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Show .w ,"" ' ' fi . THE SALT LAKE TRIBUNE, SUNDAY MORNING, NOVEMBER, 14, 22 11)20 Richards Motor Company Willard and Russel RichHas Figures to Prove ards Return From Coast; the Increase in Trucks. Bright Future Predicted It is quite natural that the biff readjustment which la making Itself felt automobile the Industry throughout should exert a profound influence upon The truck motor producers producers. of passenger cars and trucks represent two distinct types of endeavor and mer- chandising effort. The lino of distinction between them Is more or less loosely drawn and still further obscured by the fact that many passenger car makers also are engaged in the production of trucks. The next few months will be a deciding factor in the motor truck Industry. Undoubtedly that period will go a long way In proving the contention of truck authorities that their industry Is essentially a commercial manufacturing business possessing a stability greater than the passenger car business. mors, it seems probable that concerns 'such aa the international Motor company, manufacturers of Mack trucks, which devotes its entire effort to truck producaverage tion, will fare better than theassembled an truck company making In passenger product, or those engaged a statement tar production, according to appearing in a recent issue of the Wall direct Journal. According to word received here dis-by the Richards Motor company, Mack comtributor, the International Motor pany in Its September quarter, produced In excess of 1M0 trucks, or at the rate It is very probable of 7500 per year. that this volume of output will be mainIn nine months to tained Indefinitely September 0, the International 8J00Motor and company manufactured between 300 trucks Jt devotes Its entire facilities Including three large and distinct factories, to building Mack trucks excluIt has no other Interests, and sively. and reconsequently Its entire effort sources are directed to the one end . Optimistic and highly enthusiastic over the outlook In the autoqiotive Industry, Willard Richards, manager of the Hyland Motor company, and Russel Richards, manager of the Richards Motor company, have returned from a trip to the Pacific coast, during which time they visited the branch of the Motor Truck corporation and various Important automotive distributors. Business in Los Angeles and San Francisco, they report, is on the increase. Messrs. Richards emphasize the importance of spreading the doctrine that there la no such thing as business being poor. Conditions this year have had the effect of causing the public to put off as long as possible purchases of ail kinds. In the past, where the public has retrained from purchasing utilities for a that slump is always compensated period, tor by increased buying at a future date, and as the automobile and motor truck are in reality utilities furnishing passenger and ton mileage, it Is the opinion of the Messrs. Richards that- - any p In buying at the present time will only mean a greater acceleration in buying some few months hence. It Is tne belief of the Mezsrs. Richards that the Industry this year will not manufacture any more cars than the public wants, and will eventually take. Therem production Is fore, a curtailment bound to bring about a demand later on In excess of supply, which Is a situation which never brings about lower prices. Further, curtailment of production means a larger overhead expense per car, and while labor is gradually becoming more efficient this gain will not mean very much for some time to come. Therefore, the same conditions whleh will prevent reduced prices in automobiles will prevent reduced prices in material which the automobile manufacturer purchases. al let-u- Giilis BATTERED US Manager of Motor Com- Encouragement Granted to pany Insists on Used Autos Live Executives to Go Into Being in Gofid Condition. Business for Themselves. The only man who profits In the exchange of a badly battered need ar tri part pa' men t foi a new one Is . the one and, who gets nd of il The riealfi nine eases out of ion. so du s the pur chaser. That is the reason given by K. M. Grady, manager of tho.Gradv Motor company, for instating, first, t h: t nil tars standaccepted in exchange shall be of shall be ard make, and, second, that thev in aound condition. some to do we Of course, shop expect work on eeiv used oat we t.tUe in," want to said Mi Jrad', buta we don has hae to do tor up I tar that a car been has too badv misused 'or, aftej all the repairing t cached a icrtaln point, and replacing ou can do will not make And there are It a paving investment. some rnakea of far which we dont acsimply under circumstances, anjr cept because they are not of standard manufacture." With election off the public mind Mr Gntdv reports a gradual)' im leaMng inhe terest In the pun base of motor kU's iirtsl-masufecslion of a motor ar with hn declares, is merlins I ii s, It .has just been announced that the Worcester branch of Hare's Motors of New- England has been made an independent dealership, under the title of Hare's Motors of Worcester. Kale's Motors of New England in taking this step is pursuing the same policy as the national company namely, encouraging the s successful executives to go Into for themselves. The president is .1 Em llllts, former tei iiorial manager for Halts Motois of New England Krrd J. Klauci. vpe president, was foi merly lonm-ctewith other automoluh conn allies as salesman