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Show rrwH n fnnm Wy ny r Vf 4 fcfrwu.n r Advertising Supplement of The DESEREt October NEWS, Tuesday, 1, ngn wi f fnwn w, 01 1968 'J tiiMmjpiiJi - jhS4 1 i.V v 7 j .d.w f ' I''1. J I A significant moment in the history of Salt Lake will take place Wednesday, October 2nd. Thats the date of the official Warshaws huge new shopping opening of Grand Central complex being completed at Expressway. The new store represents a significant moment for Warshaws chain of stores, too. Its their biggest and most luxurious store to date. And it is, in fact, one of the Mountain 5520 Van Winkle p Wests biggest shopping stores, featuring departments containing just about anything a customer could be looking for. one-sto- HUGE NEW COMPLEX Imagine a store 3 times as large as Warshaws Giant Foods now at 39th South and State . . . youre beginning to get the picture. This new store is more than three times as large as any of the corporations eleven other stores in Utah, Idaho, and Wyoming. The food department alone will occupy 40,000 square feet. As usual, the emphasis in this department will be on highest quality foods at the lowest possible prices . OLUME STLES Based upon high volume of sales, this unique merchandising program is a proven success in die Mountain West The Grand Central variety department takes up an additional 110,000 square feet of the new complexs floor space. This huge new store has the largest selection of goods of all kinds that youll find anywhere. Upon completion, there will be 22 checkstands to expedite customer service. , - "L , W r-- r Modern Shopping Complex Will Be Open Wednesday This is the largest region. kept in the adjoining outside area. During winter months, the doors are lowered permanently and the inside area is used as additional floor space for seasonal items in the sports department. operation of its kind in the self-servi- PLENTY OF PARKING Outside the store, youll find a number of interesting new p ideas in shopping. The spacious parking lot features a deceleration ramp coming in off the Van Winkle Expressway. The lot is designed to handle 1500 cars, with ease of parking and movement foremost in mind. One of the major features of the store is its landscaping. When this phase of the construction is completed, there will be grass and trees around die entire area. The plan is to make the store blend into the surrounding area in a pleasing manner to local residents. The landscaping will be kept in top shape by constant, professional care and an automatic sprinkling system. EXCITING VARIETY Bold new concepts in design, layout, and fixturing will make shopping an exciting experience for the customer, who will be able to choose from the largest variety of merchandise displayed under one roof in Utah. Special displays and lighting in an expanded apparel department will focus attention on the latest fashion-trenitems as well as seasonal clothing for men, women, children one-sto- d and infants Color key will be the word in the domestics department where color coordinated items for every room in the house will be available, to offer the homemaker interesting new decorating ideas. OUTDOOR GARDEN SHOP into the overall outside decor will be the garden Blending supplies department. Large retracting doors are raised during shopping hours, connecting the garden appliances and tools department to the trees, grass, shrubbery, flowers, etc. BBY GOODS A larger baby goods section will include a greater variety than ever before. Seasonal sporting goods, featuring top labels at lowest prices, will be on display tliroughout the year. The automotive department is to have the most complete selection of auto accessories in tills area. P1IRMCY pharmacy sitting room" will give shoppers a place to relax while prescriptions are being filled. Customers will also enjoy a French style sidewalk cafe, where they may take a break for a sandwich, a salad or a refreshing drink. Wide aisles and easy access to grocery, meat, produce, n frozen and bakery items are planned for the food department. The large, convenient parking area is designed to eliminate any parking problems or traffic bottlenecks as automobiles enter from either 56th South or the Van Winkle Expressway. A ultra-moder- MANY INNOVATIONS These are only a few of the innovations being planned for s store by Maurice War-shathe new Grand President, Keith Warshaw, Vice President in charge of merchandising, Don Mackey, Vice President in charge of operations, and Tom Panos, General Manager of the food p to make it the most complete and advanced stores shopping centers in the entire United States. One of the many advantages a big store like the new