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Show Emery County Progress Castle Dale, Utah Tuesday September 28, 2004 3A Is There Money to Be Made in Your Backyard? By PATSY STODDARD, Editor I Is there money to be made in your backyard? This was the title of one of the workshops at the economic summit held recently. Claudia Crump was first tfo speak, she spoke on creating festivals and niches for your community and building around the assets already in place. Crump is the founder of the Panquitch Quilt Walk which is in its seventh year. She said she moved to Panguiteh seven years ago, when she and husband, Leon bought a home with no windows, doors or walls. People told her there was nothing in Panguiteh, but Crump said she has been busier now, living in Panguiteh than at any other time in her life. She works full time for the Department of Agriculture. After moving to Panguiteh she was recruited to help with the Centennial Ball. Festivals are a unique part of the history of Panguiteh. In 1864, the early settlers of Panguiteh did not have enough food to make it through the winter. A few men left in wagons to travel to Parovvan for provisions. Ten miles out of Panguiteh the snow was so deep they couldnt go any dirther. They lay a quilt on the ground and knelt in prayer to $sk for help to be able to continue their mission. When they $rose from prayer, they noticed 4 iSummit Continued from PAGE 1A. thought to remember is that only two percent of the business transacted is done on the web. Before establishing your website, a business owner must first identify the target market. If your product is. directed at teenagers, a design must be achieved that is catchy and appealing to that age group. The site must be designed with the area of sendee foremost, and then consider what the target market may expect when they arrived at the website. Design the site with the target market in mind. The final key to website design is to keep it simple. A website that is difficult to navigate or with no eye appeal will discourage many customers. A domain name is of utmost consideration. When the name has been decided, hopefully something compatible with the business or company name, a person must apply for and register the domain name. There are many websites available to do the research and the registration, but prices vary, so shop around. Be sure to register the name for several years. If a successful business would let their domain name lapse, they could lose it to another company within minutes. Another consideration is to renovate the site often. Most customers do not like busy sites with a lot of moving and distracting pictures and graphics, and they do not like the same thing over and over for months. Change the backgrounds often and make them interesting and appealing to the target market. Biers suggested another way to reach new markets is to enter chatrooms that are specific to your product. Although most chatrooms do not allow blatant advertising, a service provider can talk with customers to get ideas for improving the prod- they did not sink in the snow while standing on the quilt. So they lay quilts down and rather like leap frogs made their way to Parowan to get provisions and save the town. This story of the early settlers gave Crump the idea for a Quilt Walk. The festival is held the first or second week of June which is a slow time in Panguiteh. The first year 30 ladies showed up and 300 quilts were on display. Classes are held during the days of the Quilt Walk and speakers talk on new ideas in quilting. A home tour is also organized to tour the historic homes of the town. Each year the Quilt Walk has grown and new things have been added like a cowboy action shoot, play, craft and heritage fair. At the heritage fair, people learn to spin and card wool, churn butter and other forgotten arts. The ladies bring their families and the men go fishing, they buy gas, they stay in the motels and eat in the restaurants, said Crump. It is a good opportunity to talk up your town. We are proud to have people come to Crump said other activities along with the Quilt Walk include a booster club Dutch oven dinner and a breakfast. She emphasized that it is important to get the whole community involved in the festival and involve other groups so everyone can see a benefit from hosting a festival. She also mentioned that Panguiteh hosts a Harley Festival, BMW Festival and a Balloon Festival each year. The Green River Chamber of Commerce was present at this workshop and they commented that they would like to expand the Green River Melon Days into a four day festival in the future. Cathy Gardner from Green River spoke next at the workshop. She is the owner of Rays Tavern and Cathys Pizza in Green River. She said she began working at the Tamarisk Restaurant, and was asked one year to do a booth at Melon Days. She then began making sandwiches for the gas station. A burger place in town came up for sale the and the owner loan and Gardner was off and running. She had been operating the Panguiteh. Be open to new ideas. pizza place for three years, Let people tell you what they when the owner of Rays Tavern want. We also advertise in quiltwanted to sell out and Gardner Gardner from Rays Tavern and Cathys Pizza in ing magazines, said Crump. bought Rays Tavern as well. It Cathy River talks about running her businesses at the Green Build a festival, we went is a challenge to be in the toursummit. economic through Winnemucca, Nev. and ism business. A lot of our custheir festival is called the Arm tomers are outdoor clientele was the lunch rush and my Keep it simple, keep your menu Pit of the West; they are making who visit the area and people friend Arturo Mendoza came simple and keep people coming something out of nothing and attending meetings in Green through the back door and back for your product and serRiver. We have to be ready to started creating a successful festival. vice, said Gardner. Gardner helping me out. My emMake up a new festival and have make changes. We handle new ployees are good to me and I am advertises on the Green River fun, said Crump. requests. One group that came good to them. They have