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A-13 The Park Record Sat/Sun/Mon/Tues, May 20-23, 2017 Occupancy ticks upward Park City Area Occupancy Winter 2016/2017 100 10 80 5 Made with Mexican chorizo sausage and scrambled eggs wrapped in corn and flour tortillas 0 60 -5 40 -10 20 November December January 2016/2017 Season February March 2015/2016 Season Data as of April 30, 2017 April Winter total -20 Percent Variance Data courtesy of Destimetrics © 2017 GRAPHIC BY PATRICK SCHULZ/PARK RECORD After a slow November, Park City rebounded to see an increase in occupancy of about 1 percent during the ski season compared to the prior winter. Ofﬁcials pleased with growth after season’s slow start By BUBBA BROWN The Park Record Park City kept the momentum. A year after one of the most successful ski seasons on record during the 2015-2016 winter, even more people ﬂocked to town during the 2016-2017 ski season, which wrapped up last month. According to data from the Park City Chamber/Bureau, the city saw an increase in occupancy of about 1 percent from November through April compared with the same time period from the previous season. A deeper look at the data shows that a slow start in November tempered that ﬁgure. Following an 18 percent dip in November, occupancy met or exceeded the previous season’s mark in every month through April. Bill Malone, president and CEO of the Chamber/Bureau, said that explains why there was only a small total bump despite the town seeming even busier than the past through the heart of the winter. “In some respects, when I think of winter (the small increase is) surprising, because it felt like we had a stronger season than that,” he said. Continued From A-11 Chain store ban Nonetheless, Malone said the Chamber/Bureau is pleased with the town’s performance over the winter. Ofﬁcials had hoped to keep the success going from the previous winter, which was buoyed by the news of Vail Resorts spending $50 million to combine Park City Mountain Resort and the former Canyons Resort into one of the largest ski areas in the world. Malone said that investment didn’t draw as many headlines this winter but its lingering effects -- including the media attention it received throughout the ski industry -- certainly continued to bring people to town. “Sometimes it takes a while for people to be able to consume things like that,” he said. “Just because it happened that summer (of 2015) doesn’t mean people didn’t already have their plans for that upcoming winter. Those investments certainly do pay off over a multi-year period.” The increase in occupancy stands out even more given that other ski destinations didn’t fare quite as well. According to DestiMetrics, a ﬁrm that tracks the performance of 20 western resort towns in the U.S., including Park City, occupancy throughout the market dipped 0.2 percent, the ﬁrst annual decline since the 2011-2012 ski season. “It has been an unpredictable and erratic season as both Mother Nature and geo-political forces created some interesting dynamics that shaped destination visitors’ mountain travel behavior,” said Ralf Garrison, director of DestiMetrics, in a press release. Despite that decline, revenues at the resort towns were up 7.2 percent, according to DestiMetrics. Malone said Park City experienced a similar boost, with the average daily rate for lodging increasing 10.6. So while the amount of people in town wasn’t signiﬁcantly greater than in the 2015-2016 ski season, the amount of money they spent was. “That is creating a lot of beneﬁt from a tax-revenue standpoint to the community, as well as in the lodging area,” he said. “It doesn’t change much for you if you’re in the restaurant business or retail because there’s still the same amount of people. It’s just that they’re spending a little more on their accommodations than what they’ve spent in the past.” The Chamber/Bureau’s attention has turned to promoting the town’s summer season -- which is growing but does not bring in close to the revenue seen in the winter -- but Malone is already looking ahead to next winter. He said there’s plenty of reason to be optimistic the 2017-2018 ski season will be even better because of a boost from the 2018 Winter Games in PyeongChang, South Korea. “Olympic years seem to do well for us,” he said. “People still connect us to the Games. We’ve had a