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Show Page AI4 - THfc DAILY HtRALD. Provo, Utah, ThunJay, Oelober N, l8 OKIUTAH'CD myallpaper Utah's ski areas shy away from Colorado's discounts By KATHY Gl'RCHIEK hv The A?.!ociau.'ii Press SALT LAKE CITY When it comes to the Greatest Snow on Earth, don't count on a three-rin- circus of slashed g prices at Utah ski resorts. While five Colorado resorts such as Vail are offering the best deals there in years to win .skiers to the high country, Utah resorts aren't adopting the strategy. "We're concerned that will said Connie backfire," Marshall, public relations director for Alta Ski Lifts. Offered hot deals now, skiers may question whether previous prices were overinflated, she said. "We're not going to give our product away and neither is Colorado," said Kip Pitou, president of Ski Utah Inc. But there is a distinct difference between ski pricing trends in the two states. Colorado resorts are selling a unlimited pass for $759, or less than $200 per person, and the four people do not have to be related. In Utah, adults can expect to pay between $245 at Elk Meadows and $1,150 at Deer Valley per person for full-daseason passes. There are other deals to snow industry nationwide." teen-specifi- g TO MAKE THE ULTIMATE BUND SAFER INTRODUCTORY 75 OFF (SEE STORE FOR DETAILS) OVER 1000 IN STOCK TO CHOOSE FROM VAAI I 9" four-perso- Expires 9198 95 $ , Remove Dust Control Allergies Improve Indoor Air Quality III OFFER LOWEST PRKE GUARANTEE 800-plu- s But not Alta, said Marshall, who characterizes that resort BETTER & AND THEY DID! 7 es. i.MiHiMim DLEVOLOR More, more, more Given that skiers in the 1996-9survey ranked access to ski areas and variety of terrain high in importance, Pitou said, Utah resorts have been offering more lifts, ski time and accessibility to slopes that keep expanding. "Terrain has grown astronomically, so people are getting more for their money," Older said. She cited as examples the acres added at The Canyons and the extra 500 acres at Deer Valley this c ..lit u ASXED as a "mature ski area not looking to grow numbers of skiers." The resort doesn't even have a marketing department. About 60 percent of Alta's skiers are local and the resort trades on that loyalty factor, Marshall said. Diversifying with and other activities is one way to compete with family destinations like Club Med and Disney World, Older said. While Pitou said the compe tition is for Baby Boomer dol lars. Older said it is their off Echo spring, the Boomers, who are into snow boarding, snowblading, tubing and similar sports. The Utah ski industry is trying to entice 10- - to into skiing and snow boarding and wants to develop programs for resorts, Marshall said. This year, 12 of Utah's 14 resorts offer snowboarding and some resorts offer passes for tubing and snowboarding classsnow-boardin- Warehouse MOMENT Of THE AWARD-19- PAUC DIM2 FEATURES & BENEFITS & BORDERS ELIMINATION OF LIFT CORDS ABSOLUTE TO SAFETY FOR CHILDREN AND PETS. ONE SIMPLE TOUCH TO RAISE & LOWER BLIND SLEEKER, MORE AESTHETICALLY PLEASING DUST UP TO 50 HAS DUSTQUARD-REDUCE- S ENTIRE HOUSE TVVfAl I DADCD DUCT CLEANING INCLUDING FURNACE OF THE YEAR SAFETY INNOVATION CTttntMM y?AnEHOU3E St. , tLJtS&A vl (Up to 20 vents, including cold air returns) ra TOLL FREE -,; UWMMV IIMMrl SWHMV 11MHN mmV 2 f 90Jut V mm. mm y a,,.. 2tlwm STORE HOURS DAYS IT. I Ml istuwjrv WW. I OC?1 HjXC- hX - VISA MASTERCARD 1 W. nn? -- DISCOVER AMERICAN EXPRESS entice purchases, but nothing like one price for one pass that more than one pre-seaso- n person can use. Individual and family passes remain the rule in Utah. At many resorts, full-damorning passes for adults range between $27 and $37. And advanced skiers can hit Park y Brighton, Solitude, Alta and Snowbird in a single day for $125 on the Interconnect City, Adventure Tour. A less pricey offer aimed at nonresident skiers is a $30 pass that can be used at any or all of four resorts in Big and Little Cottonwood canyons Alta, Brighton, Solitude and Snowbird. Good health is something to be grateful for. And in the spirit of thanksgiving, the Celebration of Health Foundation In-sta- te When discounts are available, they usually go to Utah residents. There are special day passes for students, people in the military, seniors, the handicapped and civil service workers such as police and firefighters. Park Ski Mountain Resort is even offering a snow guarantee. If the resort is not open by pass holders who will pity anywhere from for an adult pass, depending on how early it's