Show as nothing else fires a child's imagination shapes healthy social attitudes permits vicarious experience and opens new horizons It provides a demonstrates patterns of success estabmagic carpet to ride to far-o- ff lands lished by heroic people fosters a deeper appreciation of our American heritage Many famous leaders— doctors lawyers teachers statesmen— say their first inspiration came from books read when they were children Every advance a child makes in school from early grades through college depends primarily upon his ability to read and understand what he reads The child who develops a reading facility while in grade school will have an added advantage when he enters high school or college A sure way to make certain that your child becomes a “reader” and potential “leader” is to help him acquire an early love of reading for pleasure because the child who enjoys learning to read will almost certainly enjoy reading to learn Reading YOUNG PEOPLE’S BOOK CLUB YPBC now in its 5th year brings to children 8 years old through early teens a planned reading program designed to entertain while teaching great lessons in history and successful living to awaken young minds to the challenge of great ideals as well as great deeds More than 100000 families have enrolled their children in this reading program i approved by any teachers You could not present your child a more worthwhile gift than a membership in YPBC which has been planned to tie in with many school reading programs Bookcase and Free Book for Joining This beautiful bookcase and one of the fine books shown below will be sent as a gift to your child when he joins With them will come the Club's current selection for which you will be billed the regular club price of $169 plus postage and handling Be sure to check the book desired on the coupon The Club Plan is Simple There are absolutely no dues or fees for joining The membership may be cancelled after 3 months You alone must be the judge If you find that your child looks forward eagerly to each monthly selection if he lends them with pride to friends if he speaks excitedly of the pleasure found in their pages you will know that his club membership is a worthwhile - investment A new selection is automatically sent to your child each month until his club membership is cancelled BEGIN YOUR CHILD’S MEMBERSHIP TODAY 1 ONLY “T An illustration from At least 35 pages of exciting illustrations by noted artists are a distinguished feature of each club selection ‘We Were “Signature There”” books' are written outstanding authors trained to write for boys and girls and are recommended by man educators and librarians " - full-siz- 275-l- b corru- test-streng- th gated fiberboard Beautifully finished inside and out with a luxurious linen design to harmonize with the furnishings of any room A welcome addition to the carefree atmosphere of any child’s room It is a thrilling experience for' a child to know pride of ownership and this will be hia bookcase for his books ' Your child will be anxious to fill it quickly with a whole treasure chest of literature that he can enjoy and share with friends USB Club selections are especially planned and written to teach as they entertain this cornu “ TO ENSOUL A BOY OR GIRL 70MV! Fill IN NAME ADDRESS Each book is handsomely bound and colorfully jacketed Printed in large easy-to-re- Handsome sturdy 2 shelf bookcase stands 28V4 inches high e and holds 26 library books Durably constructed of ad TEAR type 'r A - Boolit and accessories not included OUT AND MAIL YCiKio fleas r“srurs clud Division of 133 II rJshlzn Preee £pncr Avc Inc tend Fro the bondions sturdjr bookcase and the Fre IH'nci new enroll men! checked below Th monthly current selection will be shipped with Free enrollment book 2 Fleas enroll my child named below as a member of YOUNG FEOFIFS BOOK CIU8 I understand that a new Signature or Book will be sent each month Far each selection I will send only it 69 plus a few cents for shipping and handling I understand that t may cancel this trial member' ship ater 3 months ’ Check One Free Rook Th Story of ANNIE OAKLEY Q There With THE FONY EXCESS 1 book Nam of Child Addrtti City My Mom Aiiws Ctfy user Ael ns Zone Side |