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Show Page - THE HERALD, Provo. Utah. 22 J!v 25. Thursday. 1984 usiness 17e What is happening on stock markets and the business world Bon Ami Cleanser Scrcifchincj Way Back Ini Market 0h ic c f By GAIL COLLINS UPI Buiineii Writer Gordon NEW YORK (UPI) Beaham III is a walking nostalgia - item. His company, Faultless Starch, has been owned and operated by Beahams since headquarters is a Kansas Its City historic landmark, which just happens to be that "skyscraper seven stories high" they sang about in the musical "Oklahoma." Beaham, 52, is also the man 1887. who brought back Bon Ami. "My mother used that stuff. My GRANDMOTHER used it," said an enthusiastic photographer who had been called in to take Bea- - ham's picture but stayed to admire the old familiar Bon Ami soap cakes and square cans of cleansei Encounters like that are every 16'" a handful of companies who never lowered their dividends during the Depression yellow-wrappe- d assets Bon Ami's . had been drained by one owner whose financial shenanigans landed him in jail. The weakened firm was sold and resold. At the 1964 World s Fair, the humbled Bon Ami was featured on the sink of the "kitchen of the past" in an appliance exhibit. When Faultless bought the brand in 1971. its sales were under $1 million a year, and it was being sold in less than 30 percent of the nation s stores. "It had a bad reputation among day occurences for Beaham, who estimates his company has received 25,000 letters in the last decade from Bon Ami fans, urging him to fight the good fight for powdered feldspar. "Were thinking of starting a newsletter," he said. Bon Ami, the century-olcleanser with its trademark chick who "hasn't scratched yet" had fallen upon hard times when d Faultless Starch bought the trademark in 1971. Once a member of the "Golden supermarket people," Beaham said. "The preceding owners had that, with 5 percent of the market, Bon Ami is now "a good, solid third" behind Comet (60 percent and Ajax i30 perHe jokes Bon Ami. "We have an agreement with Corning Ware. If we ever change the formula we have to give them six months' notice," Beaham said. "Of course we don't intend to change the formula." Or the chicken. Bon Ami's trademark has been the l cent i. The Bon Ami comeback line.'" strat- egy was threefold: get the cleanser back in the stores, remind its old fans it was still available, and emphasize its But Beaham needed to diversify his family company. The era of permanent press had knocked the proverbial starch out of Faultless' sales. Bon Ami's price was right less than $1 million. "We chose it out of desperation," he said. Now, distribution is back up to about 95 percent, and sales have grown to about $5 million a year, Beaham said. "They're steady. We'd like to see them growing Federal cic wining to recommend that their products be cleaned with faster." promised a lot of advertising and not delivered. Stacks of Bon Ami just sat. We had some good starch customers say: "If you ever try to sell Bon Ami to us, we 11 throw out the rest of the unique selling point "hasn't-scratched-ye- t" chick since the turn of the century. Its creator, gentleness. Unlike most kitchen cleansers, A W. Erickson, went on to found the McCann-Erickso- n advertising agency, but not before he had saved his symbol from overly creative types who wanted to turn " it into a duck. Bon Ami does not contain silica, the gritty mineral that boosts cleaning power but can scratch some surfaces. Beaham contacted cook ware and appliance manufacturers, and found a number who "never-will-scratch- Trial Income-Ta- x For Financier Victor Posner - ' ; , V ' y- sj O i " $ I'll i i ! T Trrrrr-r- ' -' " mi t'A J- - S li , electronic-colo- still r camera, developed with help from image-reproducti- nsmitting Business Trends high-densit- device, production developed firm Texas Instruments Inc., images taken by the cam with the American jointly high-qualit- New APICS Board Bill Burleigh, materials manager at Valtek, was recently installed as president of the Sundance Chapter of the American Production and Inventory Control Society. Board members installed y on a magnetic disc and reproduced on a television screen, the company said. The system, designed for use by professional news organizations, also will be able to transmit image signals over a telephone circuit, Canon said. Company officials said the test will evaluate technical and cost factors before starting commer- cial production of the system, slated for late 1985. t l 10 6 I' Tm tr N Cannon, Dundee, Fieldcrest" , Martex, J. P. Mix and match your own ensembles, fill in where needed with rich prints, jacquards, solids in thick looped terries and sheared velours, fringed or dobby bordered. Selected irregulars and first quality closeouts (971). M pert. 14.50 jumbo bath If pert. 8.50 jumbo hand I t "if!?. f XfcQ 1.99 99t Ilpert.3.50jumbowash raSsSS' $ .' XSt N MIm ; ' - I ' ' P, -- V ST ' fK7!4 fit 'T ., it 43r,vf&i tit- (tf vljywiP rAr. mF 4M tf&S JP ' RoseDance Every size in this distinctive selection is on sale designer throws in creative new patterns pinsonically quilted (no stitches to snag or pull out) over lofty Polyester fiberfill. Polycotton face with nylon tricot backing, thoroughly and easily machine care. .. ' S&lTkA !w5T I, it yfili.' 