Show kv b J 0 — — b ILor 0 1 loc ' 'Adv' - Larson Ford Showroom Reports '67 Big iBuick spent more built nearly that '77'7 Extends Full 96-a cars in 1 l - - - — called ii) 44' : automobile in local :::::::':' : circles and President and Gen- :xyA 7! :f:iMN::El ' era! Manager of Larson Ford i:!' !:::::::!:!::!:!:!:::!::::::::::::::::::::::' 1' :' I'sses''' :Sales Inc 5500 South State has :::::x::::::i:i::::::::::::::::: -1 :::::4 been involved in the automotive i:n::wi:giiii::i-!w ' " world ever since his '?i -:':::::::::: e' er:hur: tP'"'"1"dr:i' :::::::::::::::::::::::::: years His father s::::::: :son has been in auto sales or """'" 101r 7 auto financing almost as long as 000-4- 4 -Park Larson can remember 0':':il:i4Ci:Oili:: n !and while Park was serving :::::ii:::::::: 1968 Dodge Monaco 500 hardtop Is the luxury with the United States Air i?::!:iiiii:m ii::i::::::::' gi:: line Force he flew planes for Uncle car of the :ii:i!:Sam at night — and during the '':i'abii:::i:? ::i:::':::::ii::''':: hours daylight spent every :::::::::: available moment getting ac- quainted with the Ford dealer-- I ship closest to his assigned' bace Walter Park Larson In 1360 with duty completed lo the Air Force he Joined hisilocated Inc 10th South one block North of its Binckley's father's firm as General Man- goo and Main begins its 54th year as location on a three-present eget That's when the firm was a Dodge dealer this month In 60-- 4 iquarter acre of ground It now February 1915 hey sold Dodge ' ' five and one-ha!encompasses ' number 372 and they've been new styling "This year's acres ing selling Dodges ever since ''' ' i Charger and R-- models are so: The new facilities weren't 'People want to buy R demuch in demand we have diffi-- I 0?':-'L'!!: ''''''"1 !'177-ti!penoable car that is backed by culty keeping the selection we'd plannd over night Park Ladependable service We'vr? con'like" he said son who designed the new proj-- 1 ' ' r'' tinued to grow over the years Over the years Hinckley's ect himself made special 1 tAwoi trips cause Dodge is one of the few "have of three' abowho twhavout to California Colorado and makes that has had the quality owned a to last and we've always been to other areas progressive study "This Dodge previously concerned about giving qtrtlity we have so many young peoplel the newest in dealership confriendly service" according to From the buying Dodges that the ratio struction methods 4 Robert H Hinckley Jr The need is the hundreds of ideas may change 44i gathered dursame at any age however your his excursions he selected ing 111r Hinckley is the son of the 44 personal transportation is lin- - the "best" and employed them founder and a restive newcom to you and it Is impor- portant in his own plans Hobert IL Hinckley er to the family auto business tant to us "One of our outstanding He resigned his commission as The Dodge Polars and Mona- iceolonel in the Air Force in and Dodge would co lines are expanding their tures" he said "is our service 1955 and opebed the first Hinck keep building dependable cars !market coverage for 1968 by department arrangement Each let dealership in Salt Lake City' Neither one has let me down!moving into the traditional low stall has its own entrance and e He rc:Irts "I asked my dad and our customers keep market with the Polara service attendant This elimior aid brother John how an air ing" and Polara 500 while mainain nates any franc Jam-up- s in the bottlenecks He pointed out that Dodge has forte man' was going to succeed general ling their medium priced posi- at the auto business and they undergone many changes in tion with a distinguished and reception area Each car is told me that personal attention recent years building on the upgraded Monaco and Monaco moved into its place as soon as artd service would carry the excellent engineering and add-50lit enters the shop" e' in the Mr Larson Park Larson Walter k L 17t1) ': —:? - e1 : ::: 1 ' ?:11 : ::: 1000' - or''''" 1 -- - --- I ''''' ' 4:': '::'':::::":!iiiii2 d Hinckley In 54th Year As Dodge Dealership f IBkEl w 1 i :!! i c'7 41100 V ot 1 tc South Main 2033 I - i frcl oi ts Cl ': 'a !' it1 ininMinsioll 1 e 'll le ri' n on qratIONIM"" - ‘ It Now --7- tn ta- IS Ford t47 -7n :ter4N twwff' r----'0 4 )w rp— 0 i ta s ' toht (11 TIE at v1(' I s s 1 trfruanitsspoartnad- 1119 I ::::704: ! ''s'''''-':-- ‘2:3:f '15i:: t f1:::4-z:: c ' :!e' ''&'i 4 4 cI iiad4: - ' '1 '' Three major U& cities rely more than 90 per cent of the fruits and !vegetables they receive They 'are: Salt Lake City Utah Columbia South Carolina and :k: t tp e o ) 7--- 4 a I 0 Front Suspension Exclusive t '''' ?illa p F4 ‘ ' - I) ' 1 (fv - rt tli titv- -- twa0401toloomirttal - - - r i i I 6 c t' s 1 Ford's exclusive ride for smoothest Independent suspension rear suspension—automatically adjusts spring stiffness to the load More powerful engines for top performance even with heavy camper bodies Roomiest cab of all Plus option you could want every convenience-comfo- rt ' i :' -- FlexO-M- ik'to i - f(Pha-- 168s: all-ne- w ry ofBette ato ? :' 1' e r 1' atic - F 1 7 0 Cr 1 Rost Suboonsion and lityie Look what we've got In the Even more impressive are American Trucking Assns fig- ures showing livestock ship- truck The most I show that nearly 100 eb cent of hogs and more caent of all cattle are 96 carried to major US markets truck In addition trucks 90 per cent of all calves Hsand more than 85 per cent of all and lambs to leading US ili NonE:-Z:':- ' Colorado t ' x:w Cczoto Ne364-ti- olcmigii'lt''''Im' 1'4"71 t b olt ::: ::::l I ''- ?' ' t ' ELass"- 7 V '‘:1 ' 1 4 I :f:'? :: i ::!:: Camper lJnit loads unloads from pickup rd - - 't s:1110 " :-i- '' 's ::-'''''i- :::‘11r:: :::i? I ':e:!:4'efittc? heaernn l lii 1 Me0f"1":60W-re:77- '''''''4 : :::!::: Rely on Trucks Denver 131 t ' :170 'liver elAttru'l :e inMetter Ideas' For db Most small cities are totally 'dependent on trucks for delivery of these foods 53rd Ilirihday Specials rc dh vegetables t e ForAd's N©J in TM& accuse - titumschk f Pickup hf Trucks Keep Food Stores In Supplies stoneeckedauswie rE ts show- -- 1 I1 PHONE HU 1 4t Statistics compiled by the United States Department of Agriculture show that 63 per cent of all fruits and vegetables are carried to the leading US !markets by truck II he - 6 When Walter Larson retired last April Park Larson was named President of the firm HATI To YoU viv INTERMOUNTAIN I - - A' cent" 1 TAIVRED ar VOLKSWAGEN I 96-- ft I PAYNEVES nc "Statistics show that 90 per cent to 95 per cent of our sales are to families and individuals" he declared "and our repeat customer volume has now reached a high 78 per 53 19'fL--e- Stick Shift!!! I long Small details but of extreme importance in pleasing customers he believes are the customer lounge and waiting room complete with TV set 0 AUTOMATIC 0 takes pride 0 With Today th --- 0 room — 0 VOLKSWAGEN th grow-!pric- "spectacular" size of his 1C Drive the "NEW" 1968 low-pric- ::: ap 17 I t!'!!ritS‘— The 1968 Plymouth line of Division said the new price cars celebrates Plym-- : Plymouth line is the most comouth's 40th anniversary with plete and varied ever offered by fresh Modern styling new els engine improvements and "Our dealers can offer smart-neluxury options ly designed models ranging Kessler explained that mor4 of from the most economical cornslineup were The Plymouth Buicks than 5‘i2uki an expand- - pact to t h e most luxurious - tandard-size Fury transautomatic with equipped of intermediates Barra- - standard-siz- e cars we have ever missions during the model run' ed list cont- - built for the e field" he but the fact that an air condi- - cuda sports cars and the Valiant brings 64 models to' said "In addition we have toning unit costs more than an pact completely new stlying for our automatic transmigsion account- market for 1968 cars special Robert Anderson ed for the higher dollar volume general intermediate-siz- e the models of for air conditioning Chrysler- sport manager T :: s Fresh New Models Mark 0 Plymouth's 40th Year "About one out of every three convertibles ordered is ordered air conditioning" ne' with added ' :! :: ::::: I Included in the number of air conditioned cars were 7800 convertibles also a record ' 'ii :: :: :' I Buick air conditioned 319000 cars in 1967 well over half of its and total thisl production marked a 25 per cent increase over the previous year Kessler said ::la ' r I lf !! 