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Show 2G Tuesday, October 1, 3968 Top Executives Run Organization BUILDING CONSTRUCTION WORK c. VilS I hMI Ilf id-- l. i MWM Cl WIUII a liUiyOl kVVMIIJ I VI j' Vice President in charge of merchandising. A With the corrpany for 32 years. Started with the company at he ripe old age of 12 as a bagger in the grocery department. Has had experieme in every phase of the retail industry from bagger to food buyer to non food buyer. After the drug company, as we V-- ", Owned Retailers Is EXACTING, and an HONOR! DEMANDING ... know it today, was organized in 1946 he was the buyer of drug, baby and school merchandise. Currently holds the position of Vice President of the company in charge of John Prico Associates, Inc, has been vitally involved in construction and remodeling of the Grand Central and Warshaws chain of stores. Their continued patronage indicates faith in our ability to oversee the finest in contract Ing work. 4 - , f Tom Don A. Mackey Keith Warshaw v! rf, Vice President in ctim-- g general operations. food division. i for 23 years with the comStarted (1945,. when the pany drug department was only a small part of the eld No. 1 food store on 9th Sout.i and Main. H?s had x perir nee in every phase of retail food and non food merchandising from managing, to buying to supervising geneial operations in tie drug line. Currently holds the position of Vice President of the company in charge of general operations for the chain. Lives in the Holladay area. Witn company ji rAJ'A Ax ' x merchandising. Lives in the Holladay area. lanos l ire President in charge of of l. With the company for 23 years. Started with the company in the grocery in lJ- ' c - depart- ment as a checker. Has had retail merchandising experi- T ence in food and non food lines in managing, buying and general operasupervising tions in the grocery line, Now holds the position of Vice President of the company over the food division. Lives East Bench in the area. t t 5( s. .. "v' ''VAmf - 1 We have built or completed remodeling work on the following Grand Central Warshaws stores: The spacious new Gund Central store has room for expanded display and service amidst pleasant surroundings. Highest Quality Food At Lowest Prices When it comes to food, knows that customers War-shaw- 's want the best quality goods at the lowest possible prices. With that in mind, Maurice Warshaw, founder and president of Warshaws Giant Food Stores, set about to accomplish tiie customers goal. The best answer to bringing quality merchandise at low prices to the public is to deal in large volume. This means selling more goods from a given floor space and at a given overhead cost. pM ; I- - jf . " V' f ' ' ' SPACIOUS STORES To do this, Warshaw decided to depart from the older custom of squeezing as much merchandise into as small an area as possible. In fact, War- South & 9th os, shaws stores are extremely spacious and pleasant to shop. The trick, as Warshaw discovered, is to stock the largest variety of groceries to be found in the area. And then, add new customer convenien Wo extend our heartiest congratulations upon completion of the newest store on the Van Winkle Expressway. Again, we are proud to' havo been awarded the contract for the construction of this beautiful addition to the Grand CentraUWarshaws ces and services while cutting costly games and gimmicks. The over all result of this sales philosophy is a net reduction in operating costs, a huge volume business, and a lot of happy customers. The new Giant Food Store at the complex is the latest and finest example of the success of Warshaws merchandising techniques. Youll find all of your favorite brands of groceries on hand. Thats a number one aim . . . variety. If you need proof of variety, take a look at the fresh produce area. Every kind of fruit and vegetable imaginable is on hand. And seasonal items are only hours from the field. Warshaws is constantly in touch with the worlds growing areas through regional buyers. These buyers obtain the produce at the peak of its ripeness and see to it that Warshaws receives it fresh, out m ,nr quipmemit . for ASSOCIATES, INC. cJlw grand fine-foo- lovers. ers. And Warshaws has a personalized approach to Insuring freshness of any produce that must be kept in storage, too. Two large refrigerators, one with a high humidity level and another with a low humidity level, are kept in each Giant Food Store. These re- frigerators keep freshness and flavor in any produce, regardless of its storage requirements. fresh-picke- d FROZEN CONVENIENCE In the frozen foods department, customers will find the largest selection of items and brands in the Intermountain Region. Feeling that frozen foods provide the utmost in convenience for the modern-daWarshaws housewife, takes great pride in stocking and expanding the selection in this