and manager. J. B. Law rente, treasurer, was for several years cashier of an automobile branch office at Boston. In for outlining distribution plans Hare's Motors. Vice Piesldent Lansdale has laid special emphasis on the fact that Marcs Motors products are sold through la t ge ami rather fuan through factor) - bust-iie-- brunchojfi It has become imreaslngly difficult for automobile manufai tutors to get the best talent for hi .inch executives, due to the fact that the tjpe of men who make the biggest successes as branch managers prefer to go Into business for themselves as distributors and cash In directly on Hie i .suits of their own efforts Is hi business fmee a man of tins tm himself and Is tiandhng a profitable line It . dlreetlv to his own sdvantage to build for tbe future and make his a a permanent one. The history of dlrert fai tori branches shows a frequent turnover In branch managers, while large and stiereswfiil distributors who are In business for themselves are more apt to locate tp. sur-ces- Truck Factory at Detroit Is Operating on Federal Full Time Schedule. The Truck crating ing to Fea.rel Motor factory of th company at Detroit, Mich , Is op on a full time schedule, accordan announcement mads by M I Julcher vice president and general manager of the comp-invbufflrlcnt orders are on their books to wairunt the assumption that there need be no tear of the curtailment of roductlon In the future and the company is making every preparation for an even greater output during th romlng year. A new addition to the Federal plant adding Hft.Ono square feet to the 3s),H) Square feet of factory space already In use. has just been' completed This new addition will house the final assembly and paint depart inenta. Business conditions, according to Mr Ttilcher, are "getting better fast. ' The result election, combined with the general feeling of optimism on the pa,rt of business and the realization of the of the motor truck to ftresent Importance nduatry, la having a. decidedly beneficial and strengthening effect upon the motor truck industry. Garage and Repair Shop of Automobile Dealer Fully Equipped for All Work. . ti 'j ! I : eoon-om- i ii; j! i liifjjlt, fit- - MiUWTr r According to Mr. Woodruff, the policy of the successful automobile dealer should he one of courtesy and service towards his customer. It is with a realisation of satisfaction that the dealer knows ths approach of will not affect hla business, for his policy will stand him In good stead and hla patrons will continue to use their machines through the year with the knowl-edg- e that they will be accorded perfect service. - Briscoe Motor Company I ! Advance Publicity Plan ' ) Briscoe Motor corporation Is putting on a sales campaign, using a localised copy, according to Waring Mherwood, advertising manager. I'ltlsburg was the flret of I IAVA0B MOTOR 00. 43S South Main St. ) i "I ,. SALT LAKE DELIVERY The new Nash Four, a product of expert engineering and ex: pert manufacture, is now shown for your inspection. It is a quality motor car, light in weight but strongly and finely built to endure the hard- these points to put on tho campaign, foi lowed hy t'hleago. "Fherwood la out on g trip now putting on s porta! drives in several middle weet trade renters. Kansas City, RL Lou's. IOtilsvllls, Indianapolis and other smallsr point art Included in th drive. The character of the Nash Four may be judged not only by sturdy excellence of construction but in the fineness of the many important details which make for superior comfort and convenience. est service. Like the Nash Six, it has two conspicuous and outstanding features unusual power, due to its Nash Perfected d Motor and really exceptional beauty of design and It will be produced in a new Nash factory at Milwaukee, a plant specially constructed and equipped to produce this car, When operatingat full capacity, this new plant will equal in volume of output the present big Nash factory at Kenosha, where 50,000 Nash Sixes are being built this year. We will welcome the opportunity to show you the Nash Four at your earliest convenience. Valve-in-Hea- finish. The garage and repair shop of th 7 Woodruff Motor West company, Fourth South street, are now fully equipped and prepared to handle snv class of work In those lines, according to R. 1C. Wjpdrv.ff, president and general and Inclement manager. Skidding weather will soon produce defects, which, although they at first appear slight, will. If allowed to remain, endanger the life FRENCH DRIVERS CELEBRATE. of the car. In Paris, taxicab drivers recently celThe company's used ear department ebrated ths sixth anniversary of the battle of the Marne. Many remain of ths has on hand a large number of closed car models that are most suitable for thousand drivers requisitioned with tnetr the approaching winter weather. With machines to transport 5000 troops for counter-attac- k on the vlerman armv, ana the spirit of Christmas nearing. It Is almade posslhle tha victory of the greatest together timely that an appropriate gift of a winter weather automobile be cno battle in history. sen with an eye to low prloes and of-th- ll $1665 with Cord Tires i . Notable, too, is the low operating cost of this car. Tests covering many thousands ofmiles have demonstrated that the Nash F our is unusually saving of gasoline, oil and tires. t PACIFIC NASH MOTOR CO., 434 South Mala Street, Salt Lake City,. AIm Baa Fraaciace, Oak! 22ad aad ud t pi m and Frwao, California. , WtAiaglaa, Ogden, |