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Show the s Thing Spring Mah Mien s Col Change for Spring . Fashions Reflect Silhouette Of 'Roaring 20V .at Clark's best-dress- ed extreme, says suit Verl, but your new spring wall probably be a "mid-tone- " shade (or what you might have called "medium dark" before the advent of charcoal tones). The most popular color will be gray Nothing but blues and browns will cer- Something Blue For the Bride At Clark's Store "Nothing but the best will do for the brides at Clark's," said Mrs. Mae Hacking, manager of Clark's ladies department. Minute attention to detail and expert alterations are some of the services offered. Clark's bridal consultant is ready to answer the hundred and one questions regarding wedding plans. To encourage prospective brides to register, Clark's are giving a new penny for the shoe and blue garter. Bridal portraits are a gift from Clark's with purchases of bridal gowns. Cape suits and dress and cape weaves. Not only colors are lighter ensembles are here, too. are weights lighter too, says Dal. New looking are the cotton or The trend is to suits you can dresses with full wear comfortably in warm of- silk shirt-waiand skirts dainty ruffles all with fices, or on warm days in late st The lighter weight suits are easier to wear too less weight to carry with you. Blended fabrics are one reason why weights are lighter. Silk especially is used with wool to give a lighter weight cloth. spring. You Needn't Be A Victim of Tristadekaphobia You needn't be a victim of TRISTADEKAPHOBIA. accordTristadekaphobia, ing to the dictionary, is the fear of the number 13. That number comes up quite often at Clark's, where they give the 13th item free after you buy 12 like items within a five-yeperiod. Customers now keep track ar feminine details. Skirts are down an inch from The 9:00 to 6:00. Later longer. Dutch Boy skirts are making the rounds again . . slight tucks . . . very easy on the hips. The easy fluid lines with their slender but never tight look, usually achieved by intricate cutting and seaming provides a logi. cal progression from today's pen- cil slim silhouette. Colors: pussy willow greys and beiges lead, navy a close second. Spring beckons hyacinth, fragile purples, sun colors, warm orange and clear yellow. of their own score with a stamp book furnished by the store. The stamp plan is new. All former customers are advised to call at the store for their stamp book and stamps for their former purchases. - SUNDAY, MARCH 10, 1WT Utah County Utah 1K get pay for in clothing. If a suit sells for more, it costs more to make. If it costs more to make, it has advantages not found in lower-price- d suits. What advantages? Aside from the satisfaction of owning a fine, expertly-mad- e product, these: Fashion Show Staged Daily At Clark's Everyone is invited to attend a lunch hour fashion show at Clark's. It's not an organized show . . it's sort of just as grown up on its own more and more men and women drop in at lunch time, to browse around and see what's ... . new. They say it's a great idea. In fact an invitation is extended to everyone who finds himself in the neighborhood at any time with a few free minutes to drop in. A fine suit generally ter. Rose Marie, Reid Features Mood 'Renaissance' Many Advantages Found In High Quality Suits trimmer styles. If you're one of Lighter colors, lighter weights, men, that's tainly be acceptable fashionwise. Provo's You can usually see why one Here we go again girls! Fashion what your new spring suits will Look for more patternwork in takes a backward flare to the auto costs more than another your new suit small neat pat have. 20's and 30's. The cape coat with . . . but the things that make one So say Verl and Dal Clark, terns, usually subdued. Look for tiny stripes, for small and sub- the more cling and less fling to suit cost more than another are owners and managers of Clark's. dued overplaids. And look too it than in the past. So becoming, harder to see. After a few years of dark for highlights in the fabrics tones, men's clothing is starting and tiny Make no mistake: there are miniature diamond or waffle it makes almost any girl a beauty. differences. You to move back toward lighter what you colors. SUNDAY HERALD terpreted by Rose Marie Rein's Mood Renaissance, feature glowing reflections of a golden "ra to shape today's great beauty A shape all your own . . . as lowly f. as they are swimmable. The creation at left is frm Rose Marie Reid's Jewels of fits bet- It is usually more comfortable. It will not lose its handsome lines no matter how often you wear it. You are better-dresse-d in a fine suit. You share an appearance with possibly 5 per cent of America's most successful and respected men. How much are these advantages worth? Most men are perfectly satisfied with lower-price- d clothing . . and such clothing today is . honest value for the money. But some men feel that while an average appearance is good enough for the average man . . . it's not good enough for them. Society Brand has been tailoring fine clothing for 54 years. It is not the most expensive of fine clothing . . . but it is well within the standards of its class. h-- Sei collection. The mood: Renais- sance. The suit: Bellina, a sjlm shaft of, elegance, richly texturd, diamond-hewshaped for sunning and surfing in the soft glow of Latex brocade! . . . Available s at; ? Clark's for her. n, Unique Gift Wrapping s Featured It has been pointed out that lovely gift should be appropriately wrapped. For this reason Clai k?s has provided a gift wrapping fte partment that designs wrapping especially for the occasion ntj the receiver. Gifts are also1 wrapped for mailing. Another feature is available. Trimmings are sprayed with tantalizing perfume. There is iio charge for gift wrapping ''V at Around the clock, around the season, and around the most fashion-wid- e shoulders everywill be a bevy of beautiwhere ful sweaters. For this spring, sweaters are the smartest cover-up- s especially in the "shorti- gan" the cropped cardigan! Clark's. 5f 'it's a won lerful spring for st&'ts, with many styles to choose frrru Ease is the prevailing theme as the slim-lin- e suit gives way to a softer, more fluid silhouette, if A greyhound hunts by sight instead of scent, because it is fast enough to keep the game in view. ; There's Something Special about a Society Brand suit Have you an eye for line and color? A feeling for quality and style? An appreciation of those sensed but subtle differences that attest master craftsmanship? Then a Society Brand suit is very truly yours. We could spell out the reasons: the extraordinary fabrics, the extra hours of patient the extra touch-es of fine tailoring. But we suggest that you experience soon this wonderful difference for yourself in the ease and elegance of hand-stitchin- g, " a suit by; Society Brand. " From $ 85 -- 2- OTHER surrs $45 WE OFFER LIFETIME ALTERATIONS AND CONVENIENT CHARGE ACCOUNTS fttt STORE HOURS: MONDAY 10 a.m. 9 p.m. WEEKDAYS 10 a.m. -- 5:40 p.m. -- . 245 NO. UNIVERSITY |