department. One special section of the new store is dedicated to foods with a gourmet appeal. y Grand Centrals new hardware department is one of the most complete youll find In the area. Take the furniture hardware, for instance. chain. - Rare imported cheeses, seafood delicacies, special baked and goods and confections much more . . . quality of the highest order to please the d most discriminating SPECIAL DIET FOODS Speaking of special sections, theres a complete line of foods for diatetics and diabetics. Special sugar-fre- e and goods designed for the enjoyment of those customers on restricted diets are on hand In a great variety. This is just a part of the over-al-l effort to cater to and please any customer that enters the new Warshaws store. salt-fre- e ctNTRAl Complete shelving units are a- - ailable that attach to walls. Tnt-s- e are real convenience items that will interest the COMPLEX - enthusiasts. 35 West 2950 South Salt Lake City, Utah And if you're finishing off some new or old cabinetry, r For a quick and easy meal, you may want to take advantage of the hot food take-ou- t department. Here, youll find appetite pleasers ranging from barbecued chicken to spare ribs, all expertly prepared. These are only the highlights of the features youll find, tailored to your convenience and needs at the new Warshaws Giant Foods Store in the Van Winkle Expressway complex. Do yourself a favor and see it for yourself. A whole lot of shopping pleasure awaits you. 's De- those people on meat-fre- e diets, these tasty articles are specially prepared from vegetable products. Do you care for pickles? Well if you do, youre in for a treat at the new store. When you see that long aisle, both sides lined with pickles and pickled Items, you Just may signed for youll be amazed at the selection of hinges and handles. A quick look shows colonial, provincial, patrician, renaissance, and many more styles of these dress-uhardware items. In addition, there are legs for home furniture builders. They come in various styles to suit your and lengths needs. C. Lloyd Hayward Secretary-Treasure- p With the r company for Has Made Sure Your Shopping Will Always Be Comfortable & Pleasant U-H-- Hj V ws U- - 9 ACOUSTICAL PRODUCTS CONTRACTING & SALES Ifyou'd like th tame kind of homing cart-fr- tt and ahcondi doming ... Call Schoppo ...466-387- SUPPLY C9 er WE ARE HAPPY TO HAVE SUPPLIED HOBART EQUIPMENT I nYOVJlhomm MOUNTAIN STATES presently secretary-treasurof the company and a member of the board of directors. Lives in the Holladay area. at the great new GRAND CENTRAL -- WARSHAWS SHOPPING CENTER INDUSTRIAL & COMMERCIAL INSULATION is 0. Kelsch 1 Coldest day In January, youll be toast-war- ... 370 Yan Buren Avenue Reliable name in Heating and Air Conditioning THE MEAT AND BAKERY DEPARTMENTS AND THE hottest day in J uly, youll be deliciously cool at the new Grand Central Warshaws! You can depend on it because Schoppe quality, Schoppe craftsmanship means the finest in dependable heating and air conditioning. Schoppe Company Your m FOR - Mr. Kelsch heads Advertising Agency that directs all advertising for Grand Central Stores and Warshaws Giant " Foods. He developed the style 'of advertising used by this chain of stores which has received National Award for Retail Advertising. Mr. Kelsch has bepn affiliated with Grand Central for 33 years. Ronald Kelsch, son, is coor- -' dinator of advertising for Grand Central Stores. years (1959). Started with the company as the controller. He is certified public accountant. He heads the accounting He Schoppe Company installed the Thermal Insulation and Suspended Acoustical Ceilings in the all new and beautiful Grand Central-WarshaShopping Center SOUTH 4Jh WEST 's buys. department, and handles all financial matters. company We are proud to have supplied and EKSULATISSI & ?.'' 4 Another area of specialized foods is the complete line of artificial meat products. have to bother shopping all over town to get the best not believe your eyes. This is the biggest selection of its kind in the area. Warshaws doesnt stock just one complete line or portions of a few lines. Youll find four to five complete lines of top brand pickled items in stock at all times. That.'! a lot of pickles ! Of course, there are the many aisles of canned goods, but youll find the unique Warshaws merchandising technique at work here, too. All of the top name brands are there . . . your familys favorites are all handy, regardless of how many brand preferences you have. And with the prices being held to the minimum, you dont Hardware Complete o JOHN PRICE within hours after it is harvested. After receiving the fresh produce shipments, Warshaws hand sorts and grades it. Only the finest is put out' on the shelves for sale to the custom- CHECK STAND SCALES OF THE NEW GRAND CINTRAl MARKET CONGRATULATIONS AND CONTINUED SUCCESS ERNIE COLEMAN |