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Show By JTOCO Wmterisiimg Service Margueritt Mickelsai If you think prices are too high these days if you look back fondly beer-- try steak and the good old days1 of the an experiment. Next time youre in your local library, ask for a file of newspaper and magazines of 40 years ago, and take a look at some of the ads. Yes, there they are all the good old low prices. But there on that may shock you. Look at the prices of those See how they range from $5,000 to $0,000 even $7,000 and to the 50-ce- five-ce- nt odd-lookin- 3, (Set THE GOOD OLD DAYS? WHAT DYA MEAN i NOVEMBER THE JOURNAL 1C nt auto-.mobile- g s. more in some cases! Theres one price thats come down. Cars used to cost many time more than they do now, in those days when th average mans income was far less than it is now. And they wer not nearly o good as todays cars. Automobile prices went down steeply, hitting their low points in the depression years, of course, after a long period of phenomenal expansion. But even today, considering your income, theyre a lot cheaper than they were in those good old days. Fact is, the car itself today costs less than you think. Taxes, Federal, state and local account for about 29 of what you pay for that 1952 model. Theres another point to note in those old days, too. That was a tough world for the man who could get together the price of an automobile. Even if he could afford it, he had to go and bring it home himself, or have it precariously shipped and get it running himself, man who had without help from anybody but the local livery-stabl- e the horse. dubiously started selling these new competitors of If anything went wrong, he could try to fix it himself, ordering custom-buil- t new parts from a distant manufacturer, or rely on the local blacksmith. The livery stable man was a good hand with a feed bag, but somewhat less helpful with a balky carburetor. Why have times changed so much? Economists explain the price-dro- p very simply. Its a matter of mass production, for one thing the American methods of the assembly line, which turn out jewel-perfeproducts as That special winterizing attention your car needs to protect it from cold weather can't be done but a few too early hours delay may be too late. ct fast as rabbits. But equally important, or more important, is efficient distribution nation-wid- e scale, through new car dealers. Its a far cry from the livery stable man to your neighborly new car dealer today. Hes the important man at your end of the miraculous economic chain of events that has reduced prices so startingly in a half century. Today, the man whq sells you that new car maintains a staff of skilled service men, trained by the men who built your car in the first place, to keep it in shape. Manufacturers operate training schools for these mechanics; so that they know the cars they sell better than the old timer knew the horses he stabled and rented out to the young bucks with Sunday afternoon ideas. of the mass methods that have put American Thats a families on wheels but its a just as important as the price drop. It may be small comfort to moderns who wince at the price of steak, but its worth remembering, next time you stop to look at the 1952 models through the windows of your new car dealer showroom. One price, at least, is lower than it was 40 years ago. on a by-produ- ct by-prod- Drive in today and have us: Let the Reflex and Journal l WANT-AD-S Drain and clean the radiator and supply anti-freez- e. Drain the crankcase, flush it, and refill with motor oil in the proper winter grade. Work For You j0 Lubricate your car thoroughly. Replace worn tires with new Atlas "Gripsafe" Tires to provide you maximum safety for driving on slippery highways. Check your battery to be sure it can stand the added strain of cold weather driving. OYMiruj Inspect the fan belt and replace if necessary. Check the hose connections and replace if necessary. mm Cjnnouncements . . . With Distinction! When you have your car winterized-bWedding invitations announcements y your Utoco dealer, you get not only top products but the personal- and printed ized attention of conscientious, experienced men. "Service is fine, at the Utoco sign!" by us have an indefinable air of grace and beauty. ms mum Inland Printing Co. Phone 10 Kaysville I GS70 QJ0Q3DB UTOCO 42nd Year of Progress UTAH OIL REFINING C O M PANT 19.51 |