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Show i0Mm Mjx Reading, as nothing else, fires a child's imagination, shapes healthy social attitudes, permits vicarious experience and opens new horizons. It provides a lands. , . demonstrates patterns of success estabmagic carpet to ride to far-olished by heroic people . . . fosters a deeper appreciation of our American herilawyers, teachers, statesmen say their first tage. Many famous leaders-Klocto- rs, when books came from read. inspiration they were children. Every advance a child makes in school, from early grades through college, depends primarily upon his ability to read and understand what he reads. The child who develops a reading facility while in grade school will have an added advantage when he .enters high school or college. A sure way to make certain that your child becomes a "reader" and potential "leader" is to help him acquire an early love of reading for pleasure, because the child who enjoys learning to read will almost certainly en joyreading to learn. ff YOUNG PEOPLE'S BOOK CLUB YPBC, now in its 5th year, brings to children, 8 years old through early teens, a planned reading program designed to entertain while teaching great lessons in history and successful living ... to awaken yourig minds to the challenge of great ideals as well as great deeds. More than 100,000 families have enrolled their children in this reading program . . . approved' by many teachers. You could not present your child a more worthwhile gift than a membership in YPBC, which has been planned to tie in with many school reading programs.' -- Bookcase and Free Book for Joining This beautiful bookcase and one of the fine book! shown below will be sent as a gift to your child when he joins. With them will come the Club's current selection for which you will be billed the regular club price of $1.69, plus postage and handling; Be sure to check the book desired on the coupon. The Club Plan is Simple U There are absolutely no dues or fees for joining. The membership may be cancelled after 3 months. You alone must be the judge. If you find that your child looks forward eagerly to each monthly selection; if he lends them with pride to friends; if he speaks excitedly of the pleasure found in their pages, you will know tftat his club membership is a worthwhile investmentA new selection is automatically sent to your child each month until his club membership is cancelled. BEGIN YOUR CHILD'S MEMBERSHIP TODAY I,.- ONLY TO eoch An illustration from BUFFALO At least 35 pages of exciting illustrations b"y noted artists are a distinguished feature of each club selection "Signature" and "We Were There" books are written by outstanding authors trained to write for boys and girls, and are recommended by many educators and librarians Club selections are especially planned and written to teach as they entertain BILL C. Handsome, sturdy 2 shelf bookcase stands 28Vi inches high e and holds 26 library books. Durably constructed of full-siz- m TO MEMBERS 1 2 75-l- b test-streng- corru- th gated fiberboard. Beautifully finished, inside and out, with a luxurious linen design to harmonize with the furnishings of any room. A welcome addition to the carefree atmosphere of any child's room. It is a thrilling experience for a child to know pride of ownership and this will be his bookcase for his books. Your child will be anxious to fill it -quickly with a whole treasure chest of literature that he can enjoy and share with friends. $ I. LL,r - nbL 3 t ., JA 4 An illustration from NIGHTINGALE FLORENCE 4 USE WIS COUPON S.7 TO ENROLL A BOY OR GIRL TODAY? Each book is handsomely bound and colorfully jacketed. Printed in large, type easy-to-re- New i" -- t v 'li- - ? .fj- - Boo Id and accessories not inducted FILL. IN NAME, ADDRESS; TEAR OUT AND MAIL. ad i':- YOUMO PEOPLE'S COOK CLU3 Division of Spmnctr Inc. 153 li. r.!Ich!san Ave., Chicago 1, Illinois Pri, - AMU 7f7 The Story of ANNIE OAKLEY By Edmund Collier. Illustrated by Leo Gregori. Her rise from fame as humble childhood, to world-wid- e greatest of all sharpshooters: : 1. Pleas tend Fre the hondsome sturdy bookcase, and th Free new enrollment book, checked below. The monthly current selection will be shipped wifh Free enrollment book. , 2. Pleote enroll my child named below as a member of YOUNG PEOPLES BOOK CLUB. I understand thot a new Signature or Book will be sent each month. For each selection I will send only $1.69 plus a few cents for shipping ond handling. I understand that I may cancel this trial membership after 3 months. Check One Free look Th Story of ANNIE OAKLEY There With THE PONY EXPRESS Name of Child OR AAArvtx 1 ' "' Zone City,, with THE PONY EXPRESS By William O. Steele. Illustrated by Frank Vaughn. Western adventure of a boy and" girl in the days of daring . i Pony Express riders. , We Were There .SlaU My Name ' AAArmt .City i; .Zone. .State. 1 I I 1 |