Warshaws complex brings to an area is an increase in jobs. This, in turn, stimulates the local economy and brings inCentral-Warshaw- ... one-sto- creased prosperity in general. e The new store will employ 200 regular, million dollars. one of an annual with payroll employees full-tim- A SAGA OF SUCCESS FOR RUSSIAN IMMIGRANT From A Meager Start, A Dream Fulfilled The story of Maurice War-sha- from his humble beginning as an immigrant with only a pushcart from which he sold fresh fruits and vegetables, to his success, present status as one of the top businessmen is one of hard work, both for himself and for others. Many people are familiar with the charitable and phil nations anthropic activities Mr. War- shaw involves himself in, but probably not too many are aware of the story behind the man a story which gives insight into the direction of ... his energies in both business and charity. Maurice Warshaw was born in Russia in 1899. Those years were turbulent times in the history of Russia. Many people left their homes to escape the bloodshed and hardships imposed by the pogroms. Among thoce emigrants was Maurice Warshaw, a young man of eight years, whose destiny it was to become affluent and turn a helping hand to those less fortunate than himself. His first stop was Philadelphia, Pa., USA. From there, he moved to Salt Lake City and settled down. He married Inez Williams, a Salt Lake native, and reared a family of With experience and customer acceptance behind him, Warshaw, along with his son Don Keith and sons Mackey and Tom Panos, started his dream project: a center complete shopping where a customer could buy not only foods of ail kinds, but also drugs, apparel, household goods, hardware and other items of this type. Soon thereafter, Hie first store of this kind was opened, starting the Grand Central Stores chain which now have stores in Salt Lake, Ogden, Boise and Cheyenne. With the opening of the newest Grand west side of Main Street, just south of 9th South. The combination and variety of goods pleased the people, so his business grew rapidly. People came from many blocks away to get the fresh fruits and vegetables. Warshaw built onto his small store until it was many times the original size. Just a short time later, he opened his 2nd Supermarket at 4th East and 3rd South. Another store followed soon after, with a Sugar House location at Lincoln Street and 21st South. Within just a few yean, Warshaw had five Supermarkets in Salt Lake, the finest food stores at that time. in-la- s Shopping Complex, the dream has been Central-Warshaw- renewed and fulfilled beyond and charitable organizations. measure, for this is the dream The beginnings of a pattern of started 55 years ago by a selfless service to the needy young immigrant boy, who was established during these has never forgotten how good early years. America ha9 been to him and During World War II, he how good the people of Utah was chairman of Utahs USO have been to him and his Groups and became vitally interested m the Bushnell Vefamily. He was His words to his children terans Ho spit and grandchildren are Offer involved in the development to the people the finest stores, of many programs for the with the best merchandising rehabilitation of the disabled ideas and low prices. Then, at Bnshnell, and it was here besides this, render additional that he started his second public service by helping in career as a world promoter of aid to the handicapped. community endeavors. This has been Maurice War-shaThrough his work at the veterans hospital, he also belife philosophy. As his business grew, he came Interested in the prob- See BIRD WORK, Page G-began to get involved in civic S hree children. SOLD FROM CRT N pushcart and a supply of wnanas provided him with his first means of support in A I i ' pui-cha.- irea. I ,1 lalt Lake. The young Immigrant soon iaved enough money to a horse and wagon with vhich he delivered his fresh oroduoe in the residential v t . Ui,v v- I I v 'I & r i' $ , ' 1 S This was the means for people securing fiesh produce during those days, as the cor- ner grocery store earned very little of those items, and most meat was sold in separate butcher stores. It was this reason that -tar ted this enterprising Why young man thinking not open up a store with canned goods and other grocery items, but also include a large array of fresh fruits and vegetables. TIRST SUPER'I VRRET The first Supermaiket idea was born. Young Warshaw soon opened his Supermarket one of the first, if not the first in the United States. This first marxet was on the Maurice Warshaws From a pushcart to modern complex. i This was the forerunner o todey's modern "Grand Central ' stores of the area. v ' s |