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Show - c , ; - 5 Through an Illinois physician there passed, on a recent afternoon, a senior, a housewife, 32, a truck driver, 45, and an insurance ex- !.. FRENCH: v fif .7' if i '. .j !. ,: : . -- j - Sutton Deodorant ,.v "They were a classic selection," the doctor said later, "of the torment that needlessly plagues at least 25 million Americans backache." Needlessly? Yes, for according to the American Medical Association, doctors today have new, effective methods of relieving back pain. These range from improved Deodars.-.!- ;! KffflTiS- -- . high-scho- ol ecutive, 53. All came with the complaint: "My aching back!" NATIF DE FRANCE ; , 16-year-- bottle of Perfume v,1 5 f . wtth your purchase of famous Sutton f-'flf-E.$- J . THE busy examining muscle-relaxa- vJ r . drugs to nt muscle-tonin- g devices,' mind exercises, physical-suppo- rt conditioning, and, in the relatively few cases where it is the only solution, creative surgical repair. Thanks to refined diagnostic techniques notably in the use of X rays the Illinois physician was able quickly to pinpoint the cause of the pain in all four of his patients. In the case of the the doctor discovered that the pain could be traced to a birth defect of the spine. Neither the boy nor his family physician had been aware of the condition until it had been athletics. aggravated by The housewife, the truck driver, and the insurance executive were victims of a much more common problem self neglect. "As far as inviting back trouble is concerned, self neglect seems to be a favorite American pastime," said the doctor. Talc th houMwife, he went on. The human spine is a slender column of vertebrae piled more or less on top of one and separated by of pads cartilage with gelatinous centers. Each of us has 33 'or 34 of these roughly cylindrical bony segments which, with the aid of surrounding ligaments and muscle straps, .support us upright. A woman's spine, however, has a much more pronounced curve than a man's, especially in the lower or lumbar regions, and is particularly susceptible to back pains. His patient had experienced the usual backaches of late pregnancy caused by the increasing weight of the fetus and the stress to the lumbar region. She had also shoes when persisted in wearing high-heshe didn't rea'ly have to around the house, ' l' shoes could have ' for example. high-scho- ol -- -- t . ';:"-.';'- 'V : ! an-oth- When Sutton Cosmetics" imported new Natif de France perfume, they wanted everybody to try it. But at $25 an ounce, not everybody could. Then they had this idea: Why not use the Sutton family of fine deodorants to introduce award-winnin- g Natif de France to the American woman? Now, just in time for Christmas, your free $2.00 half-drabottle of Natif de France perfume -- gift packaged with the entire Sutton family of fine deodorants. You. get" protection from perspiration odor, and the magic of the first perfume acclaimed "the finest fragrance ever created in France." Values up to $3.00, for a dollar or less. . shock-absorbi- m 24-ho- Z?gS i7JP. t - 3 f iiim . "" 1 A el . Low-hee- 14 Family Weekly, December It, 1985 er ' helped to distribute the burden of her spine less stressfully by reducing the forward thrust of the body shoes always impart. which high-heFurthermore, the doctor found on questioning her that she, like many other house-- " wives, let housework aggravate her natural feminine inclination to backache. She went at it all wrong; he told her bluntly. She bent from the waist to check the roast in the oven of to pick up her youngest son for his bath. Instead, she should have squatted to do these tasks. Even when ironing, sit on a back-suporting chair, the doctor said. For picking up a child or any fairly heavy weight, use the muscles of your arms, thighs, and hips, not those of the back, he told her. Those muscles already have enough to do in holding the body erect. TheNdoctor gave a rule of thumb : No woman thould lift more than 25 pounds, and no healthy man more than half hie : proper1 weight. Had th truck driver known and observed that rule, he might not have suffered the agonizing back pain that can come in a twinkling to the overweight individual who uses his back to heave something heavy against gravity. The insurance executive was in the same boat because he had Jet his flabbily muscled frame the reward of a sedentary life g and no exercise tackle chores too enthusiastically. Like many other middle-age- d misusers of the human back, he had found himself suddenly unable to straighten up. It had taken hours of hot compresses and massage before his' wife could get him unkinked enough to crawl painfully into the car while she drove him to the doctor. Both men received prescriptions forone of the new drugs and were ordered to bed for a restorative, rent nf several weeks. "Bed," the brilliant orthopedic surgeon, Dr. Kenneth Jordan, once told this reporter, "is often the worst possible place to send a back case unless it's the right kind oi oea : a nrm, bed, rather than the . jectangular marshmallow we falsely associate with comfort That kind of mattress just keeps the muscles and ligaments, which are under stress all day, under tension all night Tense any muscle long enough and it starts to ache, right? Theres your backache." What about slipped discs? Don't they weight-supporti- ' el p- spring-gardenin- muscle-relaxa- nt oacx-supporti- IUUSTRATION IT ROY DOTY |