespeaks our 52 years of steady solid growth The life today has "Changed cbnsiderabfyfrom life In 1905 when the company first opened its doors "At that time the new was Just setting out on an adventure which was aimed at establishing a strong financial institution in the state of Utah for the benefit of the people "From the beginning the new company held a promise for future Now after more than a half century Beneficial Life looks forward to the next 50 years as holding out more promise than ever before "Sometime ago It became obvious that as the benefits show the family of policy owners Increased by the thousands each year It became necessary to provide the facilities to keep pace with the demandso£the business The new structure provides conditions and facilities for the latest and the most efficient procedures in conducting the business "From Us start with two home office employes and five agents Beneficial Life has extended its operations Into the 10 Western States and has expanded Its organization to nearly 200 employes and officers and 300 field representatives Including 26 supervising general agents "During the early years life Insurance was bought primarily for providing funds to meet expenses of one’s last illness and burial Today very sensibly life Insurance is employed to provide funds for numerable purposes including business requirements higher education family support and retirement need - “For the contributions of agents employes and policyholders toward the success of Beneficial Life we are deeply - Y i com-pan- Printing-Imaginati- on y Printing t an art thatrequires originality as well as skill sue-"cessf- ' the Mountain ' The Deseret News Press West’s first printers use their artistic imagination to make your printing attractive — " eyecatching and effective"" And besides artisanship it also requires a wide variety of equipment to transform ideas into the finished job The News Press is the West’s largest and best equipped plant geared to produce every type of printing s or offset job whether it be letter-pres- and in simple black and white or in process color Make your printing sell your business Let the craftsmen at the Deseret News Press advise you from the beginning appreciative” (Sgd) George J Cannon Executive Vice President ms Press Net First Year On Dec 31 1905 just seven months after starting business Beneficial Idle closed Its first calendar year showing a net profit from operations Because of this Beneficial Life Utah’s oldest ‘ and largest insurance company was called "The most Ttmiiiiiifm — PLANT SALES OFFICE 1605 South Industrial Road Industrial Contor t I f i si i i i i 1 I 31 Richards Stroot "PIONEER i I i t I 1 i it HERITAGE 'GEARED TO i t ! i 1 1 MODERN-DA- 'Ml' I I ’ PROGRESS Y I in"? j A |