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Show II New Breed Of Business School I ii li DESERET NEWS, Friday, February Students Appear SXHT Students Torn Between Rebellious Causes And High Paying Jobs L By JACQUIN SANDERS Compared wi';h campus activists, students in the U.S.s top business crew. But schools are a straight-arrocompared with their predecessors of a decade or more ago, they are a new and disquieting breed. In some ways,, they are delightfully he says. They are courteous and will listen to their elders. Their virtues are the virtues of the past. They are willing to accept the structure of society. for instance, the Stanford, president of the graduate school of business wrote last spring to each of the chief executives on the Fortune magazine list of 500 top U.S. companies. His purpose was to elicit support for business school students in strike against the Cam- their three-da- y bodian invasion. well. Most of the replies were almost as hostile in tone. A lot of people thought s, we were no better than presisays the student-bodYet the great dent, Roger Salquist. majority of us feel like working within the system or we wouldnt be here. And most business school faculty members who do not share the ivory-towrperspective of company exhave had ample opportunity ecutives to survey the rest of the student body, and they know when they are well off. Richard J. Thain, director of placement at the University of Chicago's graduate school of business, smiles r, McPherson is not tortured by an urge to reform the basic business structuie. If I went to work for an obvious polluter, I guess I'd try to end the pollution, he says. But I'd still go to work for tire company. If there was a great socially useful company offering me $20,000 a year and one that wasnt, offering $25,000 well, I'd have to think about it a long time. One reason why disillusion is so rare in business schools is that the money is still just over the horizon. The MBA has proved to be a recession-proo- f degree. Companies still ap-- y - SAIGON (NFS) North Vietnam is undergoing some significant changes on both the homefront and the warfrorit these days ase it prepares for the uncertainties that will follow U.S. withdrawal from the Indochina War. By JACK ANDERSON - WASHINGTON The real reason congressmen are balking over President Nixons revenue-sharinplan is a nagging suspicion that it would provide a political kitty for potential rivals. The President wants to turn $11 billion back to the states and cities g The North has lost important military ground lately in South Vietnam, where Vietnomization of the w'ar has been more successful than the U.S. expected. And the unity created among the North Vietnamese people by U.S. bombing has been eroded since regular raids were halted. Signs of war weariness and corruption looser strings, another billion lutely Prevo. We gave it a try and came up with the following reply: Alexander Co. tells us the wigwam is on backorder and as soon as it comes in yours will be shipped, to you. "If there was a great socially useful company offering me $20,000 a year and one that wasn't, offering say $25,000 well, I'd have to think about it a long time' says Harvard business school student as he sits in rap session. parently believe that graduate business students are trained costcutters. Harvard's business graduates last June went to work at a median salary of $15,000. Some got as high as $30,000. And Harvard's business school which is sometimes called the West has seen more Point of capitalism change than most. A strike initiated by black students and backed by of the whites, forced an unprecedented shutdown of HBS before final exams last May. The strike centered two-thir- $5 abso- with no strings He is pushing the proposal with all his power in the backrooms. We're saying to cities and states, you determine where your needs are rather than have us shove money at you in rigid matching grants, he explained behind closed White House doors to Re- publican congressional leaders. Lets let them make the decisions, he appealed. Were saying, chimed in the Presidents new budget manager, George Shultz, that we trust people at the local level. This is precisely what the congressional opponents dont do. They simply dont trust local politicians with all those billions. dont Stated bluntly, congressmen want to vote for taxes they would have no voice in spending. Under the Presiplan, they would dents revenue-sharinbe obligated to raise the money that the are appearing. Hanoi has been working hard to develop its homefront, but it has lost an estimated half million men in 25 years of struggle and there are signs of discouragement. Many bridges and highways, for instance, are still unrepaired two years after the end of regular U.S. bombing. According to foreign visitors, defectors and hints from Hanois own press and radio, corruption is becoming a real concern. The government has publicly castigated "crooks, thieves and corrupt elements. At the leadership level, the North is also apparently still suffering from the death of Ho Chi Minh a year ago. No single strong man has emerged, and there are divisions in the collective leadership. War policy seems to be a compromise between the tactics of Party Secretary Le Duan (who favors stirring up urban revolt in the South) and theoretician Truong Chinh (who advocates