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Show Page D2 THE DAILY HERALD. Provo, Utah, Friday, August 20. Kodow ftGue I'm The online investor decides what type of order he or she would like to place. Why does this matter? Wildly popular Internet stocks can rise or fall by $10 or $20 a share in minutes. So what looks like an order for 100 shares at $100 a share or a $10,000 order can quickly jump into a $12,000 transaction before your online order is completed. Limit orders can protect investors on the upside setting a maximum amount they're willing to pay for a stock and the downside, setting a minimum By SI'S AN TOMPOR Knight Riddcr Newspapers Some points to ponder DETROIT before trading online: Market order or a limit order? Don't even log onto your computer if you don't understand the difference between market and limit orders. A market order will buy or sell stock at the market price or going rate during the trade. A limit order is an order to buy or sell only if the stock hits a certain price. CPGS272 OKI ina foetime systieorm amount at which they're willing to sell. Frequent trading is costly, no matter what the commission. You must hold a stock 12 months or more if you want the best tax break on your capital gains. The capital gains rate is 10 in the if you're percent bracket or 20 percent for higher tax brackets. But if you hold a stock for fewer than 12 months, your gains are taxed just like ordinary income and your tax rate could be as high as 39.6 percent. "At least you want to be aware of the long-ter- 2 KKSCCTH WKT IHRnAM RlinftFT l & CLEARANCE CENTER OF NEW BUDGET ITEMS SCRATCH & DENTS i f " 1 d V D CLOSE-OUT- WEST S DLQD5DD S3 ETC. S, BLACK OR WHITE FUTON FRAME Colorful covers available BLACK SKU3644780 WHITE SKU3844803 steamy UNDENIABLY 9 III : ' ' if MS &5&& -- I I tli LIFESTYLE SOFA 3fMt Matching chair.. SKU3099570 AA X A AA Decorative Full Size Doll Chairs - mm prmiicD SAPPHIRE QUEEN SIZE ,Mm. SKU3562610 Durable fabric "TheMattrminmSie luit High! ft&ig." i... PILL0VT0P 2 pn.. m mm wZ. .?i.tL(. -- t I i?f If ll ' "r7 'jI" I JI IV IV I 11 I SIZE SETS ff OTHER QUtEN STARTING AT JUST SKU3773388 '599" REG. DCft $00099 . HO..,- 1 'WW rail " under 1 Vf top Casters for easy mobility SKU03580466 Oak Bookcase SMALL DISPLAY CABINET An pairs of shoes SKU3580598 REG. v "4 "rVlVlllW Molds T III f I-- " JR. LOFT BED, f $49.99 jbut 3 DRAWER CHEST, DESK, BOOKCASE & CHAIR SKU3872858 mas RBvmmsE m these $xm& mscomm am off $50 projktion imvisioh aiius-i- s $75txmA0ff l nr. ni jii i v h. m. j Till T M-ismm- $75 EXTRA Off ANY $75 tXTRA Off $100 tXTRA Off AHY KM MTTRSSS AS-I- S AS-I- S & BOX SET SWt-BY-SI- Dt RtfRlClRAlOR AS-I- S 5 PJKf DINING ROOM Sll BRING YOUR TRUCK VAN OR TRAILER New product is arriving daily en are limited. Many ore selection. Product not designated SKU2000334 10:00 A.M.-10:0- 0 " P.M. CLOSED SUNDAY SefWabpanol (C.Wlw1i!qpledgrfcilmtoi t' mrr S n UUUDUUI 207 North 100 West 0 OflMI.. Mi TO'fift tllH conhappmondSC comol be Wd iott for mtktro! DALLAS Airlines, wh'icM save money when they tickets directly to customers' ojJ their Internet sites, are shaj" ing some of the savings witw travelers for a limited time.' Led by Delta Air Lines Inc., a number of U.S. airlines arc offering an extra 10 percent off ttcR many ets bought through the carriers' own Internet reservatipli ' ' systems. The Internet discounts havV prompted a trade group, thr American Society of TrriVei Agents, to complain to the fed eral government that the practice discriminates against peo" ple without computers. But airlines say they're simply trying to find the most effi' '' cient way to sell tickets. "There's incredible cost distribution savings by going through the Internet. It's up'to four times cheaper for Delta' to sell a ticket over the Internet site than to go through a traditional travel agency," said Bill Reeves, Delta's general manag.1 ' sales. er of "We want to be able to shatle those cost savings with our customers. That's the essence '! of the sale," he