mediwebsite and in all of the motel in just wanted rice and chicken. cal insurance and a retirement rooms in town. Times change. When we added plan. I dont worry about my emKen Kraus represented the and concise. Do not make the a to the menu, one I to the can send them ployees. Tavaputs Ranch for Butch and line too longand make sure nothof my employees quit and when bank and can do everything Jeanie Jensen who were busy at they ing is misspelled. we added a credit card machine, I do. I never ask an employee to the ranch with a group of huntOne more consideration for one of them quit. They just do something I wouldnt do. My ers. He said at Tavaputs they a web page is to include a Whats couldnt handle the changes. We employees take pride in our have a personal approach to New page. This will inform cusare world famous and have had business. People will travel to business. They work hard and tomers of anything that has regroups from all over the world Green River just to come to love the public. They specialize cently been introduced that they eat at Rays. They know that Rays. We have been featured in in hospitality lodging. The may not know about. Use proCathy will take care of them. I a kayak magazine and also Jensens are proud of their ranch motions such as free merchanalso have the best help in the voted the Best Boater Bar. We heritage. Years ago the family dise or contests. Customers enworld. count on word of mouth adverrealized they could supplement I had never cooked before joy being involved when they tisement. You will never be distheir income by hosting dudes may receive a free gift. my first day at Cathys and it appointed with the food at Rays. at the ranch. The Jensens under- Display a calendar of events that may involve your company or product. Let the customer know what is coming up for them to enjoy. A web page may also have helpful related link suggestions. You may also want to post a Tip of the Day. This may encourage customers to visit your site daily. Hardware To close the workshop, Biers Laura Wilcox Electrical said, Remember, you never get Paint Plumbing Tracy Wilcox a second chance to make a first 381-2574 495 E. Main, Castle Dale impression. For all vourBuildina Needs Lumber. 'fiH0 fa fw fa ft -- us-iji- ! I 4! 4 rib CHOICE 0 fa HM 113, fox ft - 4! Closet Door Microwave FRIENDLY REMINDERS FROM QUESTAR GAS TO GET YOUR FURNACE READY FOR WINTER. 'VoKItA-Ct- cooler weather just around the corner it's time to have a licensed heating professional perform a routine maintenance inspection on your furnace. Here are some other things you can do yourself: With Clean or replace the filter. Check the blower belt and oil the blower motor. Furnaces need to breathe. Keep openings clear. combustion-ai- r Keep the area around your furnace clear and unobstructed. Check to see that the vents in the house are unobstructed. Do not store combustible material such as paint thinners, gasoline, etc. near your furnace. inspection is also an ideal time to make sure your space-an- d g equipment has a Your seasonal water-heatin- Green Sticker. A Green Sticker indicates your appliance has been properly adjusted for the gas supplies entering Questar Gas's system. Call a licensed heating contractor or visit www.questargas.com for more information and to determine whether a Green Sticker is required in your area. Having your furnace properly maintained will bring you peace of mind and may even lower your gas bills. A list of licensed contractors in your area is available by calling: Outside Salt Lake City: (800) 729-679- 1 Rocky Mountain Gas Association: Salt Lake City: (801) 832-949- 0 Or you can visit their Web site at www.utrmga.org. A list of contractors is also available in your local Yellow Pages under "Heating." Questar Gas iKi office r JedzJ- 4) Dresser 5 381-525- Television ym ym 381-289- mmmmm fa riv fa 435 435 - 4) -- South Center Street Castle Dale, Utah 84513 71 fin fa Bathroom Mirror Refrigerator Make sure the blower doors are replaced properly. YOU HAVE A Dont give up, said Guymon. Another example of not giving up is the Arapeen ATV Jamboree held recently in Ferron. The first year there were seven registered riders and the second year there were more than 40 riders attending, many of them from out of state. Kraus mentioned he was in charge of building a summer tourism base for Brian Head Ski Resort. It took a lot of work, but eventually they created events that attracted people to the resort during the off season. The main theme of the workshop was optimism and creating a can do attitude which can help you work your way to success in starting new ventures. r dUaJ- uct. offer specials, sales and coupons to existing customers. With an email list, customers ejan also be notified of any promotions. When g email, make your subject brief and intriguing. Place the important words first. Everything can be explained in the text of the email if your subject line entices a potential customer to open the email. In the body of the email, keep paragraphs short, no more than seven lines. Make your point in the first paragraph and be dear event should be cancelled. WILCOX WIRELESS CONNECTIONS ym htrnaee ym By creating and using email down home atmosphere keeps people comingback. Kraus said he recently took a group of journalists to Tavaputs and articles will be appearingin the Cowboys and Indians magazine about the ranch. Emery County Sheriff Lamar Guymon said sometimes people give up too soon when things do not happen as fast as they think they should. He mentioned the San Rafael Fall Bike Festival which only had 35 riders the first year and some people thought that wasnt enough participation and the er MAGNUS0N LUMBER address books, a business can their benefits for a community. She explores new ideas for festivals. stand you dont have to change who you are and their easy ed veggie-burg- -- Claudia Crump, founder of the Panguiteh Quilt Walk talks about festivals and wr Questar Questar Gas is celebrating 75 years of keeping Utah warm and is committed to doing everything possible to provide safe and reliable service at rates among the lowest in the nation. Paul political advertising 3305 3SK I V |