increasing rural guerrilla activity). On the warfront, U.S. and South Vietnamese forces have broken the enemys dominance in the Delta, and the North Vietnamese and Viet Cong have been badly hurt. Still, the North Vietnamese leaders appear as confident of ultimate victory as ever. They are continuing to prepare for long fighting, and they are basing their strategy on the belief that South Vietnams military forces, which have been inept in the past, will crumble once U.S. forces have been withdrawn. if anything, in fact, the government has been increasmg the belligerence of its language and is calling for a redoubling of effort to win the war. Right now, Hanoi seems to be staking everything on its belief that South Vietnams leaders will succumb to corruption or incompetence when U.S. troops have gone. Thus, the North will make withdrawal as difficult as possible without causing the U.S. to actually stop pulling out. Militarily, Hanoi has several choices. action like could mount another all-othe successful Tet offensive of 1968, hoping to demoralize the American public and speed up withdrawal. But the Tet offensive cost dearly in manpower, and many of Hanois current forces seem to be young and undertrained. Such a move might also slow the U.S. timetable for It withdrawal. Hanoi could also step up general fight local politicians would spend. This would enable potential rivals to pour federal funds into projects of their own choosing, taking credit for the projects without any blame at tax time. As who every congressman knows, those trouble have getting reraise taxes elected, but those who pass out the govgravy are popular with the 'e ' I began teaching here 20 years ago, says Prof. Thomas C. Raymond, everyone believed fully in the capitalist system then, as we started from there. Now a lot of students question it and some downright distrust it. When ing in the northern areas, possibly even taking over a major center like Hue for a' short time and simultaneously launching major attacks in Cambodia. But such MUSICAL WHIRL Music For The Tops Of Mountains . 1 tray; ! back and forth to work each day from Bountiful and I notice a railroad crossing on Bock Street that always seems to be flashing even when lliore is no approaching train, (t seems to me there ought to be a reason to have a light flashing or the light shouldn't be flashing.-L.- S., Bountiful. Were not really sure what your question is, but we assume you want to know why the lights are flashing, right? The Dept, of Highways informs us the lights will flash automatically when a train comes within a certain distance to the ' highway whether it is moving or send-ing still for loading and unloading. The automatic nature of the signals works, .. fine except for the confusing situation .it creates when trains are not actually moving and officials arent sure what to- do about it. At the present time, although we admit it must be terribly annoying, It is illegal to not stop when the lights are flashing. However, the Highway Dept, is taking up the problem with law enforce- ment agencies and perhaps something will be worked out to help the motorist. . ' All In The Cards I need some help straightening out my credit card with Husky Oil Co. 1 got the By HAROLD LUNDSTROM card in August and shortly after that I Deseret News Music Critic charged some gasoline on it. When my bill came I nolieed there were too for Gunther Schuller gained ground one for a person whose name the cause of contemporary receipts, was similar o mine. I wrote them a let- And if he and ter when I sent my payment in. but (he South Vietnam, And ifhe and guerrilla warfare next month when iny bill came I discov- Cambodia and Laos with an economy of the Utah Symphorred they were still billing me for litis force, and also to infiltrate South Vietny Orchestra perother person. So I wrote again, but nothnam with Fgal Cadres. The cadres form as well again ing happened. Now I received a notice " are former guerrillas who move into the tonight in the secthat my credit has been suspended be- cities, get jobs and quietly work to stir ond performance cause I didnt pay the bill I never made.v up antigovernment sentiment. And they of the University If you can help me I would greatly apmay attempt to score some victories in of Utahs 12th anit J.M., Tooele. preciate next fall's elections. nual Festival of Your problem is just another indiejj--.--tiAccording to this theory, the North Contemporary Muwill step up its harassments against the sic in Kingsbury of the price we have to pay for liv-Cambodian regime in order to maintain Hall, even more ing in a credit card world. Tilings hapits bases and inflict psychological damwill be pen, accounts get confused, delayed. Acground age without taking control of the country. gained. (Logically, in a repeat performtually, Husky began working on your The way it is now, one Westerner ance they both should perform even problem before we contacted them. We understand now it is all cleared up, both says, the Communists can enjoy the better.) you and the person whose name was so party without the bother of being the cusof some the with paid Perhaps host. nearly like yours have been issued new tomers of the small audience, Mr. Schulcredit cards hopefully you won't get But this policy, like all policies in the ler et al made a little headway up the confused with