said. Delta launched the 10 percent discount last week just as Northwest Airlines Inc. started an airfare sale for fall travel; both the 10 percent discounts and the fare sale have beeii extended through Friday, ftlbsit airlines have matched D2ti and Northwest's promotions, The airlines let people troweling on tickets get a double benefit !bj? booking directly on Internet e k ! sites. For example, Delta's $204 sale fare between Dallas-For- t Worth and Salt Lake City drps to $184 when booked on the company's Internet sitei For Delta, the strategy 3 a different way to reduce distribution costs, which represent about 15 percent of an average airline's costs, analysts say. Delta led other airlines in 1995 when it capped travel agent commissions, and other airlines have adopted further reductions in commissions. Delta also drew fire in January when it adopted a $1 surcharge each way on tickets not bought on its Web site. It withdrew the surcharge two weeks later when no other airlines followed its lead. The society of travel agents, which criticized the surcharge because it penalizes travelers without computers or Internet access, levied the same criticism at the Delta-le10 percent discounts for Internet bookings. "The American public is entitled to full and equal access to all fares, regardless of the technology to which they have access," ASTA President and Chief Executive Officer Joe Galloway said in a letter to U.S. Transportation Secretary Rodney Slater last week. ASTA spokesman James Ashurst said Tuesday that the Internet sales are conditioning travelers to look only at individual fares, rather than compare all fares as a travel agent does. "These Internet fare sales are not going to last forever," he said. American Airlines, which pioneered the use of Ihe Internet with weekly Internet-onlsales, was late to join the 10 percent discount parade.'; Spokesman Tim Smith said American typically tries to target its sales for such limited periods as weekends and y hpli-day- s. nnn-n- LAA UL Hems. Quantities so hurry in for best as new is sold in condition, including factory options & accessories shown at time of purchase with factory warranty where applicable. Photos are for illustration only & may not represent the actual Hems that are on sale. Products not picked up on the day of purchase are subject to resale. SPECIAL PURCHASE! OCCASIONAL TABLES S3V MnnrWirrk, The Dallas Morning News d SKU3580415 SKU30)7133 f.JT.."i5f:; tZALi SHOE in tile - ; rf u wt If if Solid pine SI 99.9? orsirarTWfBi l' Boilt- - ..,...;. MATES BED WITH TRUNDLE UNIT SIZE MATTRESSES W. I .... I L r I i ON OTHER U LAP TOP ' PIECE SET ttuiininNi r-"- myy 9 CZ1CCO 2 POSITION V $19,11 Varity of colors available SKU3130134 r-- rf -- J'- A By TERRY MAXON advance-purch'as- .'299" KT- Consumers without computers at. disadvantage advance-purchas- PlJI3 o u HUNDREDS U tax consequences," said Pat Bojanic, tax partner for Gordon & Co. in Troy. Are you a Oh, sure, you can replace a washer in the kitchen faucet. But are you going to track a company's earnings prospects, analysts reports and sales for the competition? Do you have a strategy for buying and selling? Are you the type who can stick to a strategy? If you answer no to all of these questions, a better move may be to buy an index fund and forget it. Or find yourself a trusted broker. (fazd fyeninp Safortty, upu,st J?Z '99 hye, ofi MR OF THF nnQDime jaomrapDirag VISIT THE BUDGET & CLEARANCE Ike praTrfad n ihii ocWliMment are goad only the dam indicoled and Ail! quoititin km. and do not appty prevkxn purchawl. NaT nlid irry dhar o(Wi. SpKnl crb oHgrt m on opprond cndll only Phana CENTER AT ordm ubKt lo 9010 S. REDWOOD ROAD ltVIarai.oiobiill(poripidltidli aedrt ifipncil aid R.C. Willay poiiews. "We philosophically used Internet specials and marketing on a more targeted basis rather than just broad brushstroke," he said. Smith and Reeves of Delta defended the Internet sales from ASTA's criticism, saying that people can use computers at public libraries. I |