get a $100 rebate. purchased Other season pass holders, such as those with midweek and student passes, will get 10 percent returned if the resort is not open by then, said Melissa O'Brien, communications manager for Park Ski Mountain Dec. 1, full-seaso- n $H19-$1,17- Resort. "Discounting daily tickets has never been part of our philosophy," O'Brien said, because "price isn't the issue" with the famiresort's main clientele lies with a dual annual income of more than $100,000 who often travel with extended family- The 1996-9Utah Skier Survey of 1,350 skiers at 14 Utah resorts found that quality not and quantity of snow were the prime conprice cerns of the nonresident skiers who spend more than $60 million a year on lift passes alone. Boarder heaven More than 500 inches of snow blanket Utah's northern And mountains annually. thanks to the combined effects of the desert and the Great Salt Lake, winter storms dispersing dry, powdery snow often linger Wasatch for days over Mountain resorts. That Utah powder has a special allure for snowboarders. "We have incredible snowboard terrain," said Amber Older, Ski Utah's communication director. "They're the segment in the fastest-growin- g is plans carrying out a Jf nam 1) Celebration of Thanks to benefit the health and month-lon- g happiness of families living in Utah Valley. Please consider the following events and get involved with the activities that will help you and your family have a healthy happy holiday season Flu Shots Senior's Day In conjunction with the Utah County Health Department, the Foundation is sponsoring free flu shots. Flu shots will be offered during Senior's Day at the Provo Towne Centre mall, and vouchers for shots can be obtained at various community agencies. For more ., information, call 370-874$- focus on occupational health issues. To register, call Laura, Thursday, Nov. 5 and workers' compensation IHC WorkMed, at 714-320- 6, by Nov. 6. Provo Towne Centre mall 9 a.m.- - 9 p.m. of health related workshops, screenings, free flu shots, information booths, and kick off for the Mall Walk will be offered during Senior's Day A series Asthma Conference Saturday, Nov. 14 UVRMC, Northwest Plaza Clark Auditorium, 1134 North 500 West, Provo Healthy Lifestyles Children's Health Fair Workshop Friday, Nov. 6, 9 a.m. - 5 p.m. Foodcuurt, Provo Towne Centre mall UVRMC, Northwest Plaza Clark Auditorium, In conjunction with the Mall Walk, healthy lifestyle lectures will be presented every Thursday in November, except for Thanksgiving. Topics include: Healthy Holiday Eating; Heart Health; and Surviving the Stress of the Holidays. A continental breakfast will be served and no reservation is required. Monday Shows at 5 2-- children should know. Wednesday, Nov. 18 Utah Valley State College, Orem Ballroom Children's Day 10 a.m - 3 p.m. Saturday, Nov. 7 Children's health and safety information will be featured throughout the mall. 3 and information booths will be offered during the with along professional speakers on preventing disorders and body identity issues. eating Videos workshop, 9 a.m.- - 9 p.m. McKay Events Center, IJVSC campus Tuesday, November Eating Disorders Workshop Children will enjoy many fun and exciting booths featuring health and safety information all Provo Towne Centre mall Winnie the Pooh a.m Public forum: p.m. The public forum will feature information on asthma and current treatments and air pollution. 1134 North 500 West, Provo a.m. 9-- 11-- 1 Thursday, Nov. 5, 9 a.m. - 7 p.m Thursdays, November 5, 12, 19 &C Professional section: Holiday Concert Spanish Fork High School, 99 North 300 West p.m & 7 p.m. Tickets: $5 children, $13 adult, $35 family pass (For Occupational Health Saturday, Nov. 28, 7 p.m. up to eight family members) Seminar Tickets: $5 individual, $20 family pass Tickets at Booth Bros. Music; Spanish Fork Floral; Purchase tickets at the McKay Events Center or call Tuesday, Nov. 10 764-746- 9 for children, this family event will benefit The Family Guest House, being built on the A new poohsical UVRMC campus. Provo Marriott Hotel, 101 West 100 North, Provo Artistic Floral; Spanish Fork, Payson, & Springville Chambers of Commerce, or call 0 357-760- 8 a.m. - noon This free seminar offered to the business community will ffl Celebration of A community benefit concert featuring holiday music by the Young Americans performing group. Health Foundation IHC The Celebration of Health Foundation provides philanthropic support for IHC's community-owne- d hospitals and fosters the good health of people living in Utah Valley. |