000 "C I Ac::!!!0Ori!:''! - '-' ::Ylear Buick 3 Noting ":H i custom vinyl with 194000 more than double the previ11967 than they did on automatic top 7 ous year Kessler said there to isn't transmissions according any market for a 'plainl l Cs Robert L Kessler general man- - Jane' car anymore -' :!i '::' '''''''''':'''' 1 ''''''''''4'1111 4!' 40 ager of Buick and vice presi- - "New car buyer' are spend: 4 :: dent of General Motors more money for comfort a :i ling Buick built f62000 cars during safety and appearance items on l t'4 !their cars than at any other s" its 1967 model run making it i time in the history of the induI 41i the fifth biggest model year on s:try" K2ssler added "and more " :' ' ' ' :' 4 :' ' : :3 ' :: irecord Kessler said "but MI people are ordering cars tailor-mad- e 1: ' :e::::i' '1!: ::::::: to individual tastes their :i: ::: many aspects it was our biggest ' ":: Oftentimes during the ye:t our ' year because we set a new rec- I ec tra more elegant than lines o will run 75 per cent! Long clean production ord in nearly every major ovaold ever in '68 model orders? tion we offer on our cars" Ft t t:T nfli 0111 I t - :FDAF:: 4 t i I " FORD DEALER TODAY "SEE YOUR LOCAL AUTHORIZED ' ) ' 'i 1 ! l- markets i" Feb 22 23 24 Only I $2045 SUPER BEE I Mit Hot onm $3076 1 I I POLARA '''4116'" ' ' ':' ' ' : — L'Ill"''" Four Doors Station Wagons White Hat Special: '67 Convert 6000 Miles $2295 Balance of 50000-Mil- e Warranty ' ' '4 ' -- 71:!: :r'":7": A 1441k ' tft--t ::::::::' :::!L'':::' 7rl:''''''7'-'' ' pD'' 4'!' 4 q: '''i'st 7- ' ''''''''''$'' - i'''' '''" q : " t "'It'' t t"4' : 's' s' amd'444sA4411'iz4A-i16Iwbor4440c---- --4 - — ' ""7-4: 1 e '' HimcNLETvis I Open 9 to 9 Washington's Birthday Lri '4 k'VA t yo' ut ::i 1 hanits on' 44 4' 'TOYOTA i'':' ''? ' ' 4 jiall rievef ' ‘':f'‘ : ' let got " 7 4'4 '''' cr :'! r - 's tc: 0oftwo t s4 4 4 i -- si z ' r ''' ' ' ' "I '"'S C b ' 4:4-!4:ILi- ‘1t SALT LAKE CITY UTAH MAIN 657 SOUTH TELEPHONE 32$-034- 9 VIIMIIMMUNMEnaMMIENIMEMINEliniellininflitiTmEtifimFmmmteglimMimmol I J I 4 A 1 P" 't ''''' b14e4i Wagstaff's House of Toyota fammmatEmmmo2 ag)01 :le1ii4ii ' Let Wagstaff House of Toyota help you make your decision You'll discover that whichever Toyota you choose there'll be no difference in the built-i- n quality style economy and roominess You appreciate the fact too that Milton Wagstaff's service and pares department is completely stocked and staffed by experts trained and skilled in service and repair Utah's Largest Dodge Dealer 400k L i' -- - ' s Get : 44 4kgsit :7:: 74::!) :: I ':' ild : rne4Settt'f t OrKrifr r f' 7!: '':: s'' ''sCs" ftnR01Vq'rkrAle''T:: ! 54 's- t ‘ t '"' t ': oe ' : 'lxt‘:ettaktwt24-i '' ' "f 'e' ' - 71:4:" ' '4 4 AAyt' a r5oir i11wal tr ezv ''''' :' 1':::'i:1::::::::' ': :': " D - A- 0 - f ''' I't Art141- ewAo ''' el '1'4 'k : 4 thr4 4 1- al )74 kwx"1 I : : :11? :I - ISP :r"7'"17: :"':::::774 : tPdt 40 ail I our ad la::Ttebtoir AM -10- :i::'::::44' ' at ' ''''''''::1'1:' Am crio ateoat dia4 boa 1 '1::'": '' iriLitedier 1‘ I 4 v '67 Plymouth Fury ill's lOth South 8 Main "Istroettc11 77")14-::71 $2688 90 tt41 (7"1":dilasitid fret 1:rtl cl:::loft are I A '47 -7- Hardtops I ' ' ' ' ( TAKE YOUR PICK 15 ' ''''':' i I - It'iadd41("1116' ‘ $2612 I ii-- II' CHARGER DART I I lerL"tettl -- k Sikd -- - 'bte 414"0644t0-41104-11- - e 14:04111- - T - N11'- 44' - t "01141irr- Or " eft 4114Png qt711011a 4 ' |