Show f t I I e t 5 it iJ I i t u GO TO THE i iI BE SURE AND BIG SALE 1 f I 1 NEXT WEEK AT BRIENS 1 i t I l I e One You Have Been W ai alt alta I a ing md for Run un All li Week v e ek 1 Will 11 Arouse Marked Inter Interest st stI n UI fi r f J I Conspicuous because of the genuine reductions Which reach to and even more r 1 j jH H I Remar Remarkable able because of o the magnitude of the f Rt stocks WhIch are fresh neW and seasonable I In no sense a rummage sale not an effort eff ort to dis dispose r H pose of o f goods but a thorough clear ti I II W Wante ante ance of our entire e stock of desirable merchandise 1 i I B r I of style and qualIty fr I j s dt I I Ill A week Wee k 0 of f swee in re reductions d ucho s h erem pro f It 11 I I 1 f I IS not consIdered and cost even IS dIsregarded 7 I II A sale o 0 stu endows scope seo a it beco becomes es clearly clear the most im im important 1 j 1 one in Salt Lake the economic advantage of which will willii willI I ii be felt elt In in every home for these are days of increaSIng cost of 1 Ii living when noteworthy savIngs are welcomed t e I I p I I Ec i f j I I Every department is included 4 Company is steadfast in its policy of I n honest prices and honest reductions There is no deviation if 4 i from this high standard The store has forged ahead and J i i 1 1 l today maintains r zain its commanding lead in Salt Lake Its Jo I Ii LJ I 1 I CUs c rs s by b y yI tide the thousands appreciate the I I I It reliability ab l ty of its ts sales l 1 I 1 J Stocks greater than usual Immense immense In in their scope cope and and extra i a jJ v or ordinary inary i in point poin of justify the prediction that al Ut tilt ar arthis this sale wIll be in volume and satIsfactIon the ti In to our patrons ii 4 1 I r t 11 J IC Jl tt 4 successful f 1 in the h h most success u In t e history of the store i iThe F ali I I rATh t The January clearing days at are k kIi WD edged to be the greatest of all winter sales They are organ i Ii f vi f I to effe effect t the clearance of excess merchandise and broken f vIb t assortments In every section of the store lh The merchandise is isI is u ul I l r a all l of high quality ty standard and in in good demand at the present I 1 P tIme ReductIons are on a scale that m kes a complete clear I ante ance g in many instances to more than 4 ji half In hundreds of instances prices will be less than man J tt I A It cost i B T r I I S Summary m ary of the Sec Sections io s Contributing to This Thi Conspicuous EventS B Because it Means yr t I us cant t Savings to Frugal Purchasers u F I Entire stock o of Ladies Lachs Suits Dresses RIbbon at stron r Sl specials strong discounts d sc Boys and Girls Suits arc Lunchroom reductions will be bc a feature Skirts Coats etc at half prices Leather astonishing values our strong pulling items reduced they I as t 1 Childrens e s mud nc 1 nf an t s II ca d t t Ii Fur m specIals at half prices J Jc IS is where the thc big surprises arc 11 c prices winch which wIll startle mothers S It lI B Braids r occur O China ma baskets curd and h little fur ur Ladies I and childrens Gowns i 1 I etc man many half prices down donn ill iii this sale for the home at very very little at strong reductions I specials less than half L Ladies featured pr ices feu s and childrens Shoes at di Lt r I l j D Domestic t lC I practIcally your own L Ladies l d les u m 1 ne IJ tl 1 w while I 11 1 c at a t the tl lC 1 reduction and nearly half striking 0 price concessions Q 1 price reductIOns rr Toilet 01 1 e t G 1 s I IS W where I tl the lC rus rush 1 1 will w ill Ladies Laches N in prIce than especIally for this big C ever Cl so sold 11 ill in tt the uC S store t rl r I b be c Every E 1 item t cm a decided 1 t 11 SIlks and Dress Iress per cent to JO 50 oa dale 1 c Ladies re reI I bi M PO per cent discounts Curtains Rugs Carpets etea etca big busi savings IB ness Jes is s certain to follow these sweeping ng re rc Rubber l prices lower than you ex cx I I f lID LIttle half and many Ladies and childrens peet I I lines even less Millinery included prices paces that will force quick selling Art specials attractive These Are But Bitt a Few of the Drawing Cards Details How the Public Will Wait for Them 1 ru I Ii d JJ t IB IB IB lH B KiltY I tl r V i i 4 i S r |