each other again. war, depends on many assumptions: that thorny Hill of Acceptance with their perthe U.S. will pull out, that the South Vietformances of Ives Chamber Sels No. 6, namese will prove inept and that the No. 1. and The Aid For Confusion and Webern's Pond, North Vietname people will not tire of Chamber Symphony, Opus 21. I'm confused about whether I have to the struggle. ' But there was no doubt that everyone report prizes or other incentives given If any one of these assumptions of impressive steps upward took a I when a account" couple opened savings away Hanoi to will have find new proves false, with the performances of Schullers own on my income tax. Do you know? R.B. -and then, of course, Washingtactics and Halt Lake City. Shapes and Designs, ton and Saigon will be forced to do the intriguing Messiaens Et exspecto gripping same. Many have been confused on just this mortuorum. and as a result, the IRS has, question, Messiaens Et expecto is the wind issued a special release to clarify til and percussion work that the composer question. We quote from the release.. intended for vast spaces; churches, caidentical to what is found on page 59 of 1 thedrals, even performances in the open Tax 191 Your Federal Income air and on mountain heights. which says, The fair market Edition, And that was exactly the impression value of automobdes, boats, or other that Mr. Shullers exciting interpretation property received by making long-terdeposits or by opening accounts in save . gave. I dont know where Sheldon Hyde ings institutions is interest and must be recruited all the extra players, but they reported as income in the year received. were there in rich abundance and played as one man artistically. ders where the harshest penalty was So balanced was the ensemble playing merely an order to stop an ad. that the percussion and wind harmonies or The process often took months clothed the beautifJ chorale elegantly. I don't know years of litigation. Meantime, the ad in The rhythmic drive and intensity to the Many thanks, Often aid people tire what question was still being carried. but did, hearing you climax was breathtaking. the FTC would finally win a case only to delivered my hearing aid pronto. Every- This is, indeed, a stirring and imporfind that the advertiser had long ago is ok. D.A., Manti. tant contemporary landmark in the music tiling abandoned the ad as absolete. of our time. To break the cycle, the FTC has To his own work, Shapes and asked Congress for authority to get court SchulGunther the which of use a Designs, under quesinjunctions ler brought a superb range of color and tionable ad would be stopped immediateYou recently printed an item con sensibility interpretation as to the ly. The proposal has wide support. The corning Golden Spike Medals. We would ' one manner born, might say. FTC also has proposed that when an adlike to add that the Brigham City Muse- - ' This is the only item of the program vertiser is'judged guilty of deception, he urn Gallery has the official medal which would have to take out new ads and that calls for a full orchestra really sells for $2.50. We also have another type full admit that his old ones were false. plus piano. Of course, the piano medal, a set of three two gold and one . The FTC also has taken some action part is not in any sense a concertante silver in a case which sells for $23. to curb alleged abuses in advertising one, yet, with the percussion, the piano They may also be purchased individualaimed at children. The issue was raised part did stand out. ly. We also have mens pocket watches last summer when Robert Choate, a From the first delicate note to the last with this same medal. In silver it costs $50, or $65 for gold. Railroad buffs are (and one of the few) fortissimo chord, Washington civil engineer and amateur nutritionist, testified before a Senate subparticularly interested in these items. Shapes and Design sparkled We have appreciated your column for its committee that children were beguiled cohesiveness, with inventive orchestra' interest and help. Thanks. with false nutritional claims for breaktion, with enticing projection. would I have long wondered what it fast cereals. Note: We're sorry the number of coil (Editor' Aiieen Adams Cowan, an associate of sound like to hear two soloists in a douand the.volume of mail make it impossible to answer every question. NaPlease, no medical or leeal questions. catold ble the concerto each improvise his own Ralph Nader, subsequently Don't send stamps or essed envelopes as answers can only be qiuen in this column. Only questional Association of Broadcasters that denza. For a few measures near the end tions Of seneral interest will be answered and teleof of ads this review broadcasters realization the toy Shapes and Design phone cans can be accepted only on the at ihe hours prescribad. Give your name, should be by a panel of lawyers, not seemed to befome an actuality when it address and telpbene number not tor publication was very man for himself. but to Help Do ll Man help you.) could also be costly by operations prompting retaliation from the U.S. and South Vietnamese fire power that now covers most of the country. Most observers believe Hanoi lias chosen a third alternative. It is to wage d : y. ' resur-rectione- , Madison Avenue Pitchmen Face Government Crackdown By WILLIAM B. MEAD