OCR Text |
Show - i Page 22 -- ' - C. 5 , Sunday, March 7, 1971 THE HERALD, Provo, Utah .ill. L 5k r hi i ' v f ' V 1 i COMMERCIAL 0 o o has no jingle. No jangle, No catchy phrases or noisy drum roll. No toothy grins or silly overacting. It's' the quiet commercial. The Want Ad. It's silent. DRY SCENE FOR A DRIPPY DAY can come from teaming up an travel coat such as that one shown above with high top boots and er man-mad- Toy Company Head Advises Women Executives Betty Canary In both in natural canvas of polyester and cotton. No wrinkles to mar an award winning performance. SWING INTO THE BIG TIME in happy huntress separates. Be a safari heroine, and stalk him in a bush jacket and stride-awa- y skirt, e a wig. This scere was taken on the terrace of Bermuda's Belmont Manor. Quest of Questions Recently I was the cohostess on the Joe Franklin show in New York. (Being a cohostess means you get to sit in the middle chair and can interrupt the host without being afraid the producer will hit you.) Another guest was Elaine Fulton, the actress who plays Lisa on As the World Turns, and I was concerned about what kind of questions to ask her. My knowledge of TV soap operas could be described as less than vast, although I do know that The Edge of Night doesn't mean the time of day you turn on the set so you can watch As the World Turns. Whet kind of questions should I ask a young actress? Pertinent questions, I decided. And, as there is nothing more pertinent than the women's lib movement, I decided to get her opinions on that topic. But, I couldn't ask, "Do you think woman's place is in the home?" If Elaine thought woman's place was in the home, she would be in a home and not in a television station. And, I couldn't ask, "Do you agree with the more radical women's lib groups when they say women waste too much time trying to look beautiful?" Because I looked at her sitting there, fresh, pretty, hair curled, nails manicured, and I couldn't figure out how much time she had spent accomplishing the way she looked but, believe me, nobody could consider that time a waste! I could hardly ask, "Do you think women should work?" Elaine is not only an actress but has just cut a new record and recently a book. That's not exactly called Playing Around, you know. I didn't bother asking if she agreed with those critics who say women waste too much time watching soap operas. Because I already knew how much fan mail she receives. And I knew how much of it came from lonesome people, men as well as women, some of whom are shutins who use daytime television as a partial escape from their personal burdens. By this logical process of elimination, I was left with only one question. ' Autograph my TV Guide, Elaine?" HERALD WANT ADS GET RESULTS NEW YORK (UPI)-Tr- im in a dark green pantsuit, Ruth Handler sat in one of the most beautiful executive suites in Manhattan and told how woman can succeed in business. The executive suite in the skyscraper oyer Penn Station goes with her job president of the world's largest toy company, a firm she and her husband, Elliot, founded from scratch in 1945. Sales last year were $300 million. twotycoon's domain as head of Mattel includes headquarters and plant in Hawthorne, Calif. It involves 15,000 employes, a research and development facility where security is almost as tight as that at Fort Knox, Ky., and extends to manufacturing and marketing facilities in a number of foreign countries. She expects to spend some of the future years putting her "social conscience" to work for five feet the good of mankind. Television Venture And her new business ventures will include producing television shows and movies especially for the family. "There is a void in the market for family films," she said. "If parents and a child would like to go to a movie, it's quite a chore to find an acceptable one." The movies will deal with life the battle to stay alive. One such movie might deal with the of struggle of a family orphaned children to stay together and out of the home for such children. "In business you make money and you should make money," she said. "You make good products and you grow and you make money. "Profit is not a dirty word if at some time you can direct some efforts toward social good." "A woman must earn her way up," Mrs. Chandler said. "She needs the same skills, patience and luck a man needs to succeed only perhaps a little more." Why more? As with any minority in a given situation, to overcome initial hurdles she must be a little better as she earns her way up through hard work, energy, dedication. It Without the aid of a band, chorus, or cast of thousands, the tiny Want Ad still reaches a million people every day. Gives More "She must earn everyone else's respect as she earns her way up. She can go as far as she wants if she tries harder, is a little more ambitious. A woman really must give a great deal more than a man to succeed-- but not only in business." Mrs. Handler said the same of dedication is necessary for women who want to succeed at making a good home, a good marriage, or achieving outstanding results as double dose SPRING FASHION FIRSTS FROM FIRMAGE'S Look again. They're Hush Puppies! a parent. In her early 50's and a grandmother now, the petite' Great with styling that takes you anywhere in your carefree time. As comfortable as they look. Soft uppers over crepe soles. Suede pigskin or smooth leather. ;j 5.99 modest fellow with a modest price. No other media can 'reach so many people at such a low cost. s. Windmills of the Netherlands, once vital for removing unwanted water, have largely been replaced by electric pumps. And yet, the Want Ad is a SAM THE NEW BIKE LOOK 1 "; you. want to buy or sell something, big or little, place a Want Ad today. It's the quiet commercial. If ' ' I 4 CALL $Jtm r :: m 373-505- 0 INDIAN - POPULAR FRINGE COLLAR ' Family fT 1 m mzTp A" A helpful Ad-vis- or you word your results. ii it ABNER SMOOTH BROWN OIL TANNED X: aw IV $1 will help ad for best |