2fV. I J x .' A LA- -' Jl J 1T Zy?$t4p 3k: Save 50 on Cannon Royal Family quilted bedspreads irst quality Buckhead Stripe, Cottage Garden, Country Lady, , Y All 'T KlrZH r 'k LjLj "4 -- - Jm uj" I A y 1 I -- '" V -- 433 ffit ' "'V" ",T? "y- 24.99 " Beg, J50 twin 34-- " Re9'S7,U" t- )i 44-9- - 489-861- re- ported net income of $1,003,000 42 cents per share for the third quarter ended July 1, 1984, an increase of 24 percent from the $812,000 or 35 cents per share in the comparable quarter of Fisequal to cal 1983, according to Clark D. Jones, President and Chief Executive Officer. Revenues for the third quarter this year totaled $22,197,000 compared to $16,889,-00- 0 in the comparable quarter last fiscal year, an increase of 31 percent. Kay Jewelers Guarantees Your Watch for Two Years. KAY J E W E L E R S The duimnnd ponplo" 0 University Mall, Orem bsto rlT 2E2i l!M Kay Jewelers, Inc. 226-358- 9 Four ways to buy: Cash, Kay Charge, Bankcard, Interest Free Layaway Order by phone toll-fre- day or night From Soil Lake, dial !.E E elsewhere in Utah, Western U 9 54.99 Reg.jnOkino 378-241- JB's Restaurants, Inc., has j Stevens and 4 WZ f "t ' ;; Lady Peppered ' PDM; Richard Daily, Powder River Enterprises; and Lil Shepherd, Nature's Sunshine Products. JB's Earnings Up SI ) ""riffipam w Jumbo towels by Burlington, ''' i K Reg. Z99 deluxe towels designed by Julie Haas in absorbent 100 huck cotton stripes ot various colors; 19x31" size. SSSSETt"' :?--r rr-- lj s I i $115-$1- 45 Sermer-shei- non-prof- it I $79.50 WICAT APICS is a national organization to educate manufacturers and process-typ- e industries with new techniques. Presently 11 companies in the valley are affiliated and there are 87 members. The Sundance Chapter sponsors a monthly dinner or luncheon meeting with a guest speaker presenting material on production and inventory control. The chapter also sponsors seminars and other educational review courses. For more information, call Bill 1 or Bill SaBurrleigh at waya at S 99 Bill Sawaya, Manufacturing; BYU; Dennis Nolan, Geneva Steel; Dale Sue Butler, Gerald Manufacturing; I Martex woven huck towels era will be stored YOUR CHOICE Originally o Smiled quantities, no phone or ma CITIZEN WATCHES in- K Friday 10 a.m. Door Crasher Make The Day Special cluded Ramona Memmot, WICAT in southwest Miami in 1967 for $2,500 an acre. i IMyAMMwMMttiMBMiaiifTiiwww an American firm. Canon, a major Japanese camera maker, said the new equipment consists of a hand-hel- d camera slightly larger than a conventional still camera and equipped with and devices. y Using a image re- I t " t'"t o r W I - f New Camera Won't Use Any Film - filmless, Posner, according to court records, bought 37 acres of land Last two days to save Our Budget Domestics Summer White Sale ends Saturday New Canon "Still Video System" won't use film. Canon Inc. TOKYO (UPI) said today it will experiment at the Los Angeles Olympic Games with what it calls the world's first six-acr- ,,,, i " - - returned May 5, alleged Posner donated 16 acres to Miami Christian College in 1975 after agreeing that Scharrer would provioc him with a letter saying the land was worth $2 million, or $125,000 an acre. Posner donated six more acres-tthe college in 1978 and claimed a deduction of $1.5 million, or $175,000 an acre. The federal indictment, returned in New York City, said the parcel was only worth e tract $640,000 and the was worth only $360,000. Posner, a a resident of Miami Beach, is worth at least $247 million, according to Forbes magazine. An indictment 1982, ' "'"f"- " ? "V. I X, : ' J"s government, three counts of tax evasion, one count of aiding and assisting tax evasion and five counts of filing false tax returns between 1976 and 1979. If convicted, he could face 40 years in prison and a $75,000 fine. Scharrer, 63, is charged with conspiracy, aiding and abetting tax evasion and two counts of aiding the filing of false income tax returns. A key issue in the trial is the value of 22 acres of land Posner donated to Miami Christian College in two parcels. MIAMI (UPI) Victor Posner, a reclusive corporate takeover tycoon, went on trial Wednesday on charges of cheating on his federal income taxes by inflating the value of land he donated to a Christian college. Jury selection in Posner's trial, which is expected to last severai weeks, began after U.S. District Judge Eugene Spellman rejected a motion for a non-jur- y trial. Defense attorneys also asked the judge to separate the trial of Posner and William Scharerr, a Miami Realtor. Spell-ma- n made no immediate ruling on that motion. Posner is charged with one count of conspiring to defraud the S S I) o |