The romance between the regulators and the regulated has been an open secret in Washington for years. The relationship is nowhere more lurid than inside the encrusted Interstate Commerce Commission, whose officials have been carrying on with the railroaders and truckers they are supposed to regulate. Tiie latest scandal has developed the ICCs important Atlanta regional ofnee, and officials arc assiduously trying to hush up the whole affair. We got wind that Ray Atherton, the veteran regional director, has accepted a co$7,000 loan arranged for him and his under truckers the of signed by one Jurisdiction. The tenderness toward truckers Is so prevailing within the ICC that Atherton, apparently, saw nothing wrong with the arrangement. His Washington superiors, nervous about such an obvious financial tie with a trucker, suggested confidentially to Atherton on Dec. 17 that he leave the ICC. But the regional director indignantly refused. Instead, he demanded a full hearing which could produce unpleasant publicity and upset the cozy atmosphere . inside the ICC. ! cessors. Distrust is too strong a word for the prevailing view of the system at the youngest of the nation's major graduate schools of business, MIT's Alfred P. Sloan School of Management. Banks and a lot of the financial institutions I have been thinking of working for are light years behind what is stuhappening here, says second-yea- r dent Greg Dieguez. It will really be hard to change the old ways of doing things, but at least I will come out feeling that changes are possible. Lights Annoy Motorists . g ernment voters. on black grievances and, in most cases, the school is trying to rectify them. It is also turning out a future executive who will probably be a good deal more socially conscious than his prede- Hanoi Finds Difficulty In Building Up The Homefront Congressmen Don't Trust Tax Sharing some On Oct. 5, I sent S1.G0 to Alexander InSales Co., New York City, for a dian wigwam and war outfit for my grandsons birthday. But I have never received anything or heard from them. I have sent letters to them but no answer. Could you please see if you could get some Lind of answer for me? J.H., Tve been working since I was 13, I'll be a liberal when I can afford it. window-breaker- with Wigwam Is Coming well-clippe- d The response was, to put it mildly, unfavorable. You can go straight to the devil, wrote the president of one And major manufacturing concern. that goes for all of your associates as I Forget Warpath The Chicago business school is an island of respectability In a sea of protest. With its spacious, lawns and its stone, turreted buildings, it sits just off the main quadrangle of the campus, and in the others scruffy fatigue 'jackets, headbands and " shoulder-lengt- h hair pass it by. . The business students wear clean chinos and windbreakers over fiiess dress shirts. The women are in dresses. Black students do not run to Afros. Mostly, everybody is looking forward to making a lot of money. y Bor 1257 Salt Lake City, Utah 84110 serenely as he reflects upon the joys of dealing with business students. At f You may write to Newsweek Feature Service student-bod- A 19 12, 1971 WASHINGTON (UPI) enue appears to be in for Madison Av- a government hardcrackdown. The basic complaint advertisers is dont new that always ly tell it like it is. What is new, officials contend, is the volume and sophistication of today's advertising. Batten, Barton, Dursiine & Osborn, the big New York advertising agency, reported recently that the average American male is exposed to 285 ads a day 35 television commercials, 38 radio spots, 15 magazine ads, 185 newspaper ads and 12 billboards. Was BBD&O bragging? It was not. It was contesting an even higher years-ag- o estimate by a food industry executive. aside, critics in and out of government contend that advertisers are taking unfair advantage of children, using product complexity as a means to obscure rather than inform, and deceptively linking products with popular concerns such as pollution and nutrition. Leading a drive for tighter regulation of the $20 billion advertising industry is the Federal Trade Commission (FTC). Long rated a toothless tiger, the FTC is Volume flashing a few fangs under a mandate from President Nixon and the leadership of its new chairman, Miles W. Kirkpatrick. Like private consumer advocates, FTC officials are convinced that a reform of advertising would prompt corresponding reform of other consumer abuses. Advertising sets the tone for every- thing, says Robert Pitofsky, director of the FTC's Bureau of Consumer Protection. If you have false advertising it filters down to the way the wholesalers operate, the way the stores operate. Kirkpatrick, Pitofskys boss, said in a recent speech that much advertising rebels me as insulting to good judgment and taste." The amount of shoddy advertising must be a significant factor in the average consumers concept of American business, Kirkpatrick said. . . . Sensible people, I believe, are entitled to be somewhat skeptical of the business organizations which are responsible for the tasteless and uninformative ads that are often today. The FTC has long had authority to deal with false and misleading advertising. Until recently, however, the agency conficgd itself to cease and desist or- stock-in-tra- d . Bouquet Line - P.S. 4 - . -- with ' , |