great beneﬁt because each time someone hosts the Winter Olympics, they still talk about Park City. I think we’ll be able to ride on those coattails.” Hannah Tyler, a planner at City Hall, added that it’s also unclear what economic effects regulating chain stores would have on Main Street. A ban could make the area more viable for smaller retailers, but there’s also a concern it could lead to vacancies and a lack of vibrancy. “That’s something we can’t predict,” she said. “I think we’ll see what happens. That’s a concern people will bring up, but City Council ﬁnds it more important to look at chains on a broader scale than to think about a vacancy issue. They don’t think it’s that big of a threat.” 1723 UTE BLVD. PARK CITY, UT ©2017 Del Taco LLC DTL-14699 AVAILABLE DURING BREAKFAST. SIMPLY ORANGE® EXTRA CHARGE. Price and participation may vary. DTL-14699_Park_Record_Epic_Huevos_R3_F.indd 1 4/10/17 11:57 AM RED HOT CLEARANCE & MEMORIAL DAY SALE SAVE 70 ! % * UP TO 0 -15 OFF SAVE BIG ON ONE-OF-A-KINDS, OVERSTOCKS, OR THINGS WE’RE JUST TIRED OF LOOKING AT. FROM FLOOR TO CEILING FOR INSIDE & OUT. ALMOST THE ENTIRE SHOWROOM WILL BE TAGGED WITH SPECIAL EVENT PRICING! HURRY IN FOR BEST SELECTION, ALL ITEMS SUBJECT TO PRIOR SALE! *Discount taken off Mfg. price. LISTED BELOW IS JUST A SMALL SAMPLE OF OUR SAVINGS: SALT LAKE: Set of 4 LEE slip covered covered chairs Reg. 3768 BDI Aspect office unit Reg. 2940 BDI Marina glass entertainment unit Reg. 2540 Midnight 2 pc sectional from Lazar Reg. 5286 Helix Italian walnut and glass coffee table Reg. 3096 5pc. Italian leather motion sectional Reg. 10999 Drake Queen bed in Seared Oak Reg. 3664 Graham leather and fabric sectional Reg. 6765 Italian Walnut and glass dining table Reg. 9499 Monroe leather electric motion theater sofa Reg. 14897 Quebec dark oak queen bed Reg. 1500 Fenwick Leather chairs Reg1815 Vista leather recliner in Toffee Reg. 2900 Yellowstone electric reclining leather sectional Reg. 8418 Lee 2pc. sectional in camel Reg. 6572 Jesper electric recliner in bamboo leather Reg. 2643 Large Bella Vanilla leather recliner Reg. 2847 Nora white gloss media cabinet Reg. 2475 American LeatherTM fabric recliner Reg. 4331 Brynlee leather sectional sleeper Reg. 9990 Stressless leather reclining loveseat Reg. 4995 Avion media cabinet in black oak Reg. 2475 Natural walnut buffet w/glass top Reg. 2589 Mikado leather credenza Reg. 3385 Standing/sitting adjustable desk Reg. 1749 Red lacquered striped sideboard Reg. 7730 American LeatherTM fabric sofa/chair set Reg. 7754 Salt Lake (801) 467-2701 2970 Highland Dr. NOW $998 NOW $1297 NOW $1297 NOW $1997 NOW $997 NOW $4997 NOW $997 NOW $2497 NOW $3997 NOW $7997 NOW $597 NOW $597 NOW $997 NOW $2197 NOW $2997 NOW $1097 NOW $1297 NOW $1397 NOW $1197 NOW $4997 NOW $1997 NOW $1297 NOW $997 NOW $1797 NOW $797 NOW $3997 NOW $1997 PARK CITY: Victor Gamma sectional Reg. 16555 Carson wedge butterscotch leather sectional Reg. 10050 Drake King bed in Seared Oak Reg. 4100 Panama sectional from Lazar Reg. 7770 Ekornes Kensington Stressless chair Reg. 2795 Bernhardt media chest Reg. 2175 Hooker entertainment unit Reg. 2097 Devon dining chair in green linen Reg. 336 Copper and bronze glass buffet Reg. 3690 Lee olive leather chair w/nail heads Reg. 3381 Bliss Bedroom chest Reg. 2579 BOTH STORES: Divani recliner in Java Leather Reg. 3147 Assorted lamps and accessories Riley dining chairs w/walnut legs Reg. 359 Novo 4 door console in Peroba wood Reg. 3017 Lodi chair in Serengeti Reg1654 4x4 Rolly bookcase in espresso Reg. 1360 2pc. Italian leather sectional w/chaise Reg. 3800 Distressed slab wood coffee table Reg. 2240 Dozens of Area Rugs NOW $7497 NOW $4997 NOW $1097 NOW $2997 NOW $1997 NOW $597 NOW $397 NOW $197 NOW $1997 NOW $897 NOW $897 NOW $1497 FROM $47 NOW $197 NOW $1197 NOW $497 NOW $597 NOW $1997 NOW $997 FROM $47 ALL REMAINING OUTDOOR FURNITURE AT LEAST 70% OFF! ALL DISCONTINUED MATTRESSES AT LEAST 70% OFF! HUGE LEATHER RECLINER BLOWOUT – SAVINGS UP TO 70%! Park City (435) 645-7072 1890 Bonanza Dr. Mon.-Sat. 10-6. Sunday and evenings by appointment. www.sanfrandesign.com Your future Mountain Home is calling Check out the Park Record’s Real Estate Monthly for listings in Park City and the surrounding areas Looking to sell a home, condo, property, or townhome? Call 435-649-9014 to get your listing seen by over 10,000 people.